brand positioning

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Welcome to the 'brand positioning' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand positioning'.

Look up Offsite Link "brand", Offsite Link "positioning" at The Free Dictionary

Latest blogosphere posts tagged “brand positioning”

  • Brand positioning 2.0


    A Human Voice — Authority Authority: 400
    Nice blog post about brand positioning in the post-cluetrain world by Francois Gossieaux over at EmergenceMarketing. Led me to contribute a rather over-long comment about how we (MotiveQuest LLC) approach brand positioning questions for our clients today. In the old days we had a product with rational and ...
    5 days ago

  • Brand positioning takes on a new meaning in a Hyper-Social world


    emergencemarketing.com — Authority Authority: 490
    Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know what bucket to put your offering in, and if they can’t, they won’t know how to assign value to what you have to offer. Tivo ended up in that ...
    5 days ago

  • DAY SEVEN: Brand Booster 21


    . — Authority Authority: 121
    Todays session is about "Unique Selling Point/ Brand Positioning".
    1 week ago

  • Brand Re-Launch for a Community Hospital


    Maine PR Maven — Authority Authority: 106
    This week I attended one of my twice-yearly meetings with the Alliance of Marketing Communications Agencies. You can check out our new portal Web site at www.amcagroup.com.  This meeting was held in Phoenix, so I went from snowy weather in Maine to 90 degree heat in the Arizona desert. I love the diversity!One of the ...
    1 week ago

  • Stop being relevant and start being interesting.


    B2B Marketing Blog — Authority Authority: 120
    If you’re still trying to create marketing campaigns that are builton solid logic, sound value propositions and robust customertestimonials, then you are missing the point! The rules have changed. You have to be interesting first and then relevant! Beinginteresting starts conversations, content get shared ...
    1 week ago

  • HTC’s New Advertising Campaign is all About “You”


    Technology Info — Authority Authority: 158
    HTC Corporation has just strengthened its brand, by launching a new advertising campaign, focusing on the “You” concept. This is part of the Quietly Brilliant brand positioning and you have to know that it’s HTC ’s first global advertising campaign, including spots like the one below:This campaign will be ...
    2 weeks ago

  • Brand Positioning Online in the age of Consumer Driven Media


    WATBlog.com - Web, Advertising and Technology Blog in India — Authority Authority: 567
    I landed up on a blog post about advertising and communications , about how they are different from one another and their overall impact on brand positioning. In essence the post revolved around the idea that advertising is brand positioning and not communicating product details. My immediate reaction, whether right ...
    2 weeks ago

  • HTC Announces the YOU Advertising Campaign


    Technology you can trust here... — Authority Authority: 154
    http://www.htc.com/www/press.aspx?i…14924&lang=1033 “HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC’s new Quietly Brilliant brand positioning. As HTC’s first global advertising campaign, the YOU campaign is being rolled out across 20 ...
    2 weeks ago

  • Telkom Indonesia / Talk to the Hand


    71 | aristas del diseo | design edges — Authority Authority: 130
    (Third telecommunication post in seven days!). PT Telekomunikasi Indonesia, or Telkom for short, is the largest phone service provider in Indonesia with about 15 million land line customers and another 50 million cell phone users. Part of that success is that the majority government-owned corporation had a monopoly on ...
    3 weeks ago

  • How to Create a Brand Positioning for a Small Business


    Plugin.com — Authority Authority: 123
    Any business, big or small, can benefit from considering their brand positioning in the marketplace. While big corporations spend millions of dollars promoting their brands, few small businesses and startup companies take the time to rigorously determine their brand positioning.…
    4 weeks ago

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