brand building
Tag details
Welcome to the 'brand building' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand building'.
Latest blogosphere posts tagged “brand building”
-
Building Brands Will Increase Your Profits
World News —
Authority: 168
Building brands is an important concept to know about if you are serious about growing your business. Even small businesses can benefit from putting branding ideas into place. You may think you are only going to stay in your local marketplace but, if you end up expanding, this will help.5 days ago -
ahead of the game
eskimon —
Authority: 121
The ‘life’s a game’ concept is nothing new, but it seems to be particularly resonant at the moment. Russell describes what I’m feeling beautifully in this great excerpt from his epic playful post*: “Just like when I walk through the crowds on Oxford Street a tiny part of me is pretending I’m an ...5 days ago -
cut out and keep
eskimon —
Authority: 121
Hypebeast and Today and Tomorrow have already featured this fantastic partnership between Lego and Muji , but it deserves more than a quick twitter link. The concept is so simple that I’m sure children all over the world already have their own version. However, there’s nothing wrong with brands celebrating ...6 days ago -
Directions
Mindshare Strategy —
Authority: 119
How well can you follow directions? Not necessarily instructions provided with your new desktop computer, but directions in general. There are always those people who set off on their own, thinking they understand what’s going on and that they can figure things out on their own. In a team environment (read: ...1 week ago -
What To Do When A Customer Complains
SEO Hosting Blog —
Authority: 491
Even the best companies occasionally receive complaints from customers. It’s just an inevitable part of running a business. And while your first instinct might be the roll your eyes or to argue with the customer, you have to remember the money you could be losing if you don’t solve the customer’s problem. ...1 week ago -
Branding from the Inside Out
FuelNet Daily Tips —
Authority: 419
Many companies understand the importance of building customer loyalty for a brand. They make extraordinary efforts to show their customers a meaningful and synchronized series of communications. Some go even further by creating truly consistent experiences for building the brand . These companies define and segment ...1 week ago -
Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance
Ad Operations Online —
Authority: 480
“Adometer” Gauges Initial Breakthrough, Enabling Creative and Media Changes to Be Made While Campaigns Are Still LiveNEW YORK – Millward Brown’s Dynamic Logic, the leader in measuring digital advertising effectiveness, announced the launch of Adometer™, an optimization tool that gives advertisers an early ...1 week ago -
Fulfilling Obligations
Mindshare Strategy —
Authority: 119
How able are you to live up to your commitments? Do you “forget” important meetings? Are you “in a meeting” when customers call with questions? Everyone, from time to time, bites off more than they can chew. We commit to unreasonable deadlines or take on massive team projects solo. Whatever the ...1 week ago -
All You Need is LUV: Southwest Airlines Social Media Strategy
The Brand Show —
Authority: 110
Paula Berg is a member of Southwest Airlines Emerging Media team and manages the airlines corporate blog, Nuts About Southwest . Fasten your seat belt and enjoy the ride as Paula Berg , Manager of Emerging Media for Southwest Airlines , explains the evolution of her socially savvy, cross-discipline team. Join us ...1 week ago -
Creating an Identity as a Blogger
SEO Hosting Blog —
Authority: 491
When you create an identity as a blogger, you separate your blog from all others in your niche. You also give your readers something to connect to, creating important relationships that keep people coming back time and time again. But without a personality, well, your blog will just blend in to all the millions of ...1 week ago -
Create a Magnetic Brand
FuelNet Daily Tips —
Authority: 419
Smart businesses develop a special brand, a strong identity that stands for something meaningful in the eyes of their customers. But how do you create a magnetic brand that attracts loyal customers? In-depth interviews with customers can help, says brand-building expert BJ Bueno, founder of The Cult Branding Company ...1 week ago -
Make it Meaningful – II
Mindshare Strategy —
Authority: 119
Last week, I had a client exclaim with excitement that they’d seen a 400% increase in their web traffic as a result of a recent advertising campaign. On first blush, this is an exciting statistic indeed … until you dig into it. Over a period of 3 days, they had gone from 5 web site visits per day to 30. ...1 week ago -
Is It Wise To ‘Out’ Companies And Clients? A Debate
Angie's Copywriting —
Authority: 92
Have you come across some bad marketing or scams and wanted to out that company in public? Heres why outing someone is never a good idea. Have a thought or opinion about todays post? Comment on Is It Wise To ‘Out’ Companies And Clients? A Debate , shed love to hear from you! Alternatively, you can tweet Angies ...1 week ago -
Are You a Bacon Lover? Wendy’s Sure Hopes So.
ANA Marketing Maestros —
Authority: 122
By Cara Brooke Schultz Is social media an increasing aspect to your marketing plan? For a growing number of companies, social media is an important force driving communication between the brand and their consumers. Wendy’s wanted to drive more people...1 week ago -
Brand Owners Increasingly Seek “Awareness” From Advertisements
ibranz Branding Resource Blog —
Authority: 113
by Abe Sauer Woe is publishing as the almighty ad dollar has dried up. Or has it? Have brands given up on advertising, or are they just looking for something different? “Building Brands Online,” a new report from Bain & Company and the Interactive Advertising Bureau, reveals that brand owners and marketers ...2 weeks ago -
Creating Cults Not Ads
Makin' Ads —
Authority: 118
Thanks to those of you whove taken this survey . Over 200 have responded so far. Much love and appreciation to you all. Heres a short article worth reading from a former student, Nate Archambault. Something to keep in mind when you sit down to concept.2 weeks ago -
planning for the future (5): less talk, more action
eskimon —
Authority: 121
We all know that actions speak louder than words. But many brands still focus the majority of their marketing spend on talking. It’s time to redress the balance. Rationale Advertising does a good job of telling people things. That’s fine if we want to raise a bit of awareness. However, advertising ...2 weeks ago -
How to Lose Customers
SEO Hosting Blog —
Authority: 491
In business, you have two major goals: 1) Keep your current customers, 2) Gain new customers. It’s all about the customers. Without them, your business will die. So, why is it that so many businesses seem hell bent on losing their customers? Here are several deadly mistakes I regularly see businesses make that cause ...2 weeks ago -
planning for the future (4): blend the mix
eskimon —
Authority: 121
As we saw earlier this week , brand communications have the opportunity to evolve from a promotional tool, into a new avenue to deliver brand benefits. However, this opportunity isn’t limited to communications; it can easily extend to the rest of the marketing mix too. Rationale When it comes to branding, ...2 weeks ago -
planning for the future (3): add CSR to everything you do
eskimon —
Authority: 121
Monday’s introduction to planning for the future highlighted an exciting shift in advertising’s role: “Rather than simply interrupting [peoples] escapism, we now have greater scope to make [their] lives better.” Today’s suggestion – to incorporate an element of CSR into everything you do – ...2 weeks ago
