brand strategy

Welcome to the 'brand strategy' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand strategy'.

Latest blogosphere posts tagged “brand strategy”

• planning for the future (3): add CSR to everything you do

  
  eskimon — Authority: 419
  Monday’s introduction to planning for the future highlighted an exciting shift in advertising’s role: “Rather than simply interrupting [peoples] escapism, we now have greater scope to make [their] lives better.” Today’s suggestion – to incorporate an element of CSR into everything you do – ...
  14 hours ago

• Thats a business, man

  
  Upset The Setup — Authority: 122
  Wooha gets all Brand Strategy and breaks it down on Hov’s marketing plan for Blueprint 3 “…As record labels marketing dollars decrease corporate sponsorships seem to give artist an outlet to market themselves to a different audience. As artist become brands, strategic partnerships with other companies are ...
  1 day ago

• planning for the future (2): use communications to deliver value

  
  eskimon — Authority: 419
  In yesterday’s introduction to planning for the future , we saw that planning is evolving into: The process of identifying the most relevant and engaging times and places to deliver specific brand benefits , and the most efficient and effective ways to deliver those benefits in that context. The first step ...
  1 day ago

• New Rules of Facebook Engagement – Social Promotions

  
  iStrategyLabs — Authority: 106
  Join us for a Webinar on November 13Space is limited.Reserve your Webinar Seat Now at:https://www1.gotomeeting.com/register/831745408On Friday, Facebook changed their “Promotions Guidelines” and it initially threw some of our client campaigns into a tailspin.We’ve digested the legalese, analyzed our options and ...
  1 day ago

• Strategic vision, brand and targeted creative: Neil Simon’s Brighton Beach Memoir’s Failure and Under Armour’s Creative Collapse. Why?

  
  Girvin Strategic Branding Design Blog — Authority: 121
  Exploring the challenge of branding, focused market relevance and brand storytelling. Some time back, I was asked by a Creative Director at a major food producing organization, to create a brand shift that would take the riskiest flagship brand to a place of renewed positioning and consumer recognition — and, by the ...
  2 days ago

• planning for the future

  
  eskimon — Authority: 419
  Planning is the process of identifying the most efficient and effective ways for brands to share the things they want with the people that matter to them most. Until recently, that has translated into identifying the most compelling ‘big brand ideas’, and then broadcasting them to apparently homogeneous ...
  2 days ago

• The Less Nice Mickey Mouse

  
  Brand Architect — Authority: 118
  It takes a courageous brand to change a well-established and iconic character, especially one that one that generates about $5 billion in annual merchandise sales. That is what Walt Disney are about to do to Mickey Mouse.
  3 days ago

• Luxury Brands Face Multiple Challenges

  
  Brand Architect — Authority: 118
  Research into luxury brands shows the recession chased aspirational buyers away and made affluent buyers more discerning. Not surprisingly, the damage of discounting was revealed
  4 days ago

• Vampires Drive Volvos

  
  Brand Architect — Authority: 118
  Constantly in search of a sexier image, Volvo are turning to ever-popular vampires to give them some street credibility. The Swedish car manufacturer has placed their new XC60 in the new vampire movie The Twilight Saga: New Moon.
  4 days ago

• rethinking right

  
  eskimon — Authority: 419
  There’s a common premise in advertising: the client is always right . It worries me. Being ‘right’ is a perspective, not an absolute To some extent, clients will always choose the right answer. But clients are people, and they have their own goals and ambitions. And therein lies the problem. What’s ...
  5 days ago

• Can you control the message in social media?

  
  Business of Marketing and Branding — Authority: 98
  Trevor Cook is someone I’ve been following for some time, because of his insights in media and PR. He wrote this (altogether good) article. There was just one quote that got me thinking: Business needs to keep perspective on social media – Corporate Engagement The Obama campaign is the current gold standard ...
  5 days ago

• Before you can truly talk about Change Management, you have to focus on achieving clear vision

  
  The BrandBuilder Blog — Authority: 566
  I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of topics for me to write about. I am seriously considering devoting one or two posts per week to either giving your brilliant opinions more exposure and/or answering your questions. And in that vein, why not start today, ...
  5 days ago

• building better brand relationships

  
  eskimon — Authority: 419
  Most marketers know that relationships are central to building their brands. But what does this actually mean? We build a variety of relationships every day in our personal and professional lives, but much of this goes on subconsciously, and we rarely stop to think about how we do it. Given this, it might help to ...
  6 days ago

• Developing an Effective Employer Brand Strategy with the Father of Employer Branding in Beijing

  
  China Newswire — Authority: 420
  Synchronize strategies to attract, retain and catalyze talent for global recovery Beijing, China (November 04, 2009) /ChinaNewswire.com/ — Should you be optimistic to the huge human resources market, or still sober to challenging facts that there is always a huge gap between demand and supply of top talent? Why ...
  1 week ago

• Dr.Bronner’s: Zero Advertising, Millions in Revenue

  
  Fuel Your Branding — Authority: 112
  “It’s a body wash, shave, shampoo, massage and mouthwash. Nature’s own ‘unsurpassed deodorant.’ Facial pack and mosquito repellent, fruit spray, diaper deodorizer and denture cleanser.” ( Matthew Fordahl, AP ) And I’ve got just a couple more: laundry, car washes, computer screens and dog baths. ...
  1 week ago

• Brand Marketers Rethink Their Roles And Their Ad Strategies

  
  ibranz Branding Resource Blog — Authority: 117
  Melanie Wells The recession has battered some of the nation’s biggest companies. Even so, top marketing executives believe social media and behavioral targeting technologies will help them boost business as the economy stabilizes and consumer sentiment improves. A cautiously optimistic group of marketing ...
  1 week ago

• Is Apple positioned to disrupt universities?

  
  Brands Create Customers — Authority: 112
  Apple’s relentless pace of innovation has already disrupted the music and mobile phone industries. Given the scope of Apple’s technology development, are universities next in line to be disrupted by Apple’s far-reaching digital platforms? A speculative disruption scenario In this post I’ll sketch a purely ...
  1 week ago

• in the flesh

  
  eskimon — Authority: 419
  Geb over at Ruby Pseudo shared an interesting perspective on youth marketing recently. The opening line of the post sums it up: “Not many brands ‘get’ the youth market; they’re either too in-your-face, or try too hard to be ‘down with the kids’.” Some brands do get it right though, as ...
  1 week ago

• Barclays extends sponsorship of Singapore Open till 2012

  
  Thaindian News — Authority: 715
  Sentosa (Singapore), Nov 1 (IANS) No sooner had Ian Poulter etched his name onto the historic Singapore Open trophy, the organisers announced that the Barclays would extend its sponsorship of the signature event till 2012.The event will carry at least $5 million as prize purse but will have an extended field of 204 ...
  1 week ago

• the danger of demographics

  
  eskimon — Authority: 419
  The clip above is an enlightening talk by novelist Chimamanda Adichie. Central to her argument is an implicit, yet critical question: what makes people similar ? As Chimamanda illustrates, it’s not ethnicity; nor is it age, or gender, or income, or any of those other ’statistics’. So why does almost every ...
  1 week ago

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