b2b marketing

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Original Technorati articles tagged “b2b marketing”

Latest blogosphere posts tagged “b2b marketing”
 

  • How to Dominate with Demand Generation


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    Lead generation is a term many B2B marketers are familiar with. However, the B2B buying process is shifting and just as sales and marketing funnels have shifted , so has the lead landscape. Lead generation is often broken into two areas: marketing, which generates leads, and sales, which follows up and closes with ...
    2 days ago

  • Aligning Sales and Marketing: Why Bother?


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    “I go to trade shows and collect the leads from the punters. When I get back to the office I follow up the leads by email and phone. The marketing department doesn’t handle any of the lead generation.” Steve, senior salesman at a company within the rail industry. While I may have paraphrased the above ...
    2 days ago

  • 7 “Boring” B2B Brands With Amazing Facebook Content


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    B2B Social Media Strategy Brilliance Would you rather look at pictures of delicious cupcakes, or power cords? It’s an unfortunate reality that some brands have a built-in disadvantage when it comes to producing engaging social media content. No matter how artfully you’ve presented a picture of your brand’s car ...
    2 days ago

  • How Google is Beating Apple with Buyer Foresight (What B2B Marketing Can Learn)


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    Image via CrunchBase At the recent Google I/O 2013 Keynote, Google announced a laundry list of new enhancements and services. Solidifying its’ game plan of playing offense rather than defense with innovation. Which, at this writing, is putting the challenge on Apple to respond. My thoughts shared here are ...
    2 days ago

  • The biggest mistakes in video marketing feat @mattychilds


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    For our Demand Generation Summit , we had to have a presentation on video marketing…it’s hot and totally misunderstood.  Matt Childs is the guy to follow on video marketing – he has the real scoop on what works and I can tell you it is not just about posting YouTube videos on your blog…In this segment, he ...
    1 week ago

  • Onshore Knowhow Drives Offshore Strategy at A2Sea: Part 3 of 3


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    How has one company installed over 60% of the world’s offshore wind turbines? The key difference is knowhow – but something had to be done to make sure the market recognized and valued that difference. Must-win initiatives Offshore wind energy installation and service leader A2SEA takes a strategic ...
    1 week ago

  • Appointment Setting Can Succeed With Supplements


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    Tweet Appointment setting  is still a marketing and sales process so researching your target market is obviously a given. Once you do though, ever thought of also looking back at your own industry and seeing how your target market actually makes it grow? This commonly happens when your appointment ...
    1 week ago

  • 50 B2B Marketing Blogs For Your Consideration


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    Trying to get new insights on B2B marketing ? Here are 50 B2B marketing blogs to check out for new ideas, approaches and methods in this fast changing space.
    1 week ago

  • Two innovative demand gen ideas I bet you didn’t know feat @heinzmarketing


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    When we were organizing speakers for our Demand Generation Summit , we only wanted people who would bring new, surprising ideas, provide real examples, and have fun.  Matt Heinz — Check!  This short video with him provides some fun ideas I had never thought of. If you like this, Matt is doing a full ...
    1 week ago

  • The future of sales is micro-marketing: Madlibs w/ Jamie Shanks


    — Authority Authority:
    I just really met  Jamie Shanks  4-5 months ago. I asked  Koka Sexton  for some people he thought were “keeping it real” in social selling and he listed Jamie amongst others. I reached out to Jamie, we did a webinar together, I have been listening to his tips and best practices, and overall,  I have ...
    1 week ago

  • Whitepaper – PR in a changing media landscape


    — Authority Authority:
    As part of The Think Tank’s sponsorship of B2B Marketing’s Knowledge Bank PR Channel , our PR Director Samantha Dawe has produced a Whitepaper titled ‘PR in a changing media landscape’. The whitepaper looks at the need for a new mindset in a changing media world. Many commentators have spoken about the basic ...
    1 week ago

  • Marketing Events Executive | Cambridgeshire | Marketing Jobs


    Social Media Strategy — Authority Authority: 138
    Marketing Events Executive | Cambridgeshire |  Marketing Jobs Preferably of degree calibre, you will be a confident Marketing Events Executive on the cusp of your career looking for the next step up. A high level of computer literacy is required as well as excellent organisation skills and good attention to detail. ...
    1 week ago

  • Feeding the Tech B2B Content Marketing Beast


    — Authority Authority:
    You’ve heard of Curata’s “ Feeding the Content Beast : The good news and the bad news is that it’s always hungry.” So how do you feed the content beast, and why do we care about that in tech B2B marketing? At McBru we’ve known for years that content marketing is just as important, if not more, for B2B ...
    1 week ago

  • Every Company Has a Story to Tell


    — Authority Authority:
      Three years ago, I saved this tweet from GaryVee into a draft blog post. “Storytelling is by far the most underrated skill when it comes to business.” — Gary Vaynerchuk (@garyvee) March 18, 2010 Three years. I’ve rewritten this post more times than I can count. The point is, this... [Read the Rest]
    1 week ago

  • The Content Marketer’s Progress: Surviving the Slough of Despond


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    Every great content journey must find a way to keep best practice methods intact.
    1 week ago

  • Sales Leads – Understanding Their Actual Rate


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    Tweet Rates. The accounting practice can be quite familiar with them. Sales leads are a different sort of rate though. It is the kind of rate that many deem unpredictable or just hard to understand. Nobody can blame you really. There are so many factors like the tools being used, the market being target, ...
    1 week ago

  • The b2b buyer just wants to be loved: Madlibs with Mike Volpe


    — Authority Authority:
    Mike Volpe  is part man, myth, and legend when it comes to marketing and specifically, inbound marketing and he seems to have fun while doing it.  What else can I say? He is Mike Volpe….and when someone finally writes a book about this era of marketing, he will be listed as one of the thought leaders that led ...
    2 weeks ago

  • Tips for international B2B market research


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    B2B organisations have always had a natural inclination to expand internationally.  With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense.  And as globalisation continues at a pace, the importance of foreign shores is ever-increasing. This ...
    2 weeks ago

  • The State of B2B Inbound Marketing – New Insights


    — Authority Authority:
    Outbound marketing, where marketers and businesses push their content out to a wide audience, is no longer the most effective strategy – inbound marketing is on the rise. Inbound marketing is when a company essentially advertises themselves and engages their audience through content, such as white papers, ...
    2 weeks ago

  • Why B2B Branding Matters (And 3 Tips to Get You Started)


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    Many people think that only B2C companies need to have a defined and invested in brand.  This is a huge mistake and can be a very costly one for B2B firms.  Branding is extremely important, regardless of who your customer is. Most B2B companies play in a relatively crowded space.  Standing out in a crowd is not ...
    2 weeks ago

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