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The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative. For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same.

The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative. For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same.

Flash banner design services - Static banner creation - break through Banner Blindness July 4th, 2008 Banner Blindness Inc. has been helped dozens of clients break through banner blindness by developing high quality flash and static banners. We typically only work with clients that need 16 banners developed (8 flash and 8 static).

Flash banner design services - Static banner creation - break through Banner Blindness July 4th, 2008 Banner Blindness Inc. has been helped dozens of clients break through banner blindness by developing high quality flash and static banners. We typically only work with clients that need 16 banners developed (8 flash and 8 static).

Have you heard of banner blindness? This is the webpage truism that most people completely ignore banner ads on the Internet. However, banner ads can still have a deep impact when regularly encountered, so it’s important to keep them in mind as a valued advertising strategy.

In 1998 researchers Jan Benway and David Lane coined the phrase “banner blindness” for the newly observed phenomenon that web users tended to ignore the colourful, animated banner adverts that had previously been thought to be more likely to be seen.

From MediaPost: The study found that while an ad placed above the fold is visible to 100% of site visitors, only about 60% of them actually see it. At best, below-the-fold units are visible to roughly 70% of viewers, but only about a quarter of them actually see the ads.

Let’s say that you’re the average company looking to make a big splash online. How would you do this? Well, you could take the time to research Internet Marketing and take the time to figure out what to do while your competitors zoom past you.

When most companies are trying to create buzz they usually ask bloggers to blog on their company or they higher a marketing firm to do it for them. Although these are not bad ways to create buzz, with a bit of creativity you can create an organic buzz around your company.