behavioral marketing
Tag details
Welcome to the 'behavioral marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'behavioral marketing'.
Latest blogosphere posts tagged “behavioral marketing”
-
What Happens When BT Profiles Paint An Unrecognizable Picture?
The NMS Blog —
Authority: 147
What happens when, through behavioral targeting, advertisers start to build a profile of you that you may not agree with — and you don’t think they should have? What makes a privacy policy more of a “tough luck, here’s what we’re going to do with your information” policy? These are among the issues ...15 hours ago -
Attributing Behavior Wholisitically
The NMS Blog —
Authority: 147
At this summer’s OMMA Behavioral and this fall’s OMMA AdNets conferences, references to “attribution” popped up frequently, as marketers bemoaned their inability to successfully track where their buys were having the most effect in a campaign. Unless you know whether that direct mailing piece or that ...3 days ago -
Having The Big Cookie Talk
The NMS Blog —
Authority: 147
The crushing irony of digital privacy is that all attempts to address user and government concerns over data handling only serve to dramatize just how thorny, complex and consumer un-friendly the issue is going to become next year. Assuming user disinterest about privacy and tracking is a big mistake, in large part ...5 days ago -
Think Of BT As A Spiritual Cleansing
The NMS Blog —
Authority: 147
Behavioral targeting is one of those terms execs just want to stay away from because it’s often defined as a creepy technology that follows people around the Internet. But how will marketers understand and learn about the technology if no one wants to talk about it? I suppose you can hash out the details behind ...6 days ago -
Dumbing Down Behavioral Analytics
The NMS Blog —
Authority: 147
Looking at customers through a behavioral lens is considerably different than looking at them through the familiar demographic or even psychographic lenses. The biggest problem that Jason Rushin, director of marketing for behavioral analytics software firm Quantivo, runs into with companies is “they they are stuck ...1 week ago -
Personalization Puts Focus On BT In 2010
The NMS Blog —
Authority: 147
Google and Yahoo have launched BT dashboards to give consumers control of the ads they see. College students don’t care about trading information for targeted ads, but sometimes they change their minds once they graduate and get a job.Source:Personalization Puts Focus On BT In 2010More about More about The NMS ...2 weeks ago -
Yahoo gives users behavioral marketing insight, control
BizReport —
Authority: 528
Yahoo has this week announced a new tool for its users that takes behavioral marketing one step further and allows ads to be targeted not only by user behavior, but by the user themselves.2 weeks ago -
Attributing Behavior Wholisitically
The NMS Blog —
Authority: 147
At this summer’s OMMA Behavioral and this fall’s OMMA AdNets conferences, references to “attribution” popped up frequently, as marketers bemoaned their inability to successfully track where their buys were having the most effect in a campaign. Unless you know whether that direct mailing piece or that ...2 weeks ago -
The Stuff You Dont Even Know You Want To Buy Yet
The NMS Blog —
Authority: 147
When I go to Amazon.com — oh, about five times a week (yes, I am that addicted) — the site’s famously effective recommendation engine has ample opportunity to monitor my browsing habits. The result is a personalized experience that is almost eerie in its ability to anticipate the items I would like to buy. But ...2 weeks ago -
Targeting Goes Ultra
The NMS Blog —
Authority: 147
The local mobile social media market seems to be exploding this season, with tons of new applications that are designed to bring you the power of the crowd at any place or time. Each of these mobile nets work a little differently, to connect friends in the immediate vicinity to one another or just to [...] More about ...3 weeks ago -
Monster.com Tests BT Technology For Educators
The NMS Blog —
Authority: 147
Monster.com is testing a service that will serve ads to job seekers targeted to fill the missing educational holes shown in user profiles and resumes, as measured against the job ads users click on. If a job seeker is looking for sales jobs, but might not have the required MBA, Monster could serve [...] More about ...3 weeks ago -
Giving Thanks
The Email Wars —
Authority: 109
I know I have said it a million times in speeches, articles and in person but telling someone thanks is one of the best things that you can ever do for your email campaigns. Now I don’t mean just at the sign up, like “Thanks for signing up for OUR email newsletter” but really saying thank you and giving them ...3 weeks ago -
4 Days – 68 Emails – The Rush is On
The Email Wars —
Authority: 109
Well to start out I expected more than 100 plus emails to hit my inbox over the long holiday weekend. Now I was not disapointed that the final tally was only 68 emails. What did surprise me was some of the brands that got into the Thanksgiving/Black Friday holiday rush that I would not have expected. Typically I would ...3 weeks ago -
Ad Tracking -- Yes or No?
my 2 cents —
Authority: 111
Several weeks ago, a study came out, followed by a flurry of articles in the trades, talking about consumer resistance to online behavioral targeting. Sixty percent of adults surveyed by researchers at the Universities of California and Pennsylvania said they dont want to be shown ads based on their interests. ...3 weeks ago -
CFOs Dont Click
The NMS Blog —
Authority: 147
B2B content has always been a tough nut to crack when it comes to ad networking. By its very nature, trade publishing has a highly targeted and highly qualified audience that has often paid off handsomely in print. Your endemic advertisers realized incredible efficiencies by allying their brands and messaging with ...3 weeks ago -
Whats It Like To Be A True Marketing Geek? John Nardone Knows
The NMS Blog —
Authority: 147
John Nardone, CEO of [x+1], describes himself as a “marketing geek” who became addicted to the “thrill of innovation.” As part of the Internet in the early days, many of his projects were the first of their kind. According to Nardone, “I put the first video ad on the Internet, and the first ad online [...] ...3 weeks ago -
Slipping Into The Peer-to-Peer Channel: Where Trends Begin
The NMS Blog —
Authority: 147
Somewhere beneath the marketing radar, millions of users are online every day registering their desires on the massively popular peer-to-peer networks. Despite worries about content piracy, P2P technologies like Bittorrent and Gnutella have become enormously powerful channels for content swapping among the most ...4 weeks ago -
BT In The Nontraditional Sense
The NMS Blog —
Authority: 147
TARGUSinfo on Tuesday reported a partnership with ad network AdMeld designed to better target consumers with ads across the Internet. Broadening the definition of “behavioral targeting” might draw a straight line from BT to “dynamically optimized ad tags,” but TARGUSinfo insists it doesn’t offer BT in the ...4 weeks ago
