b2b

"To be or not to be, that is the question." Or, at least, that was the question Bill Shakespeare posed to his audiences in his masterpiece play, Hamlet. Nowadays the question is "B2B or B2C?" Or, "Would you rather B2G?" These are the pertinent questions that every business must ask itself.

B2B, or Business-to-Business, is the most basic form of business transaction. One business doing business with another business. This symbiotic relationship between two or more companies for a mutually beneficial outcome constitutes most of the commerce in the world today. Manufacturer to wholesaler or wholesaler to retailer. This is B2B.

B2C, or Business-to-Customer, is what most people think of when they think of business transactions, but what they don't realize is that there are usually many B2Bs before the widget or trinket ever gets to the B2C stage. B2G, or Business-to-Government is a whole different beast as it involves government contracts and doing business directly with a government.

So before you (the consumer) gets too drunk with power thinking that you are the be-all-end-all and that the "Consumer is King," remember that for every B2C transaction there are about ten B2B transactions happening first.

Bloggers speaking about B2B can be found at sites like b2blog and marketo.

by AVERROES Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “b2b”

• in Advertising
  B2B Marketing: Twitter is Number 1 Social Platform
  B2B Marketing Social Media Survey. What Platform is Most Trending?
  by goldensylph / on Apr 18, 2013
• in Social Media
  How Are B2B Companies Using Social Media?
  New research reveals how B2B companies are using social media
  by cmimanagers / on Nov 12, 2012
• in Advertising
  Content Marketing Isn't for Making Sales
  Content marketing has its biggest impact on lead generation and brand awareness, not sales.
  by allisonmidorireilly / on Sep 21, 2012

Latest blogosphere posts tagged “b2b”

 

• A Case for Re-Branding the Term ‘Marketing’

  
  — Authority:
  “I’m in marketing.” When I hear someone say that, I cringe. When I say it myself, I feel a defensive urge to explain what I do. I trace my aversion to the term back to a girl who drove the  Wienermobile.  She was a lovely girl. In fact, her perpetual smile and cheerleader personality made her well suited to ...
  3 days ago

• How to Determine Which Metrics Deliver Social Media ROI

  
  — Authority:
  As the infographic The ROI of Social Media: How Do You Measure Up? explains, most social media benefits are intangible: site traffic, conversion and the number of positive customer mentions. As one consequence, determining social media ROI can be difficult. Even though it’s tough to trace revenue or cost-savings ...
  3 days ago

• How to Dominate with Demand Generation

  
  — Authority:
  Lead generation is a term many B2B marketers are familiar with. However, the B2B buying process is shifting and just as sales and marketing funnels have shifted , so has the lead landscape. Lead generation is often broken into two areas: marketing, which generates leads, and sales, which follows up and closes with ...
  3 days ago

• SVPMA: Humanize Your Product From the Inside Out

  
  — Authority:
  On Saturday, May 18, I gave a workshop to the SVPMA – the Silicon Valley Product Management Association – on how to use customers’ human needs to design better products and craft marketing stories. That’s how you humanize and align product with marketing! Stories don’t just happen after a product is ...
  3 days ago

• Aligning Sales and Marketing: Why Bother?

  
  — Authority:
  “I go to trade shows and collect the leads from the punters. When I get back to the office I follow up the leads by email and phone. The marketing department doesn’t handle any of the lead generation.” Steve, senior salesman at a company within the rail industry. While I may have paraphrased the above ...
  3 days ago

• Three Things You Don’t Know About the Bay to Breakers

  
  — Authority:
  Tweet 1.  THE TOP OF HAYES STREET HILL _ISN’T_ THE HIGHEST POINT OF THE BTOB FUN-RUN. JUST CHECK THE ROUTE PROFILE: “Here’s your route profile , starting from the SoMA near the bay going all the way to the breakers of Ocean Beach . See that big incline just before mile marker three? That’s the ...
  3 days ago

• 7 “Boring” B2B Brands With Amazing Facebook Content

  
  — Authority:
  B2B Social Media Strategy Brilliance Would you rather look at pictures of delicious cupcakes, or power cords? It’s an unfortunate reality that some brands have a built-in disadvantage when it comes to producing engaging social media content. No matter how artfully you’ve presented a picture of your brand’s car ...
  3 days ago

• Why SAP Consolidation Projects Should be on Every CIO’s Agenda

  
  — Authority:
  Last week SAP hosted their Sapphirenow conference in Orlando, a conference that I was fortunate to visit this time last year. It was quite clear last year that SAP were making a very big push towards promoting their cloud, mobile and data analytics based services. Then just after the show they announced that they ...
  3 days ago

• How Google is Beating Apple with Buyer Foresight (What B2B Marketing Can Learn)

  
  — Authority:
  Image via CrunchBase At the recent Google I/O 2013 Keynote, Google announced a laundry list of new enhancements and services. Solidifying its’ game plan of playing offense rather than defense with innovation. Which, at this writing, is putting the challenge on Apple to respond. My thoughts shared here are ...
  3 days ago

• Online B2B Marketplace IndiaMart Launches Mobile Site & Android App

  
  — Authority:
  & Online B2B marketplace  IndiaMart has launched its mobile site m.indiamart.com and an Android app which available for download from the Google Play Store . It appears that the Android app is just a wrapper for its mobile site. We have reviewed the Android app. One of the first thing we noticed while ...
  3 days ago

• Using B2B Social Media to Create a Brand-Building Customer Experience

  
  — Authority:
  As I was doing research for an upcoming presentation on digital branding, I came across some interesting stats that I believe have big implications for B2B marketers. First, JD Power’s “Social Media Benchmark Study” provided showed that 2/3 of consumers used social channels for customer support, versus 33% who ...
  3 days ago

• The B2B Buying Cycle and How to Influence it, pt 2

  
  — Authority:
  This article is the third in a series of articles on aligning marketing and sales with buying behavior and it will be of value to sales and marketing professionals who wish to adapt their process to align with buyer behavior. The first article in the series,  “A Guide to Aligning Marketing & Sales ...
  4 days ago

• Time for the Mid-Year Course Correction

  
  — Authority:
  It’s hard to believe Memorial Day is right around the corner. The beginning of summer means the end of the school year, the opening of swimming pools (in many places), the beginning of vacation season, and more. For businesses, it is time for the mid-year course correction. Romeo looks back to make a mid-point ...
  4 days ago

• Finally, a Happy Time at the DMV: Third Annual Slappy Contest Today at 3:00PM – Skateboarding is Not a Crime

  
  — Authority:
  Tweet Except when it is a crime. Actually, just riding your bike through the Fell Street DMV parking lot is a crime unless there’s a sign saying it’s OK to do so and, sadly, there’s no such sign. Anyway, today’s show must go on : It looked just like this in 2012, at the second annual. Good ...
  4 days ago

• Excess b2b official liquidation marketplace

  
  — Authority:
  Launched in October, 2012, Essex B2B Auctions is the official liquidation auction marketplace for Essex Tech Group, a reverse logistics and asset recovery company. Now liquidating hundreds of thousands of dollars in original retail value each week, the site only contains auctions that start at $100 and are located in ...
  4 days ago

• Solving Content Challenges, Motivating Employees, and Other Content Tricks!

  
  — Authority:
  Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.
  4 days ago

• The biggest mistakes in video marketing feat @mattychilds

  
  — Authority:
  For our Demand Generation Summit , we had to have a presentation on video marketing…it’s hot and totally misunderstood.  Matt Childs is the guy to follow on video marketing – he has the real scoop on what works and I can tell you it is not just about posting YouTube videos on your blog…In this segment, he ...
  1 week ago

• Onshore Knowhow Drives Offshore Strategy at A2Sea: Part 3 of 3

  
  — Authority:
  How has one company installed over 60% of the world’s offshore wind turbines? The key difference is knowhow – but something had to be done to make sure the market recognized and valued that difference. Must-win initiatives Offshore wind energy installation and service leader A2SEA takes a strategic ...
  1 week ago

• Appointment Setting Can Succeed With Supplements

  
  — Authority:
  Tweet Appointment setting  is still a marketing and sales process so researching your target market is obviously a given. Once you do though, ever thought of also looking back at your own industry and seeing how your target market actually makes it grow? This commonly happens when your appointment ...
  1 week ago

• Four Steps to Optimizing Your B2B Mobile Customer Experience

  
  — Authority:
  Twenty percent of web traffic is generated by mobile. Its time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.
  1 week ago

Comments about b2b