baby boom

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  • Baby Boomers: A market snapshot for marketers


    Authority Authority:
    For the first time in history, the majority of the U.S. population is over age 40, a direct result of the aging boomers. When it comes to this new consumer spending habits, they are vibrant, informed, and are in or about to enter their peak spending years. In addition, boomers are experiencing numerous concurrent life ...
    4 weeks ago

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