behavioural targeting

Welcome to the 'behavioural targeting' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'behavioural targeting'.

Latest blogosphere posts tagged “behavioural targeting”

• Bluekai using data on eBay, Expedia and Kayak to re-target and re-market to consumers

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 122
    Behind the scenes of a recent online shopping trip, Blue Kai , a startup company that collects Internet user data, was tracking when a Web surfer browsed for electronics on eBay, searched for cruises and checked out snowboards. It also tracked when a Web surfer researched Chevrolet sport utility vehicles on auto ...
  6 days ago

• What do the Datarati do… in 30 seconds?

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 122
  I got asked this morning at an Ad-tech event in Sydney what our company ‘Datarati’ does in 30 seconds or less so here goes the elevator pitch: Datarati helps smart marketers unlock the value of digital behavioral data, by allowing them to execute more personalised and effective email marketing and web ...
  2 weeks ago

• Campaign Attribution :: Forrester Wave Report

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 122
  In Forrester’s 44-criteria evaluation of interactive attribution vendors,  with ClearSaleing, Visual IQ, and Atlas leading the pack. ClearSaleing, a standalone attribution tool with rich modeling, comes closest to offering a complete solution, while Visual IQ’s tool is powerful and beautiful but meant only for ...
  2 weeks ago

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