brand positioning

Welcome to the 'brand positioning' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand positioning'.

Latest blogosphere posts tagged “brand positioning”

• Marketing for microISVS

  
  Successful Software — Authority: 108
  Below are the video and slides of the “Marketing for microISVS – embracing the ‘dark side’?” talk I gave at ESWC 2009 in Berlin. This is a high-speed ramble through a vast subject. In the 45 minutes available I do my best to dispel some of the myths software developers have about marketing and discuss some ...
  5 days ago

• Personal Branding to Prevent Career Suicide

  
  Personal Branding Blog - Dan Schawbel — Authority: 596
  Two days ago I read an article on CNNMonday.com about how many people are afraid that taking a “survival job” to make ends meet now will destroy their career when the economy picks up again. That’s very understandable.  When you’re forced into a lower-level job than you were currently doing, or find ...
  6 days ago

• How to Use RSS to Strengthen Your Personal Brand

  
  Personal Branding Blog - Dan Schawbel — Authority: 596
  If you were asked point blank, “What current events happened in the past two weeks in your industry?” how would you respond? By the end of this post, you will turn that question into a serendipitous branding moment. Your answer will be timely, relevant, and put into context of the larger picture. With ...
  1 week ago

• Brand positioning 2.0

  
  A Human Voice — Authority: 399
  Nice blog post about brand positioning in the post-cluetrain world by Francois Gossieaux over at EmergenceMarketing. Led me to contribute a rather over-long comment about how we (MotiveQuest LLC) approach brand positioning questions for our clients today. In the old days we had a product with rational and ...
  2 weeks ago

• Brand positioning takes on a new meaning in a Hyper-Social world

  
  emergencemarketing.com — Authority: 412
  Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know what bucket to put your offering in, and if they can’t, they won’t know how to assign value to what you have to offer. Tivo ended up in that ...
  2 weeks ago

• DAY SEVEN: Brand Booster 21

  
  . — Authority: 127
  Todays session is about "Unique Selling Point/ Brand Positioning".
  2 weeks ago

• Brand Re-Launch for a Community Hospital

  
  Maine PR Maven — Authority: 108
  This week I attended one of my twice-yearly meetings with the Alliance of Marketing Communications Agencies. You can check out our new portal Web site at www.amcagroup.com.  This meeting was held in Phoenix, so I went from snowy weather in Maine to 90 degree heat in the Arizona desert. I love the diversity!One of the ...
  2 weeks ago

• Stop being relevant and start being interesting.

  
  B2B Marketing Blog — Authority: 125
  If you’re still trying to create marketing campaigns that are builton solid logic, sound value propositions and robust customertestimonials, then you are missing the point! The rules have changed. You have to be interesting first and then relevant! Beinginteresting starts conversations, content get shared ...
  3 weeks ago

• HTC’s New Advertising Campaign is all About “You”

  
  Technology Info — Authority: 158
  HTC Corporation has just strengthened its brand, by launching a new advertising campaign, focusing on the “You” concept. This is part of the Quietly Brilliant brand positioning and you have to know that it’s HTC ’s first global advertising campaign, including spots like the one below:This campaign will be ...
  4 weeks ago

• Brand Positioning Online in the age of Consumer Driven Media

  
  WATBlog.com - Web, Advertising and Technology Blog in India — Authority: 544
  I landed up on a blog post about advertising and communications , about how they are different from one another and their overall impact on brand positioning. In essence the post revolved around the idea that advertising is brand positioning and not communicating product details. My immediate reaction, whether right ...
  4 weeks ago

• HTC Announces the YOU Advertising Campaign

  
  Technology you can trust here... — Authority: 148
  http://www.htc.com/www/press.aspx?i…14924&lang=1033 “HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC’s new Quietly Brilliant brand positioning. As HTC’s first global advertising campaign, the YOU campaign is being rolled out across 20 ...
  4 weeks ago

Comments about brand positioning