behavioral targeting

Welcome to the 'behavioral targeting' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'behavioral targeting'.

Latest blogosphere posts tagged “behavioral targeting”

• Survey: UK consumers dont mind being watched

  
  BizReport — Authority: 542
  When it comes to personalized ads, nearly three-quarters of UK consumers admit they dont mind Big Brother-type entities watching them. According to a recent survey from SDL Tridion, 74% of these consumers not only dont mind when businesses mine their shopping information, they like it. Especially when being watched ...
  9 hours ago

• CDD/USPIRG to FTC: Self-Reg is a Failure (and should be investigated for “unfair and deceptive” complaint!)

  
  Digital Destiny — Authority: 117
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  16 hours ago

• Google+AdMob=Mobile Privacy Issues for the FTC. Questions should be raised about mobile targeting via “ethnicity”

  
  Digital Destiny — Authority: 117
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  21 hours ago

• Bravo to Public Voice’s “Global Privacy Standards for a Global World” Madrid Declaration

  
  Digital Destiny — Authority: 117
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  1 day ago

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  Digital Destiny — Authority: 117
  
  1 day ago

• Acxiom Highlighted Dramatic Expansion of Advertising Solutions at ad:tech New York

  
  Ad Operations Online — Authority: 483
  Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each year ad:tech New York 2009 NEW YORK & LITTLE ROCK, Ark. – Ad:tech New York has been the setting last week as Acxiom® Corporation (Nasdaq: ACXM) showcased its vastly expanded advertising solutions that ...
  2 days ago

• Knotice Customer Gets in the Digital Drivers Seat

  
  The Lunch Pail — Authority: 118
  As The Lunch Pails newest contributor, I will provide updates on some of the most cutting edge direct digital marketing programs and campaigns from some of Knotices newest customers. Todays installment involves a really cool example of onsite targeting. Classic Auto Group has taken evasive action to avoid a routine ...
  4 days ago

• NAI promotes self-regulation with opt-out plug-in

  
  Adotas — Authority: 546
  ADOTAS - At Ad Revenue 2009 last month, Alan Chapell of Chapell & Associates warned that the online advertising industry is down to its last chance to prove it can self-regulate before the boys in Washington fire away the legislative cannons regarding user privacy.The National Advertising Initiative (NAI), ...
  5 days ago

• Quick hits: Publishers cold to Google’s behavioral targeting?

  
  Adotas — Authority: 546
  ADOTAS - Are publishers not taking to Google AdSense’s behavioral targeting launched back in March? On his PrivacyChoice blog, Jim Brock divides the number of links to Google’s privacy policy (227,000), a requirement for the behavioral targeting program, by 1 million — the number of AdSense publishers disclosed ...
  1 week ago

• Groups & Scholars Urge Congress to Strengthen FTC’s Ability to Protect Consumers

  
  Digital Destiny — Authority: 117
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  1 week ago

• Struq Customizing Ads In Real-Time According To User Behaviors Says CEO Barnett

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 429
  Sam Barnett is CEO of Struq, an online advertising technology company.AdExchanger.com: Would you say that the secret sauce in Struqs technology sn the matching of ads according to a behavioral profile? How is this different than other solutions which retarget and match users with specific creative?Display ads have a ...
  1 week ago

• Behavioral Targeting’s Evolving Perception

  
  The Lunch Pail — Authority: 118
  No sooner did I report the changing consumer perception of behavioral targeting – a notable shift toward acceptance – than a new study emerged showing the exact opposite . One quick note before diving into the details: This new study, and seemingly the focus of every emerging study on behavioral targeting and ...
  1 week ago

• RAMP Digital CEO Mendez Says Direct Response And Brand Marketing Are Blurred Online

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 429
  Jonathan Mendez is CEO of RAMP Digital, a digital, performance media agency.AdExchanger.com: Why did you found your performance marketing agency, RAMP Digital?JM: I was becoming much more interested in emergent technologies for delivering relevance, namely APIs and semantic driven tools. At Offermatica (now Omniture ...
  2 weeks ago

• Reportlinker Adds Mobile Advertising and Usage Report

  
  Ad Operations Online — Authority: 483
  NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Mobile Advertising and Usage . As consumers embraced mobile technologies like never before, last year the channel began to catch up with its hype. 2009 may actually be the point when advertisers start shifting to ...
  2 weeks ago

• B2B Ad Network Bizo Significantly Outpaces Online Display Ad Industry With Exponential Growth in 2009

  
  Ad Operations Online — Authority: 483
  Big Names and Proven Targeting Technology Drive Revenue Growth For the Largest B2B Audience Targeting and Ad Network San Francisco, CA — Bizo, the leading online B2B audience targeting platform and advertising network, announced today a revenue increase for the first three quarters of 2009, providing a financial ...
  2 weeks ago

• Huffington Post CEO Opposes Consumer Privacy Safeguards [HuffPost CEO Eric Hippeau Doesn’t Get Privacy]

  
  Digital Destiny — Authority: 117
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  2 weeks ago

• Time is the only solution to privacy objections to behavioral targeting

  
  Digital Solid: Marketing Technology ROI — Authority: 106
  Everyone involved in technology and marketing has had this conversation: They’re in a social setting, and the subject comes up about how technology is crafting messages to match consumer behavior. Someone pipes in, “Oh, like in Minority Report ? That’s so wrong!” Although Gmail’s ads are customized based ...
  2 weeks ago

• Consumers Rejecting Targeted Ads

  
  Marketing with Meaning — Authority: 118
  One of the promises of digital marketing that has kept our industry excited and optimistic for the past 10-plus years has been the opportunity to learn about individual consumers and serve them relevant advertisements. The hypothesis is that more relevant interruptions will be more engaging, incite positive action, ...
  2 weeks ago

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  Digital Destiny — Authority: 117
  
  2 weeks ago

• Privads: Privacy Preserving Targeted Advertising

  
  michaelzimmer.org — Authority: 510
  Helen Nissenbaum and others on the PORTIA and PRESIDIO projects have released a white paper describing Privads , a client-side behavioral advertising system designed to protect users’ privacy: Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer ...
  3 weeks ago

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