brand marketing

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Welcome to the 'brand marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand marketing'.

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Latest blogosphere posts tagged “brand marketing”

  • Hip Hop Divas: Glittery and Glamourous Pop Rappers


    Old School Scholar Hip Hop Culture and MusicAuthority Authority: 123
    It is odd how in the Hip Hop culture the last elemental pillar to show up on the scene was the first to sell out. Yes, I am talking about the rapping component. Why is it that rappers sell out more than anyone else, and what are the characteristics and motivations of those who seek the media hype for themselves the ...
    7 hours ago
  • You can’t move a brand without moving people…


    spatially relevantAuthority Authority: 421
    212 slides on positioning your brand, sorta.  More about Innovation and Brands and how the channels of communication may just be the innovation. Great break down on brands by Johan Ronnestam , I’ve never thought of my name as a google keyword though. Innovative Brand Communication View more documents from ...
    15 hours ago
  • 4 Composite Functions of Social Media


    The Relationship Economy......Authority Authority: 132
    I’ve been thinking about the “ functions ” of social media. The concept of a function is a mathematical term which expresses the intuitive idea that one quantity (the argument of the function, also known as the input) completely determines another quantity (the value, or output). There are many ways to ...
    16 hours ago
  • There Is a Deeper Web


    The Relationship Economy......Authority Authority: 132
    Conversational Currency Blog continues to present  components of the Next Economic Paradigm as we spot the integrations.  We believe that one of these features is the Deep Web, estimated to be 500 times bigger than the surface web or “Google-verse”. One way to get an idea of how the deep web is hidden from ...
    2 days ago
  • Scaling A Massive Learning Curve?


    The Relationship Economy......Authority Authority: 132
    This entry is part 6 of 6 in the series How Social Is Your Media Learning about how to use social media depends on the reference point and knowledge the learning is grounded in.  Today the market seems consumed in following what others are doing and creating “benchmarks” of what is or isn’t working for ...
    2 days ago
  • Do You Sell Social Media Snake Oil?


    The Relationship Economy......Authority Authority: 132
    Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil “As millions of people flock to these online services to chat, ...
    3 days ago
  • Follow The White Rabbit To A Whole New Wonderland As SyFy Kicks Off Marketing Campaign Behind 4-Hour Movie Event Alice!


    Best Celebrity ScoopAuthority Authority: 149
    On Friday, December 4, if you’re riding the New York City subways, buses or commuter rail lines — or near historic landmarks such as the Empire State Building — you just might meet a White Rabbit in business attire. Please don’t panic. You haven’t fallen down the rabbit hole! Instead, you have entered ...
    4 days ago
  • Looking at The Wrong Numbers?


    The Relationship Economy......Authority Authority: 132
    This entry is part 13 of 13 in the series Social Media Directions People and business are influenced by numbers. For the years 2008 – 2009 the overall numbers haven’t been very encouraging. Entire industries have been disrupted, the global economy is in transition and everyone and all media is discussing the ...
    4 days ago
  • John Byrne Aims To Change Media!


    The Relationship Economy......Authority Authority: 132
    This entry is part 1 of 1 in the series social strategy The old line media is struggling with all things digital. Free content surrounds them, declines in advertising revenue and amateur journalist stealing readers from the professional journalist employed by the big media. Debates about free vs. paid content ...
    4 days ago
  • Is Web 2.0 killing travel brands?


    Jeremy Head's travelblather - a blog about online travelAuthority Authority: 92
    Ive been doing quite a lot of research around social media in the last few weeks - in particular because I was presenting at WTM. If youre interested, my presentation Social Media for Travel Marketers: Unpicking the 2.0 hype is...
    5 days ago
  • The 7 Great Lies Of Network Marketing


    JonClaytonBizBlogAuthority Authority: 135
    In just a few seconds you can be reading one of the most talked about and downloaded network marketing PDF’s in history – free of charge! I’m talking about Ann Sieg’s legendary 35-page report “The 7 Great Lies of Network Marketing.” It is widely considered one of the best reports on network marketing ...
    5 days ago
  • How Do You Find New Business?


    The Relationship Economy......Authority Authority: 132
    A recent poll on Linkedin ask “ What Are Your Current Business Challenges? “. Over 900 people responded and the top challenge was listed as “ finding new business “.  So this begs another question “ How do you find new business?” Business Development Methods Have Changed Business development really ...
    5 days ago
  • The Social Media Stampede of 2010?


    The Relationship Economy......Authority Authority: 132
    This entry is part 12 of 12 in the series Social Media Directions It is happening. Everywhere you turn, online and off-line, everyone is discussing or publishing stories about social media. The level of attention is akin to a loud noise created by a stampede. You can hear it in the distance but you can’t tell ...
    5 days ago
  • Bridge To The “Mind of The Market”


    The Relationship Economy......Authority Authority: 132
    This entry is part 11 of 11 in the series Social Media Directions Sometimes we wonder why people don’t understand what we are saying. Lots of time people wonder what are we saying. In these instances their is a gap in understanding who is communicating what and why to whom. Understanding comes from knowledge. ...
    6 days ago
  • 5 Most Listend to Podcasts in 2009


    Keysplash CreativeAuthority Authority: 107
    Anna Farmery of The Engaging Brand blog and podcast published a list of the 5 most listened to podcasts that she hosted in 2009, and I’m happy to announce that one of the podcasts that I particpated in with Anna ranked at the top of the list. In this particular podcast, I spoke with Anna about my book, Kick-ass ...
    1 week ago
  • The Social Media Polls Say……


    The Relationship Economy......Authority Authority: 132
    Traditional media attempts to control messages so they can influence an audience to believe their bias. We see it in politics, marketing, research and even in conversations. One way the “media” controls the message is by hand-selecting which polls get reported. Polls are used to determine the sentiment of a the ...
    1 week ago
  • Around the Net In Brand Marketing: Two Publications Pick The Best Branded Apps


    The NMS BlogAuthority Authority: 149
    Source:Around the Net In Brand Marketing: Two Publications Pick The Best Branded Apps More about More about The NMS Blog s content. The NMS Blog s content. Click here ! Click here ! Around the Net In Brand Marketing: Two Publications Pick The Best Branded Apps
    1 week ago
  • Luxury: Van Cleef & Arpels Awarded Grand Prix du Luxe for iPhone App


    The Luxe ChroniclesAuthority Authority: 126
    This past October, I was interviewed about the growing number of luxury brands joining the iPhone app bandwagon. In that context, I identified two iPhone apps which to my mind stood out as examples of how luxury brands can harness the power of social media and mobile technology for the benefit of their brands image ...
    1 week ago
  • 4 Days – 68 Emails – The Rush is On


    The Email WarsAuthority Authority: 457
    Well to start out I expected more than 100 plus emails to hit my inbox over the long holiday weekend. Now I was not disapointed that the final tally was only 68 emails. What did surprise me was some of the brands that got into the Thanksgiving/Black Friday holiday rush that I would not have expected. Typically I would ...
    1 week ago
  • Drinking The Social Media Kool-Aid?


    The Relationship Economy......Authority Authority: 132
    This entry is part 10 of 10 in the series Social Media Directions This post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular bloggers and communities are creating a “ cult like ” following of readers who buy into published perspectives. People follow ...
    1 week ago

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