brand personality

Welcome to the 'brand personality' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand personality'.

Latest blogosphere posts tagged “brand personality”

• ahead of the game

  
  eskimon — Authority: 119
  The ‘life’s a game’ concept is nothing new, but it seems to be particularly resonant at the moment. Russell describes what I’m feeling beautifully in this great excerpt from his epic playful post*: “Just like when I walk through the crowds on Oxford Street a tiny part of me is pretending I’m an ...
  1 week ago

• cut out and keep

  
  eskimon — Authority: 119
  Hypebeast and Today and Tomorrow have already featured this fantastic partnership between Lego and Muji , but it deserves more than a quick twitter link. The concept is so simple that I’m sure children all over the world already have their own version. However, there’s nothing wrong with brands celebrating ...
  1 week ago

• soap operettes

  
  eskimon — Authority: 119
  This is a fantastic Nescafé campaign from the late 1980s. It’s an interesting variation on the leitmotiv approach : evolve a creative concept over time to deliver increased depth and duration of audience engagement: The same technique was harnessed in the equally wonderful Nicole, Papa work for ...
  2 weeks ago

• everything’s relative

  
  eskimon — Authority: 119
  Most of the time, success isn’t about how good you are; it’s about how good you are relative to everything else . The toilet cleaner category is dull, but brands that stress an 0.2% improvement in efficiency just make it worse So, while these may not be the best adverts of all time, they make me smile. And ...
  3 weeks ago

• it’s all about the benefits

  
  eskimon — Authority: 119
  I couldn’t resist sharing this great example of how to bring a brand’s core benefit to life. As we’ve seen before , Cadbury Dairy Milk is all about little moments of everyday happiness. This short film brings the simple beauty of that benefit to life, with every single frame delivering ‘a glass and a half ...
  3 weeks ago

• DAY FOUR: Brand Booster 21

  
  . — Authority: 126
  Todays session is about determining your brands personality.
  4 weeks ago

• in the flesh

  
  eskimon — Authority: 119
  Geb over at Ruby Pseudo shared an interesting perspective on youth marketing recently. The opening line of the post sums it up: “Not many brands ‘get’ the youth market; they’re either too in-your-face, or try too hard to be ‘down with the kids’.” Some brands do get it right though, as ...
  5 weeks ago

• What Your S.E.O. Strategist Won’t Tell You

  
  Free Internet Marketing Information — Authority: 157
  Maybe you own your own business, or perhaps you’re a critical cog in the corporate machinery responsible for marketing your company, brand, product or service. If that describes you, here’s eighteen things you need to know about Web-marketing but were afraid to believe. 1. Time To Be Heard Your mother told you ...
  5 weeks ago

• implicit complicity

  
  eskimon — Authority: 119
  There’s something about this sign’s implicit complicity that establishes instant affinity. Very simple, but highly engaging. I think the image first appeared here , but I found it thanks to these subsequent reposts .
  6 weeks ago

• Are You A Hunter Or A Farmer?

  
  Free Internet Marketing Information — Authority: 157
  You want your customers, potential customers, distributors, professional contacts, staff, distributors, the media, and other third parties who might be advocates for you to know as much about your products and services and your business as they possibly can. And you want them to keep you fresh in their minds. EMail ...
  6 weeks ago

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