Search / 6 posts tagged brand color palette

Dear Readers, A Rose is a Rose, But it Ain't Pink. Color is a very important component of a brand. It can be a differentiator: Coke is red, Pepsi is blue. It can be a uniter: Green means healthy and or, well "green." Color can be natural (brown) or unnatural (blue raspberry).

When most people describe clothes, products or a sign they saw, they usually include the color of the item. Color boosts recognition and memory. According to research, color can boost brand recognition as well. Color also evokes emotion. If color does so many things, it’s better to use more of it, right? Not when you’re branding.

The tenth and final part of the Brandcurve Color Theory Primer provides a list of online resources where you can learn more about color. Color Marketing Group: the premier international association for color design professionals. CMG’s mission is to forecast color information and trends for professionals who design and market color.

The ninth part of the Brandcurve Color Theory Primer discusses the ways that research shows how color can directly influence profits.  Consider these findings published by the Color Marketing Group in their The Profit of Color report: Color increases brand recognition by up to 80% Color improves

The eighth part of the Brandcurve Color Theory Primer is another re-cap of a topic I’ve written about on Brandcurve before - color preferences. Understanding what color preferences say about the people who like specific colors can help you choose colors for your brand palette that will appeal to your target audience.

The second part of the Brandcurve Color Theory Primer will discuss color harmony and context. In part one, I talked about the color wheel, which provided a basic understanding of primary, secondary and tertiary colors. In part two, I’ll discuss how those colors can be used together to create “harmonious” designs and visuals.