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11 hours agoIn our last eROI study, Use of Analytics in Email Marketing Campaigns, we showed email marketers how important metrics are in making decisions
2 days agoThis past spring while presenting at the EEC conference I heard another presenter talk about the “recovery footer”. Now I had not heard of
2 days agoWe have just wrapped up a 8 city tour with the Online Marketing Summit that took us across the country sharing with marketers from all market
5 days agoOne of the first big shockers in Ruder Finn’s new survey and online “Intent Index” tool about why we go online is the relatively low status of shopping.
7 days agoBy now you have likely heard that U.K. British Telecom Group has pulled out of its agreement to deploy Phorm’s behavioral targeting platform Webwise.
11 days agoThis past week I was on the road again and had the pleasure of watching Lisa Harmon present on some trends she follows in retail email marketing.
15 days agoMore budgets are being allocated to behavioral retargeting rather than ad networks because retargeting conversion rates are higher, according
16 days agoWhen we started the OMMA Behavioral shows two years ago, privacy was still regarded as an unwanted, if necessary, topic. The arguments were
17 days agoOmnicom Media Group (OMG) will offer clients “advanced targeting” similar to the rich media and video display targeting services Interpublic
26 days agoInternet Marketing for Small Business or online marketing is a whole different realm altogether. Most businesses, regardless of size, use
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