Search / 9 posts tagged brand belief

There are a few brands that are turing back and using more and more appealing to heritage, maybe a reaction to the drive my grocery stores knocking brands and offering cheaper alternatives. Hovis have, to be fair, always used a heritage appeal but this latest ad (which is more of an "epic") tries

And so that is that. After the endless hype and acres of PR that it generated, what industry people had predicted was correct. The Dove “Real Beauty” campaign failed to shift product. Unilever have announced that they will be now be focusing on “product superiority” and have actually put the global task of generating a new campaign for the key Dove Bar to pitch.

Just when you thought he couldn't get any more loathsome, Russell Brand has been wasting police time. The gormless comedian rang an emergency response line on a fan's mobile just for a giggle. According to BBC Online, he said he had spotted a man who might be responsible for a series of assaults, while pretending to be a woman.

The best way to appeal to consumers is through emotional marketing. This method of marketing is about connecting your target market to your product or service at their most basic level – the emotional level. Emotion stimulates people’s minds up to 3000 times faster than non-emotional thought.

I have finally gotten around to catching up on all the Atlantics that have piled up in my absence in Berlin. One very compelling article is an anonymous essay written by “Professor X,” In the Basement of the Ivory Tower. I am still trying to sort out my thoughts on this — please excuse the disjointed nature of this post.

One great thing about owning a Social Media PR firm is that I get to do cool stuff. Another great thing is that I can bogart some of the stuff. Well, I am number-one box of the Life Changing Box, which you can see over on my Facebook Profile!

There is no greater marketing tool than passion - a belief in that what you are doing is right. It doesn't matter whether your approach is sales, publishing, or general brand building - passion like laughter is infectious. 4 Vote(s)

by JD Theis Creating a website is now a very easy task. Actually the number of visitors visiting the website everyday counts the most. The traffic of the website should be looked upon. Blogs on the website need to be informative to attract more visitors.

One of the most interesting things that Mark Tungate, author of the book "Fashion Brands: Branding Style from Armani to Zara" told me was that fashion brand owners are incredibly conservative when it comes to marketing. This thought seemed almost ridiculous! As surely these were the cutting edge, way out and freaky artists who set trends and change the way we look.