b2b

"To be or not to be, that is the question." Or, at least, that was the question Bill Shakespeare posed to his audiences in his masterpiece play, Hamlet. Nowadays the question is "B2B or B2C?" Or, "Would you rather B2G?" These are the pertinent questions that every business must ask itself.

B2B, or Business-to-Business, is the most basic form of business transaction. One business doing business with another business. This symbiotic relationship between two or more companies for a mutually beneficial outcome constitutes most of the commerce in the world today. Manufacturer to wholesaler or wholesaler to retailer. This is B2B.

B2C, or Business-to-Customer, is what most people think of when they think of business transactions, but what they don't realize is that there are usually many B2Bs before the widget or trinket ever gets to the B2C stage. B2G, or Business-to-Government is a whole different beast as it involves government contracts and doing business directly with a government.

So before you (the consumer) gets too drunk with power thinking that you are the be-all-end-all and that the "Consumer is King," remember that for every B2C transaction there are about ten B2B transactions happening first.

Bloggers speaking about B2B can be found at sites like b2blog and marketo.

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Original Technorati articles tagged “b2b”

• in Advertising
  Who’s to Blame for Claim Inflation?
  America's Fascination with Superlatives
  by mezimmerman / on Jul 4, 2011
• in Business
  B2B Social Media Spending Expected to Rise Sharply
  B2B is faced with a prime opportunity to amplify awareness, increase lead generation, reduce sales cycles, and learn and adapt to market dynamics in real-time.
  by briansolis / on May 5, 2010
• in Guru
  Turning Off Blog Comments
  Shutting off the comments feature on your blog may be counter-intuitive, but it could amp up results
  by tjohansmeyer / on Mar 16, 2010

Latest blogosphere posts tagged “b2b”

 

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• Measuring the service experience

  
  B2B research blog — Authority: 85
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• So…is taking the long way home made better when traveling with a friend?

  
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• What is this scooter called?

  
  A B2B portal with B2B Books, B2B Information, B2B News & B2b Discussions — Authority: 115
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• B2B Facebook marketing best practices – and some real-world tips too!

  
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  1 week ago

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