b2b marketing

Tag details

Welcome to the 'b2b marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'b2b marketing'.

Are you an expert about 'b2b marketing'? Do you want to be the Technorati authority on 'b2b marketing'? You can write a description that will appear right here: Join Blogcritics!

Look up Offsite Link "b2b-marketing" at The Free Dictionary

Original Technorati articles tagged “b2b marketing”

Latest blogosphere posts tagged “b2b marketing”
 

  • The Emerging Role of the CMO


    Mi6 Blog — Authority Authority: 94
    The B2C and B2B Buyer Controls the Sales Process If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Over 1700 CMOs from a variety of verticals, sizes and geographies provide their views, opinions and insights about what keeps them ...
    5 days ago

  • Creating calls-to-action that really engage your buyers


    Continuous Customer Capture — Authority Authority: 95
    How many of us have been guilty in our careers of spending all our efforts creating fantastic content and then adding ‘for more information please call…’ at the end? Such a vague request makes the likelihood of a response extremely low. It’s wrong to assume that a prospect is going to commit to a sales meeting ...
    5 days ago

  • My New Book Is Now Available


    Adventures in Office Imaging — Authority Authority: 89
    I am pretty excited to announce the release of my first book (in e-book format only, for now). "Music, Mischief And Marketing: A guerrillas guide for the creative protagonist" is a detailed account of my exploits regarding the wild ride which has been my career in marketing. Part inspirational, part how to guide; ...
    1 week ago

  • 10 Minutes to Better B2B Marketing


    GreatB2BMarketing — Authority Authority: 89
    I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month.  He said that many people have noble intentions and set ...
    1 week ago

  • Modern B2B demand generation is failing, seriously.


    The Funnelholic — Authority Authority: 85
    I never do book reviews, but it is interesting how many times I get asked: “What should I be reading about b2b marketing?”    That is why I am writing today about Adam Needles’ book: Balancing the Demand Equation - it is worth passing along to everyone. Asterisks: 1.  Adam Needles is a friend but we have ...
    1 week ago

  • Small Business Marketing And Being Heard


    The Expos Your Business NYC Seminar Blog! — Authority Authority: 89
    As a small business you need to have an active role in your marketing. Small businesses may not have the resources that the large corporations have, but they can certainly do a lot to improve their business model. One way is by effectively creating ties between them and other small businesses. Build street cred with ...
    1 week ago

  • The seven R’s of thought leadership


    B2B research blog — Authority Authority: 85
    Thought leadership.  Everyone’s claiming it but, by very definition, only a handful ever delivers.  So how do you ensure that your content marketing strategy positions you as one of the few?  Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. Five reasons to develop ...
    2 weeks ago

  • Why Does This Biotech Firm Deploy 17,000 iPads & iPhones? It’s All About The Content.


    Business News and Technology — Authority Authority: 131
    There were some impressive enterprise deployments discussed at the AppNation conference in San Francisco on Thursday. I’ll lead off with Genentech , the Bay Area biotech firm that is now a subsidiary of Roche. Their 7,000 iPad rollout was news to me, and ranks them sixth on my list of largest iPad deployments ...
    2 weeks ago

  • 44% of B2B marketing professionals rate ‘content marketing’ as the most significant online strategy


    Vertical Leap's Search Engine Marketing Blog — Authority Authority: 100
    Content marketing and social media were definitely amongst the most popular marketing buzzwords for 2011, with an enormous volume of opinions, commentary and predications published on how these potential strategies and channels will impact how marketers reach and engage with their audiences. In a recent poll we ...
    2 weeks ago

  • Is it worth investing in social media for B2B marketing?


    Marketing Spike blog — Authority Authority: 95
    This post was inspired by 2 events yesterday. The first was a Brand Manager asking the above question in an online Chartered Institute of Marketing forum. The second was the MMU Digital Marketing Masterclass where PR Paul Smith talked about “the good, the bad and the ugly of social media”. Whilst I didn’t attend ...
    2 weeks ago

  • The Complete Guide to Starting a TweetChat – Chapter 3


    BizSociable Blog — Authority Authority: 92
    Free eBook – The Complete Guide to Starting  a TweetChat Several months ago BizSociable wrote a series of blog posts on the subject of TweetChats. We had been participating in a few from time-to-time and found them to be a lot of fun, very informative and a great way to make new professional friends on ...
    2 weeks ago

  • 7 Reasons You Can’t Afford to Ignore Lead Nurturing


    B2Bbloggers - Shaping The Future Of B2B Marketing — Authority Authority: 85
    As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly?  These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are ...
    2 weeks ago

  • Marketing on demand


    Article1st.Org — Authority Authority: 142
    Copywriting: Service business owners face special challenges when they develop online marketing campaigns. They need to communicate what they deliver, because prospects may not know precisely what a “relationship coach” or “energy healer” can offer. Even services that have been around a while have changed ...
    3 weeks ago

Comments about b2b marketing

Personal attacks are NOT allowed
Please read our comment policy