brand strategy

Welcome to the 'brand strategy' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand strategy'.

Latest blogosphere posts tagged “brand strategy”

• Detroit: Latest City to Sell Itself as Creative

  
  Brand Architect — Authority: 122
  Detroit is the latest city to try position itself as a home for creative people and their business.
  1 day ago

• There’s a Brand Opening in Hollywood – Who Can Fill Oprah’s Shoes

  
  Keysplash Creative — Authority: 110
  Calling all females in Hollywood! Oprah Winfrey announced she is leaving the Oprah Winfrey Show after 25 years as the face of afternoon television for women — a role that helped position her as one of the most powerful women in entertainment and the world. The official end to her run as the queen of daytime TV ...
  2 days ago

• Brand Marketing: Ignorance Is Bliss

  
  Fuel Your Branding — Authority: 113
  When I was growing up, my father always told me to focus not on “doing things right,” but on “ doing the right thing .”  This advice seemed to clash with the standard parental admonition to always do your best. It’s been drilled into us that “anything worth doing is worth doing right.” Did you read, for ...
  3 days ago

• Create a Magnetic Brand

  
  FuelNet Daily Tips — Authority: 125
  Smart businesses develop a special brand, a strong identity that stands for something meaningful in the eyes of their customers. But how do you create a magnetic brand that attracts loyal customers? In-depth interviews with customers can help, says brand-building expert BJ Bueno, founder of The Cult Branding Company ...
  3 days ago

• Corporate’s Caging of Social Media

  
  Brand Architect — Authority: 122
  Many corporates don’t understand social media as a business tool so they ban its use and explain their actions with phrases like “it is a passing fad”. Cartoonist Tom Fishburne highlights this in his latest cartoon.
  6 days ago

• Infamous brand quotes: Part III

  
  Brands Create Customers — Authority: 119
  Confession: I do it for the olives. But, you knew that all along. Herewith is Part III of my infamous brand quotes. As in Part I and Part II , my goal is to separate value-based brands from brands cast as illusions, or brands reduced to stylized sales stimulants. Today many brands are often their own worst ...
  1 week ago

• The Commoditization of Luxury

  
  Brand Architect — Authority: 122
  The New York-based Luxury Institute recently released its 2009 State of the Luxury Industry survey and had this to say about the increasing number of offerings labeling themselves as luxury (click through to see).
  1 week ago

• The Unfortunate Continuation of Silos

  
  Brand Architect — Authority: 122
  The debate about whether digital agencies are ready to lead advertising campaigns misses the point and perpetuates the mistake of treating digital as separate to brand strategy and creativity.
  1 week ago

• Social Media Leaders Build on Momentum

  
  Public Relations Rogue — Authority: 117
  I continue to be startled by the widening gap between companies breaking new ground in social media and others who continue to dither or resist any involvement. Recent campaigns by innovative companies like Best Buy and Coke brings this separation into even more  stark contrast. Best Buy has long been an innovator ...
  1 week ago

• Unwanted Skype add-on angers customers

  
  Brands Create Customers — Authority: 119
  A recent Skype update surprised many Firefox users by installing an unwanted add-on called the ‘Browser Highlighter.” Users report that the add-on slows computer performance and cannot be uninstalled using regular Firefox browser tools. Read user comments here . Some are irate, to put it mildly. The add-on does ...
  1 week ago

• Two brand strategies: Android vs. iPhone

  
  Brands Create Customers — Authority: 119
  RoughlyDrafted Magazine has an interesting overview of some major differences between Google’s brand strategy for Android and Apple’s brand strategy for the iPhone. These strategies play out in the world of customers, of course, but also in the world of carriers, who are the primary gatekeepers in the mobile ...
  1 week ago

• planning for the future (5): less talk, more action

  
  eskimon — Authority: 419
  We all know that actions speak louder than words. But many brands still focus the majority of their marketing spend on talking. It’s time to redress the balance. Rationale Advertising does a good job of telling people things. That’s fine if we want to raise a bit of awareness. However, advertising ...
  1 week ago

• no duh – consistency is key

  
  who do you think you are? — Authority: 92
  It’s planning season, the most wonderful time of the year, and my clients are doubtless sick of me harping again, again, and yet again on the “consistency is key” message.Confession:  I myself have been guilty of less-than-consistent marketing in 2009, as evidenced by this languishing blog.The good news:  ...
  1 week ago

• Palm Pre WebOS said to be “a fading brand”

  
  Brands Create Customers — Authority: 119
  That was quick. Palm Pre and its WebOS operating system were launched in June, 2009 as a direct competitor to the iPhone. Six months later, declining sales have cast a pall over the brand’s future. One analyst calls it “a fading brand.” From a research note by Northeast Securities analyst Ashok Kumar, via Om ...
  1 week ago

• Social Media or Advertising Campaigns?

  
  Diva Marketing (Blog) — Authority: 110
  Just Thoughts for a Friday the 13th afternoon ... Over the past few years Ive asked hundreds of people what they thought social media meant. Duncan Wardles, VP Global PR for Disney, response was typical of most. - " Creating dialog with consumers."       Spent the last 2 days at social media ...
  1 week ago

• Taking Hopenhagen to Copenhagen

  
  Brand Architect — Authority: 122
  Ogilvy Earth have done an excellent job creating the Hopenhagen campaign to create awareness about climate change and the importance of the UN Climate Change Conference in Copenhagen this December.
  1 week ago

• Risk assessment, first base on the way to industry foresight

  
  Future Savvy: Turning Foresight Into Value — Authority: 107
  I’m pleased to have been invited to be a regular contributor to the blog ‘ Risk Matters ,’ because, well, risk matters. It’s a key part of the reason why anyone or any group would look to the future… which of course also conditions how we look, what we look for, and what we find or miss. So this stimulates ...
  1 week ago

• planning for the future (4): blend the mix

  
  eskimon — Authority: 419
  As we saw earlier this week , brand communications have the opportunity to evolve from a promotional tool, into a new avenue to deliver brand benefits. However, this opportunity isn’t limited to communications; it can easily extend to the rest of the marketing mix too. Rationale When it comes to branding, ...
  1 week ago

• Social Networks Within Social Networks

  
  Brand Architect — Authority: 122
  Twitters lists is at the forefront of social networks within social networks.
  1 week ago

• Product Placement in China: A Branding Opportunity

  
  The Publicists Assistant — Authority: 146
  Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano teacher appears and recommends a new shampoo brand, insisting Chu needs silk protein to improve her hair’s condition. The camera then zooms in on the Slek shampoo logo and holds the image on screen ...
  1 week ago

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