best practices

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Original Technorati articles tagged “best practices”

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  • 9 Things You Can Learn About Copywriting From David Ogilvy


    Authority Authority:
    David Ogilvy is known throughout the copywriting and advertising industries as “The Father of Advertising.” For a quick snack-break-sized read, scan through these nine tips on copywriting, content writing, and general advertising, straight from the master.
    1 week ago
  • Managing Your Personal Brand with Facebook Lists


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    Have you ever experienced that awkward moment when you receive a Facebook friend request from a client? If you choose to accept client friend requests, it is important to curate and organize the content to which your clients will have access. Facebook Lists allow users to achieve just that!
    1 week ago
  • Scan to document management system


    Authority Authority:
    Were looking for a system to automate the storage and retrieval of supplier invoices, contracts. etc. We currently have a Utax CDC1930 network printer/scanner which we use to scan to a network share in PDF format. The files are then manually renamed and copied to other specific network folders. Obviously, this is time ...
    1 week ago
  • Using Pinterest to Grow Brand Awareness


    Social Planet Marketing SolutionsAuthority Authority: 100
    Top 10 Pinterest Key Statisticsfor 2013 Free Images Looking to include Pinterest in your social media marketingstrategy? It might be a good time—with the roll out brand pages for businessesand compelling recent findings like these: 1.       2/3 of the top 100 brands now ...
    1 week ago
  • Mastering SEO for PR: Top 3 Best Practices


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    If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.
    1 week ago
  • Personal vs. Business When It Comes to Social Media


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    Social Media has been an evolving and overwhelming force, taking over personal lives and also becoming a major part of online marketing and business networking. How do you draw a line between the two? Do you need to?
    1 week ago
  • I Don’t Find Your Robot Engaging


    Authority Authority:
    We frequently encounter business personas on social media platforms that seem robotic. What each person on our team would like to be able to say to these personas is, “I don’t find your robot engaging.” The sitcoms and advertisers had a field day with Siri – nerds falling for Siri (Big Bang Theory),  Siri ...
    1 week ago
  • Top 10 Must Read Tips to Run a Successful Facebook Business Page


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    Marketing your business on Facebook is something that should be well planned; having a successful Business Page requires that you understand the platform. Here are 10 tips you can use to run a successful Facebook Business Page.
    1 week ago
  • 8 Ways to Create Shareable Social Media Content


    Authority Authority:
    According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success. These 8 useful tips will help you create socially shareable, relevant content. Just make sure you spend as much time getting your content out there as you do actually creating it.
    1 week ago
  • Every Organization Needs a Chief Marketing Improvisation Officer


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    As a marketer that often applies improvisational tools to improve client outcomes, being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean “winging it.” Great improvisers – like great marketers – plan.
    1 week ago
  • Part Two: The Broken Link of Social Customer Service


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    Just because a company does not have a dedicated presence for customer service on social networks doesn’t mean that customers understand the difference. To everyday consumers, a Facebook page or a Twitter handle is the brand. Customers do not see silos, they see one company.
    1 week ago
  • A 3-Step Guide to Tracking the ROI of a Facebook-Promoted Post


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    When you have a really important blog post, article or landing page that you want many people in your Facebook community to see, you should share the link in a post and then promote that post. Heres a simple 3-step guide to tracking the ROI of your Promoted Posts on Facebook.
    1 week ago
  • Friday Catalyst: Martin Seligman – The New Era of Positive Psychology


    Authority Authority:
    Filed under: Best Practices
    1 week ago
  • Four Steps to Optimizing Your B2B Mobile Customer Experience


    Authority Authority:
    Twenty percent of web traffic is generated by mobile. Its time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.
    1 week ago
  • Lessons From Mom: They Work in PR Careers Too


    Authority Authority:
    For some of us, “ All I Ever Really Needed to Know I Learned in Kindergarten” still rings true. Play nice, share with others, don’t interrupt, work hard; the list goes on. For me, a lot of the advice I call upon in my adult life revolves around what my parents taught me. I use their advice in parenting, how ...
    1 week ago
  • Recognizing Our Uniqueness


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    In my latest book, The Great Growing Up , I write about holons and how everything and everyone is part of something larger and a whole for something smaller. In a seeming paradox, each holon is also unique. Even “identical twins” are not 100% identical. I am presently reading Your Unique Self in which the ...
    1 week ago
  • What the Online Sales Tax Bill Means for Your Business


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    This week the Senate passed The Marketplace Fairness Act of 2013 (MFA), a bill that could radically alter sales tax obligations for your business if you sell into states where you don’t currently have the obligation to collect and remit sales tax. Earlier this week, Intacct partner Avalara  announced a new ...
    1 week ago
  • Understanding and Implementing Coding Standards


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    Coding standards provide a consistent framework for development within a project and across projects in an organization. A dozen programmers can complete a simple project in a dozen different ways by using unique coding methodologies and styles, so I like to think of coding standards as the “rules of the road” for ...
    1 week ago
  • Best efforts as a best practice


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    Social Business permeates our daily lives now. You can’t ignore it. Whether it is a FourSquare check-in, Yelp review, or Facebook/Twitter/Google+ post, if you are playing online you can’t avoid the fact that businesses are engaged. There are countless examples of how businesses have done the right thing or the ...
    1 week ago
  • Hitachi UCP Pro for VMware vSphere – Extending Customer’s Value in Converged Infrastructure


    Michael HayAuthority Authority: 124
    With the release of Hitachi Unified Compute Platform (UCP) Pro for VMware vSphere, we introduced a number of firsts for converged infrastructure solutions The industry’s first converged platform offering 100% parity across RESTful API, CLI and GUI A truly unified, “single pane of glass” end-to-end ...
    1 week ago

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