b2b

"To be or not to be, that is the question." Or, at least, that was the question Bill Shakespeare posed to his audiences in his masterpiece play, Hamlet. Nowadays the question is "B2B or B2C?" Or, "Would you rather B2G?" These are the pertinent questions that every business must ask itself.

B2B, or Business-to-Business, is the most basic form of business transaction. One business doing business with another business. This symbiotic relationship between two or more companies for a mutually beneficial outcome constitutes most of the commerce in the world today. Manufacturer to wholesaler or wholesaler to retailer. This is B2B.

B2C, or Business-to-Customer, is what most people think of when they think of business transactions, but what they don't realize is that there are usually many B2Bs before the widget or trinket ever gets to the B2C stage. B2G, or Business-to-Government is a whole different beast as it involves government contracts and doing business directly with a government.

So before you (the consumer) gets too drunk with power thinking that you are the be-all-end-all and that the "Consumer is King," remember that for every B2C transaction there are about ten B2B transactions happening first.

Bloggers speaking about B2B can be found at sites like b2blog and marketo.

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Original Technorati articles tagged “b2b”

• in Advertising
  B2B Marketing: Twitter is Number 1 Social Platform
  B2B Marketing Social Media Survey. What Platform is Most Trending?
  by goldensylph / on Apr 18, 2013
• in Social Media
  How Are B2B Companies Using Social Media?
  New research reveals how B2B companies are using social media
  by cmimanagers / on Nov 12, 2012
• in Advertising
  Content Marketing Isn't for Making Sales
  Content marketing has its biggest impact on lead generation and brand awareness, not sales.
  by allisonmidorireilly / on Sep 21, 2012

Latest blogosphere posts tagged “b2b”

 

• 5 Tips for B2B Social Success – Cat Videos, Memes & Customer Engagement

  
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  I hope you had a chance to review my colleague Caitlin’s post on how to use social media effectively, and match your message to the platform . With all of the social “noise” it can be pretty hard to be heard over the other tweets, posts, statuses and shares. A few weeks ago I attended a Marketo User Group ...
  22 hours ago

• B2B Outbound Lead Generation Giving Healthcare Industry A Much Needed Boost

  
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  The business of bringing healthcare to the people has flourished over the years, and like any other type of industry and no matter how ‘in-demand’ medical services are, a good old boost of good marketing and representation can do such business good, taking it to a higher peak even in terms of sales being plowed ...
  23 hours ago

• Is social media working?

  
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  This post was written by The Think Tank’s PR Director Samantha Dawe as part of our ongoing sponsorship of B2B Marketing’s PR Knowledge Bank. The PR industry magazine PR Week cites Bruce Daisley, UK sales director of Twitter, as commenting at the recent Adobe summit that too many brands are using social media ...
  1 day ago

• Data archiving – time for a spring clean?

  
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  The term “big data” has been bandied around so much in recent months that arguably, it’s lost a lot of meaning in the IT industry. Typically, IT teams have heard the phrase, and know they need to be doing something, … Continue reading »
  1 day ago

• How to Organize a B2B Marketing Department [Infographic]

  
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  Some companies that are just beginning to shape their marketing function may be confused about the best way to organize their staffing model. Below are some considerations and tips based on my experience in the corporate world as well as in my role as an independent marketing consultant. There are often several job ...
  4 days ago

• Tweet This, Not That! 9 Twitter Strategies Every B2B Marketer Should Know

  
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  A recent study reveals that 82% of leads generated through social media are found through Twitter. In many cases, Twitter has outperformed both Facebook and LinkedIn 9-to-1 when it comes to lead generation. In fact, a poll of the nation’s leading B2B marketers reveals that Twitter is the number one preferred ...
  4 days ago

• Change Management in B2B Marketing – Lessons from a 3 Year Old

  
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  My three year old is a master at getting out of things. I tell her to go brush her teeth and she’ll wander in the general direction of the bathroom. I’m hopeful, but five minutes later when I go to check on her, I find her sidetracked by the bouncy ball left on the floor. I tell her three more times to go brush ...
  4 days ago

• How Manufacturers Can Align Digital Content with Buying Cycles

  
  Fathom SEO Search Engine Marketing Blog — Authority: 109
  If you’re a manufacturer and you’re not producing online content, you’re missing out big time. According to the Chief Marketing Officer Council, 87% of B2B buyers say that online content has either a major or moderate impact on their vendor preference and selection. Simply put, this means your audience is just ...
  4 days ago

• Lead Generation: How to Perform Outbound Telemarketing Without Sounding Like a Telemarketer

  
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  Lead Generation  has come a long way, and as professional telemarketers move towards perfecting the craft, so does the target audience. They, too, become more and more knowledgeable when it comes to dealing with sales and lead generation calls. Basically all the tricks of the trade are already out there, and ...
  4 days ago

• How IT Sales Leads Are Delivered From Abroad

  
  Inside Sales | Lead Generation | Appointment Setting - Blog — Authority: 103
  If you are afraid of getting your IT sales leads from abroad, just think of it like ordering something from Ebay or Amazon. With so many IT and web companies offering to deliver things all around the world, why do you think your business leads will not be sent to you any differently? Once your sales leads have ...
  5 days ago

• IT Lead Generation Means Know ‘Fix’ From ‘Improve’

  
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  Tweet It sounds like an easy tip that you might wonder if this is about lead generation or just basic vocabulary. However, the concept of fixing something and improving something are both heavily used in marketing. They also get a little more complex. Take IT lead generation for example. Do you know how ...
  5 days ago

• Mobile Optimize Your Tech B2B Email Marketing

  
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  Attention tech B2B email marketers! Before you plan your next email campaign, you need to develop a strategy for mobile form factors. If you need proof, consider this: According to a survey by Adobe ( reported by PR Daily) , email is now the primary reason that people use smartphones. In fact, even the term ...
  5 days ago

• Hypnotic Writer needed to write B2B letter by cavacim2

  
  Pro Freelance Projects — Authority: 159
  I need 4 perfect written B2B business letters to introduce my business to potential clients. If you dont know what a hypnotic writing is, dont need to bid. Your english needs to be perfect. Also 1 letter B2C… (Budget: $2-$8 USD, Jobs: Academic Writing, Article Rewriting, Copywriting, Ghostwriting, Technical Writing) ...
  5 days ago

• Northstar Travel Media Makes a Data Play with Your Travel Insider Acquisition

  
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  5 days ago

• Opportunity Prevails- Supply Chain Matters Blog Sponsorship Promotion

  
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  We remind providers of supply chain related technology and services that opportunities for being a named sponsor of the Supply Chain Matters blog are currently at all levels.  Social media and especially blogs have come to be very influential sources of opinion, market knowledge and thought leadership, with this site ...
  5 days ago

• BNP Builds Out Packaging Portfolio

  
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  BNP Media is expanding its Packaging Strategies group with the acquisition of two related properties.
  5 days ago

• Why You Should Be Writing B2B Case Studies

  
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  In B2B marketing terms, customer case studies are one of the strongest, most important pieces of collateral you can produce We sometimes receive a fair amount of resistance when we prioritise the production of case studies, particularly from smaller businesses. So what makes case studies such an important part of B2B ...
  5 days ago

• Say Media Redesigns ReadWrite, Intros New Adaptive Ads

  
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  5 days ago

• Marketing automation craziness — Oh boy, here we go.

  
  The Funnelholic — Authority: 413
  Yesterday and today were busy in the world of marketing technology twitterverse. Now, keep in mind, I am not a reporter…I am posting Tweets and articles.In other words, I am happy to post up any clarifications, etc…just put them in the comments field. Alot of these people are my friends so I am not taking ...
  5 days ago

• People On The Move | 6.13.13

  
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  5 days ago

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