b2b

"To be or not to be, that is the question." Or, at least, that was the question Bill Shakespeare posed to his audiences in his masterpiece play, Hamlet. Nowadays the question is "B2B or B2C?" Or, "Would you rather B2G?" These are the pertinent questions that every business must ask itself.

B2B, or Business-to-Business, is the most basic form of business transaction. One business doing business with another business. This symbiotic relationship between two or more companies for a mutually beneficial outcome constitutes most of the commerce in the world today. Manufacturer to wholesaler or wholesaler to retailer. This is B2B.

B2C, or Business-to-Customer, is what most people think of when they think of business transactions, but what they don't realize is that there are usually many B2Bs before the widget or trinket ever gets to the B2C stage. B2G, or Business-to-Government is a whole different beast as it involves government contracts and doing business directly with a government.

So before you (the consumer) gets too drunk with power thinking that you are the be-all-end-all and that the "Consumer is King," remember that for every B2C transaction there are about ten B2B transactions happening first.

Bloggers speaking about B2B can be found at sites like b2blog and marketo.

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Original Technorati articles tagged “b2b”

• in Business
  How to Make Your Company More Like Apple
  How to Make Your Company More Like Apple
  by DanielBurrus / on Apr 18, 2012
• in Advertising
  Who’s to Blame for Claim Inflation?
  America's Fascination with Superlatives
  by mezimmerman / on Jul 4, 2011
• in Business
  B2B Social Media Spending Expected to Rise Sharply
  B2B is faced with a prime opportunity to amplify awareness, increase lead generation, reduce sales cycles, and learn and adapt to market dynamics in real-time.
  by briansolis / on May 5, 2010

Latest blogosphere posts tagged “b2b”

 

• 5 Steps to Measuring B2B Social Media Marketing

  
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  B2B marketers who properly measure their social media marketing efforts are able to make improvements faster, gain greater customer engagement and increase profitability. A study by Bain & Company , “ Putting Social Media to Work ,” confirmed that many companies remain on the sidelines of adopting social ...
  4 days ago

• Directory of FROZEN FOOD B2B in NORTHWEST TERRITORIES Updated!

  
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  The newest frozen food b2b gear, proprietorship info, local info, product manufacturers, services, and associates in Northwest Territories, Canada have been added to the local social media networks by REALLY made IN Canada™. The Northwest Territories patron reviews, driving instructions, web addresses, contact ...
  4 days ago

• Why Social Media Engagement is a Must for Brand Experience?

  
  — Authority:
  Peter Wilkinson | Social Media Consultant | International speaker Brand awareness is roughly described as the knowledge a person has regarding a certain trade item. Favourable brand experience leads to the fame of products and increases the chances of sale. When it comes to selecting among two good products a ...
  4 days ago

• Directory of FROZEN FOOD B2B in NOVA SCOTIA Updated!

  
  — Authority:
  IMPORTANT UPDATE (Nova Scotia, Canada) -- The most current product fabricators, company listings, local info, effects providers, service providers, and groups regarding frozen food b2b in Nova Scotia, Canada have been added to the REALLY made IN Canada™ social networks. This extraordinary "Made In Canada" ...
  4 days ago

• How B2B Companies Can Profit from a Marketing Overhaul

  
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  Rather than delegating marketing to one department, B2B companies who orient their entire business around marketing will thrive. In the McKinsey Quarterly article, “We’re all marketers now,” the authors (Tom French, Laura LaBerge, and Paul Magill) outline how over the past 10 years, the power and ...
  5 days ago

• A B2B Marketer’s Guide to Vertical Market Development Strategies

  
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  A vertical market is a group of businesses that deal in goods or services of a specialized nature. These B2B vertical or niche marketers usually focus on a limited number of clients. To make sure that their marketing efforts are effective as well as cost effective, they adopt marketing strategies that are somewhat ...
  5 days ago

• Improving Your B2B Marketing Strategy on Twitter

  
  A B2B portal with B2B Books, B2B Information, B2B News & B2b Discussions — Authority: 124
  by tommypjr Improving Your B2B Marketing Strategy on Twitter Twitter is one of the most effective B2B marketing and advertising tools on the Internet for enhancing brand exposure and maintaining active engagement with prospective leads.Users of this popular social media application are able to send short text messages ...
  6 days ago

• 5 Steps to Developing a B2B Email Marketing Plan

  
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  B2B marketers who are smart about email marketing can build awareness and preference, and generate cost-effective leads and inquiries. Email marketing is one of the most effective marketing tactics available .  In an Ad Effectiveness Survey commissioned by Forbes Media , email and e-newsletter marketing is the ...
  6 days ago

• Career in Architecture?

  
  A B2B portal with B2B Books, B2B Information, B2B News & B2b Discussions — Authority: 124
  Question by : Career in Architecture? I am 25 and currently working in the Telecommunications industry. In undergrad, I was majoring in Architecture before I realized that I didnt enjoy some of the aspects of the design/creation process. Instead, after 2 years in the program, I left it, with my minor in Architecture, ...
  6 days ago

• 101 Lead Generation Ideas for B2B Trade Show Marketing

  
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  With the right ideas, B2B marketers can leverage their trade show attendance to refill their sales funnel, bring in new customers and boost sales revenue. The #1 objective for trade show attendance is lead generation . In a post in Trade Show News Network by Skyline Exhibit’s Mike Thimmesch, the author ...
  1 week ago

• Twitter Verification Implications for Brand Marketers

  
  Social Media Today — Authority: 688
  With recent news that Twitters verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?
  1 week ago

• Content Marketing - Are You Building a Reputation within Social Media?

  
  Social Media Today — Authority: 688
  There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get your content right, you will indeed start to rule.
  1 week ago

• Business 2 Business Cold Caller – oDesk

  
  Freelance Projects — Authority: 161
  Remy IT a houston based IT Services company is looking to hire some experienced B2B appointment setting cold callers. You will be calling on leads provided by Remy IT and working within our CRM and we will provide a phone line to make it seem like you’r at the office. If you are really good [...]
  1 week ago

• Using Social Media to Drive Your Brand – Culture Engineering from the Inside Out

  
  — Authority:
  Peter Wilkinson Panther Social Media Here’s a question: can you use social media to change the way your employees represent your brand? The potential for social media to change attitudes towards brands from the outside is clear. I’ve blogged already about how you can turn poor customer service experiences into ...
  1 week ago

• Why Service Centre Culture Should Be Incorporated into Social Media by Companies

  
  — Authority:
  Peter Wilkinson | Social Media Consultant | International speaker With the evolution of technology, communications are changing dimensions too. For example your grandparents would have used the telephone, mum and dad used email and today’s era uses social media to meet their communication needs. Businesses have ...
  1 week ago

• Don’t fall foul of the cookie monster

  
  The Wire — Authority: 431
  Time is running out for media webmasters to make sure their sites comply with EU cookie regulations that are being enforced from May 27.The regulations mean that websites must get visitors’ consent for placing certain types of cookies in their browsers.Sites must also give visitors clear and comprehensive ...
  1 week ago

• How to Boost Revenues with Small Business Blogs [Infographic]

  
  — Authority:
  Blogging is a great way to generate content, which in turn is a key component to search engine optimization or SEO. Today’s infographic explains how small business blogs increase sales. So, here’s how it works. The audience has a problem. Everyone knows that most problems can be solved by doing some research on ...
  1 week ago

• Website Registrations by obsohail

  
  — Authority:
  I need a skilled resource in B2B who can guarantee me maximum registrations on my site. The targeted audience should relevant to the B2B industry. (Budget: $30-$250 USD, Jobs: Marketing, Sales, Telemarketing) Go to Source
  1 week ago

• The Essence of B2B Telemarketing in US Commercial Cleaning Businesses

  
  A B2B portal with B2B Books, B2B Information, B2B News & B2b Discussions — Authority: 124
  by tommypjr The Essence of B2B Telemarketing in US Commercial Cleaning Businesses Whilst office cleaning remains to be a top necessity, most Americans these days have a changing view when it comes to cleaning. For most of them, gone are the days of a "one-size-fits-all" kind of cleaning program, and this is the ...
  1 week ago

• 10 Things You Need to Know About B2B Mobile Marketing

  
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  You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. But chances are they aren’t looking at ...
  1 week ago

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