brand strategy

Welcome to the 'brand strategy' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand strategy'.

Latest blogosphere posts tagged “brand strategy”

• Miracle On The Social Media Street

  
  Diva Marketing (Blog) — Authority: 117
  Before you go off the grid for the holidays .. or perhaps when you come back on after toasting in 2010 .. imagine a time when there was no Internet or Twitter or blogs or Facebook or even email. It is Christmas 1947 and theCEO of a major retail organization briefs the companys ad department. "No high pressuring ...
  4 days ago

• The Shifting Marketing Mindset

  
  Brand Architect — Authority: 426
  The global recession has left a different and new landscape for brand owners and strategists and this requires a new mindset. In their book, Chaotics: The Business of Managing and Marketing in the Age of Turbulence, Philip Kotler and John...
  5 days ago

• Bloggers can help marketing campaigns go viral, report finds (InternetRetailer.com)

  
  Stompernet SEO Course — Authority: 165
  Bloggers can play a key role in a brand’s viral marketing strategy, according to the new“Social Influence Benchmark Report” from Strongmail Systems Inc., which specializes in e-mail and social media marketing.
  5 days ago

• Ford Sells Volvo to Geely

  
  CarBuyersNoteBook — Authority: 493
  Ford has announced that Swedish brand Volvo has been technically sold in principle to Geely of China. All commercial terms related to the potential sale of Volvo Car Corporation have been settled between the two parties and a definitive sales agreement will be signed by the first quarter of 2010. With the deal, Volvo ...
  5 days ago

• Example Of A City Rebranding Itself

  
  Understanding Marketing — Authority: 130
  You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif . But the rebranding is directed at an audience you wouldn’t think of first - its own residents. ...
  6 days ago

• A View of Digital Medias E-Reader Future

  
  Brand Architect — Authority: 426
  E-readers are going to be huge in the lives of media organizations and much thought is going into how they will look and work. Click through to see a particular elegant vision from design consultancy Berg.
  1 week ago

• The Social Media Voice of the Brand

  
  Brand Architect — Authority: 426
  More and more organizations are embracing social media, but do they understand how to implement it? This is the question that management cartoonist Tom Fishburne asks.
  1 week ago

• A.G. Lafley | Innovations + Girvin Brand Development

  
  Girvin Strategic Branding Design Blog — Authority: 116
  Exploring the creation of brands > innovations strategy The initiation of my relationship with many brands has come on the locus of change. Fast change, in branding. Working with P&G, Nintendo and Nabisco started with innovation and acceleration programs. It was our proposition that innovation could be sped ...
  1 week ago

• Boost Your Personal Brand

  
  FuelNet Daily Tips — Authority: 123
  Every day at work, you run the risk of damaging your personal brand — the way people perceive, think, and feel about you. The question you need to ask is whether your brand is bringing you greater success or actually holding you back. Not knowing the answer can mean the difference between a career that stays ...
  1 week ago

• End of Road for Iconic Brand

  
  Brand Architect — Authority: 426
  Did a lack of authenticity slowly kill an iconic brand?
  1 week ago

• The Messy Business of Failed Brand Marriages

  
  Brand Architect — Authority: 426
  Accenture is going to great lengths to dissolve its association with Tiger Woods following revelations of multiple infidelities. Woods’s endorsement deal has ended, the golfer’s name has been removed from the consulting firm’s website and the employees at the company’s...
  1 week ago

• Strategy in Uncertain Times

  
  Brand Architect — Authority: 426
  The more managers realize that flexibility is the new “five-year business plan” the better they will be able to navigate increasingly unpredictable futures.
  1 week ago

• Orchestrating A Brand Strategy in Social Media

  
  Manhattan Marketing Maven — Authority: 109
  An effective social media strategy is a direct extension ofa brand strategy executed artfully in new channels. The brand posture,positioning and personality should guide the development and deployment ofsocial media assets and attitudes so that the brand speaks with a single voiceacross media consistently engages ...
  1 week ago

• An Emergency Rebranding

  
  FuelNet Daily Tips — Authority: 123
  FuelNet presents a case study on how a smart brand-building campaign helped a Chicago-area hospital attract more patients with private insurance. “Engagement” is more than just a marketing buzzword — it’s the critical component to the success of every marketing endeavor you launch. Ensure that your next ...
  1 week ago

• Shattering 5 Branding Myths For Small Business

  
  Understanding Marketing — Authority: 130
  The following column is an UnderstandingMarketing.com guest post offering branding tips for small business. When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like Apple or Virgin and assume they will never have the budgets to “brand ...
  1 week ago

• Stick To Your Strengths

  
  | Creo Quality, LLC — Authority: 133
  I recently had a date night with my daughter. She got to choose a restaurant for us to eat. Her choice: Arby’s. Our orders were fairly simple. Roast beef sandwich variations. But as we ate, several other customers came in. I overheard their orders and the responses from the cashier. It went something like ...
  2 weeks ago

• Trade-Off by Kevin Maney

  
  Neuromarketing — Authority: 174
  Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into buckets labeled, "cash cow," "star," "dog," etc. Kevin Maneys book Trade-Off has ...
  2 weeks ago

• Trade-Off by Kevin Maney

  
  Neuromarketing — Authority: 174
  Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into buckets labeled, "cash cow," "star," "dog," etc. Kevin Maneys book Trade-Off has ...
  2 weeks ago

• Trade-Off by Kevin Maney

  
  Neuromarketing — Authority: 174
  Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into buckets labeled, "cash cow," "star," "dog," etc. Kevin Maneys book Trade-Off has ...
  2 weeks ago

• Trade-Off by Kevin Maney

  
  Neuromarketing — Authority: 174
  Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into buckets labeled, "cash cow," "star," "dog," etc. Kevin Maneys book Trade-Off has ...
  2 weeks ago

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