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743 days agoJust because the Technology Adoption Life Cycle is dead-on accurate doesn’t mean it’s easy to implement. It’s not. Each of the 5 market
748 days agoAny B2B Copywriter who markets high-tech products and services needs to learn how to reach every segment of technology adoption life cycle .
750 days agoIn the past few days, I’ve shared with you how to write B2B marketing copy that runs through the Technology Adoption Life Cycle .
751 days agoYesterday, I shared a very important part of B2B Copywriting and high-tech marketing: writing to the Early Majority, otherwise known as pragmatists.
753 days agoOK. You’ve gotten the buy-in of the technology-loving Innovators. They like your product and have given the thumbs-up to their business
755 days agoAfter you have the Innovators’ buy-in and support, you’re ready for the next hurdle to marketing your technology product: Early Adopters.
758 days agoWhenever I take on a new high-tech copywriting customer, I always ask a lot more questions about the prospect than I do the product.
763 days agoAccording to the 2005 White Paper Industry Survey, roughly 80% of all white papers contain an executive summary - sometimes called an abstract .
767 days agoOne technique B2B Copywriters can use is sadism. No, I’m not talking about inflicting physical pain on your prospects (though if you’re like
768 days agoEmotions. We all have them. And as marketers we’re all taught that you have to appeal to your prospect’s emotions in order to get your
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