brand stewardship

Welcome to the 'brand stewardship' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand stewardship'.

Latest blogosphere posts tagged “brand stewardship”

• Open Innovation Fuels Growth (But Can You Measure it)

  
  Digital Influence Mapping Project — Authority: 411
  Mindstorms Big Robot on Campus , the NetFlix Prize , The Electrolux Design Challenge - these are all classic high-profile examples of open innovation challenges or forums that invite "outsiders" in to innovate with companies. This is different than promoting an open-source marketplace like Linux or iPhone ...
  3 days ago

• Perpetual Beta: The Communications Pro of the Future - Part 4

  
  Digital Influence Mapping Project — Authority: 411
  "The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation ‘”trusted advisor.” "   The following is the fourth in a series on ...
  1 week ago

• Radical Listening: The Communications Pro of the Future - Part 2

  
  Digital Influence Mapping Project — Authority: 411
  "The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation ‘”trusted advisor.” "   The following is the second in a series on ...
  2 weeks ago

• The Communications Pro of the Future (2010 Edition) Part 1

  
  Digital Influence Mapping Project — Authority: 411
  The public relations discipline is changing. Social media and the complexity of our lives are conspiring to alter the job and its relevance to business. If PR evolves based upon these pressures, it will become one of the most important contributors to the health and growth of business. If we do not step up, PR may ...
  2 weeks ago

• Headlines from the 2009 Word of Mouth Marketing Association Summit Part 2

  
  Digital Influence Mapping Project — Authority: 411
  There were more sessions to go to than anyone could manage. Thats a nice problem to have. The fact that the presentations are already up in the WOMMA Member Center eases that pain a bit. I wanted to share the session highlights from the event for me. I was surprised. I knew the conference would be great yet I ...
  3 weeks ago

• Twitter Advertising May Cure Itself

  
  Digital Influence Mapping Project — Authority: 411
  Twitter advertising is not the devils work. I once thought it was. Now it seems more like an evolution towards an ad form that will serve both users and brands. I dont know what that ad form will be exactly but the paid tweet we see today is not it. During this evolution, twitter advertising will likely piss off a ...
  3 weeks ago

• Headlines from the 2009 Word of Mouth Marketing Association Summit Part 1

  
  Digital Influence Mapping Project — Authority: 411
  Record Attendance and so Many Brands Attendance: 480+ Marketing and Communications pros from major brands, agencies, technology/solution providers. We have moved past a group of evangelists into a active membership of experts with substantial experience. Intuit, Ford, Tropicana, Unilever, HP, McDonalds, Comcast, ...
  3 weeks ago

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