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In marketing terminology, the silo effect occurs when a lack of communication or coordination of efforts between or within business units, departments, teams, etc. has a negative impact on overall performance in terms of meeting goals.  It’s important to be aware of the silo effect as it affects

NEW YORK, July 8 /PRNewswire-FirstCall/ — Phillips-Van Heusen (NYSE: PVH) announced today a new agreement with the Indy Racing League (IRL), the sanctioning body for the IndyCar Series and Firestone Indy Lights, that will make PVH’s IZOD brand, one of the United States‘ most recognized clothing

NEW YORK, June 30 /PRNewswire-FirstCall/ — Gillette, part of The Procter & Gamble Company (NYSE: PG), today announced the unveiling of the newest Gillette Champions ambassador — one of the best-known, most widely respected and successful athletes competing today, Derek Jeter.

Chief Brand Officer (CBO) - it’s still a fairly new term in the business world, or at least it’s still fairly unused. So what exactly is a chief brand officer? What does a CBO do, and what value does the CBO bring to an organization? Let’s take a closer look.

I spent a few days earlier this week riding with a client who consults with hog producers on biosecurity issues. In addition to marketing and sales discussions, we talked about biosecurity lapses and the severe repercussions they can bring to an operation.

On Sunday, I am leaving to attend Forum Nokia Developer Days and a bit of CTIA Wireless in Las Vegas. Should be a fun time, especially since I missed out on Mobile World Congress. Anyways, I hope to see a few familiar faces there (as well as new ones).

Aar-em Electronics Pvt. Ltd. a Pune based firm known for its Champion brand of Uninterruptible Power Supplies now has entered the field of providing Uninterruptible light source for villages after sunset by providing them lights and other utilities powered by solar energy.