battle of big thinking

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Latest blogosphere posts tagged “battle of big thinking”

• #Bobt The power of negative thinking - Malcolm Whites presentation

  
  Gordon's Republic — Authority: 516
  Krow founder Malcolm Whites presentation at the Battle of Big Thinking won him The Big Thinking in Planning session and was one of the most well received on the day. It was packed: not one big idea but 15. Here are the slides. Full coverage/links here.                     ...
  3 weeks ago

• #Bobt The business of happiness - Big Thinking Mobile

  
  Gordon's Republic — Authority: 516
  Peter Sells (BBH) won the Big Thinking mobile session partly by not saying that 2010 is going to be the year of the mobile (that was 2008) and by telling the audience that the mobile is in the business of making people happy. Sells, the creative/head of mobile development at BBH, scored more than a few laughs with ...
  3 weeks ago

• #Bobt - Online advertising sucks aka Big Thinking in free spaces

  
  Gordon's Republic — Authority: 516
  Online advertising came in for a bit of a beating in this session that buried display ads and pushed the idea that theconcept of "free" is not viable - this was all about freemium, whichcould well be the future of content of all types. First up Mike Barlett from Skype who wastes not time telling people online ...
  3 weeks ago

• Battle of Big Thinking (6) - Social media: a fad or the wrong term?

  
  Gordon's Republic — Authority: 516
  Big Thinking in social media.   Good line-up here. A bit of a run off between Jeremy Ettinghausen, digital publisher at Penguin, his anti social media line and VCCPs Amelia Torrode airing concerns about social media being like a snake oil fad.   Jeremy Ettinghausen raises the question as to whether social media ...
  3 weeks ago

• Battle of Big Thinking (5) - Steve Wilson, ex Diageo head of innovation

  
  Gordon's Republic — Authority: 516
  Steve Wilson, ex Diageo head of innovation. Talking guerilla innovation. Talking vodka. Slide of lot of bottles.   Quotes McKinnsey coming to Diageo a few years back and saying it would cost five million pounds to launch a new brand and it might fail. Not anymore.   Talking Swedish vodka brand Svedka and how it ...
  3 weeks ago

• Battle of Big Thinking (4) Innovation - John V Willshire

  
  Gordon's Republic — Authority: 516
  John V Willshire PHD - He asks how do you socialise the mass production model? Great question. Says social production is blue print for future.   Six examples: Nelson beer in Australia; product is only crowd sourced.   Moo.com – how it revolutionized business cards. Stop mass production. You can get people ...
  3 weeks ago

• Battle of Big Thinking (3) - Guy Murphy JWT

  
  Gordon's Republic — Authority: 516
  Guy Murphy JWT talking about a threat to brands.   Quoting research about how much time consumers are willing to spend with brands. Chart with enthusiasm for brands. Indians, Thailand and South Korea love brands at one end and Netherlands, UK, US at the other end (hate brands – gag about Rizzla).   Developed ...
  3 weeks ago

• Battle of Big Thinking (2)- Jonathan Mildenhall, VP global advertising, Coca Cola.

  
  Gordon's Republic — Authority: 516
  Jonathan Mildenhall, VP global advertising, Coca Cola. Says brands content has to become more relevant and more recent.   This means embracing user generated content and participation.   Five principals in global thinking (oh no chart break down…clock is ticking)   1. Cultural leadership We must do more ...
  3 weeks ago

• Battle of Big Thinking - Will Harris, Nokia

  
  Gordon's Republic — Authority: 516
  Will Harris from Nokia is up with his big idea. Nokia has lots of agencies. Problem is no one can work out who is in charge anymore.   He says no one can work out how it works. Whatever Tess Alps (Thinkbox) says, we have relinquished control of the network. It isnt all about TV anymore.   He talks about ...
  3 weeks ago

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