back links

Back links are a strange and foreign term to people new to serious web development. A large part of SEO goes beyond what is on a web site and takes place completely outside of the site. With all of the work that people put into site design, meta descriptions, tags and good unique content, it might seem at times that these are the only considerations to having a search engine notice your site so that you can get free website traffic. Search engines definitely don't work the same way people do.

Backlinks are links that point back to a website from another website. It makes sense when you account for the fact that a better known site is more popular because it's an authority and thus more important to have ranked high in search results. There are two types of back links, dofollow backlinks and nofollow backlinks.

Most back links have a site title or page description in what's called the anchor text and this anchor text is what makes a backlink give authority for a specific term or topic. The more dofollow back links a site has, the greater a site's page rank is.

You can find more information about back links on blogs like Profile Backlinks and Increase Traffic Tips.

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