behavioral marketing
Tag details
Welcome to the 'behavioral marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'behavioral marketing'.
Latest blogosphere posts tagged “behavioral marketing”
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The Return Of Opt-Out Man: Chaos Before Clarity?
The NMS Blog —
Authority: 145
As the public profile of online behavioral targeting rises, the search for consumer-friendly ways of addressing the technology, privacy and opt-out procedures accelerates as well. Multiple projects seem to be running in parallel. The IAB is working on standardized ad labeling, explanatory language and procedures that ...1 day ago -
Getting Emotional (Markup Language)
The Marketing Consigliere —
Authority: 106
This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing. The Marketing ...1 week ago -
CFOs Dont Click
The NMS Blog —
Authority: 145
B2B content has always been a tough nut to crack when it comes to ad networking. By its very nature, trade publishing has a highly targeted and highly qualified audience that has often paid off handsomely in print. Your endemic advertisers realized incredible efficiencies by allying their brands and messaging with ...1 week ago -
Whats It Like To Be A True Marketing Geek? John Nardone Knows
The NMS Blog —
Authority: 145
John Nardone, CEO of [x+1], describes himself as a “marketing geek” who became addicted to the “thrill of innovation.” As part of the Internet in the early days, many of his projects were the first of their kind. According to Nardone, “I put the first video ad on the Internet, and the first ad online [...]1 week ago -
The Building Blocks of an Email Relationship
The Email Wars —
Authority: 410
Any good relationship needs a foundation that can be built upon. Here are some elements that will help you build a strong email program. Trust What will you do with the information you collect from me? Will you protect it and make sure that it will only be used how I have asked it to be used? Will you make sure ...1 week ago -
Growing Older and Wiser Together
The Email Wars —
Authority: 410
When it comes to relationships, is your goal to continually hunt for new ones, or to make the ones you have into long term commitments? Most marketers are caught in the eternal struggle to gain more opt in records, having no plan on how what happens next aside from “let’s email them.” Marketing, not just email ...1 week ago -
Whats It Like To Be A True Marketing Geek? John Nardone Knows
The NMS Blog —
Authority: 145
John Nardone, CEO of [x+1], describes himself as a “marketing geek” who became addicted to the “thrill of innovation.” As part of the Internet in the early days, many of his projects were the first of their kind. According to Nardone, “I put the first video ad on the Internet, and the first ad online [...]1 week ago -
The Value Of The New Machine
The NMS Blog —
Authority: 145
One person who has strong views about the way ad networking environments are evolving is Rich Frankel, president of Rocket Fuel, the ad technology platform that combines multiple targeting approaches. Frankel was part of the team that built Yahoo’s behavioral targeting network, so he has been around the block and ...2 weeks ago -
Animated GIFs? You Bet.
The Email Wars —
Authority: 410
I have been seeing a resurgence in the use of animated gifs in email campaigns. In the past they have been an eye sore, but this past week I was surprised when one in my iPhone made me stop, pause, and actually pay attention. Now it was a really simple method but got me thinking about how we could use them more (and ...3 weeks ago -
Dashboards Combining Analytics, Behavioral Targeting, Marketing Data
The NMS Blog —
Authority: 145
Marketers have been searching for ways to improve data collection an management since discovering the Internet holds promise for online advertising and behavioral targeting. Some of those promises are found in casual conversations. So, I keep my ear to the ground. And when I hear a company’s chairman talk about an ...3 weeks ago -
Asking The Right Privacy Questions
The NMS Blog —
Authority: 145
Ask anyone whether he or she wants advertising wrapped around a TV show, slipped atop a Web page or crammed into massive blocks of radio air-time, and the answer is now, and always has been, a resounding, “no.” And yet we live in and buy into a mediaverse that remains supported fundamentally by the practices [...]3 weeks ago -
Pursuing Apples Sub-Genius
The NMS Blog —
Authority: 145
Pop culture freaks, grad-students of the 90s and wiseasses everywhere will recall the satirical creation of the late last century, “Church of the SubGenius.” This book and eventual Internet comical cult was designed as one of those deliberately crafted pop culture nonsense “cults” that its fans liked to ...3 weeks ago -
Sidekick Fiasco – A Kick in the Head for T-Mobile
The Marketing Consigliere —
Authority: 106
Poor T-Mobile. First they lose all the Sidekick data from their Microsoft-hosted server. Then people scoff at their offer of $100 or to comp a free month for users. Then they allow customers to get out of the contract without penalty.Now T-Mobile is the defendant in two class-action lawsuits accusing them of ...4 weeks ago -
Virgin Tries On TagMan Container Technology For Size
The NMS Blog —
Authority: 145
After fielding numerous emails about Web page tag containers that feed real-time data into dashboards, I went back to TagMan to get the scoop. TagMan cofounder Jonathan Baron tells me Virgin Atlantic is testing the company’s container that can hold everything from behavioral targeting tags to analytics. Although ...4 weeks ago -
What Youre Missing: From Search to Discovery
The NMS Blog —
Authority: 145
“Discovery” has become one of the Web 2.5 buzzwords over the last year, though I have to admit the word enjoys the benefit of fuzziness. Nailing down precisely how, where and when people are to “discover” what they need rather than just search for it is a challenge.Source:What Youre Missing: From Search to ...4 weeks ago -
Reverse Speech WTF? – ?FTW hceepS esreveR
The Marketing Consigliere —
Authority: 106
Keeping up with Marketing trade publications is difficult, but it is often the best way to keep from lagging too far behind when it comes to knowledge of the latest and greatest applications that Marketers can use. It’s also important to check niche technology publications to see what may be coming down the ...4 weeks ago
