brand strategy
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Welcome to the 'brand strategy' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand strategy'.
Latest blogosphere posts tagged “brand strategy”
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The Value of Reputation
Conversation Agent —
Authority: 571
A few days ago, I published the chart you see in this post on Twitter to highlight how one of my favorite brands, Nutella , has the best global reputation across the board. The Reputation Institute , which was introduced to me by my friend Richard Binhammer over a year ago, pulls together seven dimensions to ...8 hours ago -
Creative design in business.
Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing —
Authority: 167
by IDEPA and Art School in Oviedo, Spain. … “Brand identity” “graphic design” adversiting “foreign trade” branding naming network “Sensory Branding” “Brand image” Claim Communication brand consulting design “Brand strategy” “Design studios” “Graphic design” “Campaign Strategies” ...2 days ago -
What We Hope For
Sazbean —
Authority: 133
As businesses, our goal is to provide something of value to our customers in return for payment (usually in cash). We’re very thankful and appreciative of our customers for purchasing from us – because we get to keep providing products and services. We take our income and in turn spend it on products and ...4 days ago -
ahead of the game
eskimon —
Authority: 121
The ‘life’s a game’ concept is nothing new, but it seems to be particularly resonant at the moment. Russell describes what I’m feeling beautifully in this great excerpt from his epic playful post*: “Just like when I walk through the crowds on Oxford Street a tiny part of me is pretending I’m an ...4 days ago -
wow: marketing messages from vladimir ponorovsky’s paradou tantrum
who do you think you are? —
Authority: 100
And here I thought Friday would be just another day. Instead, it brought news of Vladimir Ponorovsky’s crazed e-mail tirade to employees of Paradou, his chichi Provençal restaurant in the Meatpacking District of Manhattan (warning: not for the faint-of-heart or the can’t-stomach-profanity crowd). In a word: ...5 days ago -
Branding from the Inside Out
FuelNet Daily Tips —
Authority: 419
Many companies understand the importance of building customer loyalty for a brand. They make extraordinary efforts to show their customers a meaningful and synchronized series of communications. Some go even further by creating truly consistent experiences for building the brand . These companies define and segment ...6 days ago -
Detroit: Latest City to Sell Itself as Creative
Brand Architect —
Authority: 118
Detroit is the latest city to try position itself as a home for creative people and their business.1 week ago -
There’s a Brand Opening in Hollywood – Who Can Fill Oprah’s Shoes
Keysplash Creative —
Authority: 110
Calling all females in Hollywood! Oprah Winfrey announced she is leaving the Oprah Winfrey Show after 25 years as the face of afternoon television for women — a role that helped position her as one of the most powerful women in entertainment and the world. The official end to her run as the queen of daytime TV ...1 week ago -
Brand Marketing: Ignorance Is Bliss
Fuel Your Branding —
Authority: 112
When I was growing up, my father always told me to focus not on “doing things right,” but on “ doing the right thing .” This advice seemed to clash with the standard parental admonition to always do your best. It’s been drilled into us that “anything worth doing is worth doing right.” Did you read, for ...1 week ago -
Create a Magnetic Brand
FuelNet Daily Tips —
Authority: 419
Smart businesses develop a special brand, a strong identity that stands for something meaningful in the eyes of their customers. But how do you create a magnetic brand that attracts loyal customers? In-depth interviews with customers can help, says brand-building expert BJ Bueno, founder of The Cult Branding Company ...1 week ago -
Corporate’s Caging of Social Media
Brand Architect —
Authority: 118
Many corporates don’t understand social media as a business tool so they ban its use and explain their actions with phrases like “it is a passing fad”. Cartoonist Tom Fishburne highlights this in his latest cartoon.1 week ago -
Infamous brand quotes: Part III
Brands Create Customers —
Authority: 118
Confession: I do it for the olives. But, you knew that all along. Herewith is Part III of my infamous brand quotes. As in Part I and Part II , my goal is to separate value-based brands from brands cast as illusions, or brands reduced to stylized sales stimulants. Today many brands are often their own worst ...2 weeks ago -
The Commoditization of Luxury
Brand Architect —
Authority: 118
The New York-based Luxury Institute recently released its 2009 State of the Luxury Industry survey and had this to say about the increasing number of offerings labeling themselves as luxury (click through to see).2 weeks ago -
The Unfortunate Continuation of Silos
Brand Architect —
Authority: 118
The debate about whether digital agencies are ready to lead advertising campaigns misses the point and perpetuates the mistake of treating digital as separate to brand strategy and creativity.2 weeks ago -
Social Media Leaders Build on Momentum
Public Relations Rogue —
Authority: 114
I continue to be startled by the widening gap between companies breaking new ground in social media and others who continue to dither or resist any involvement. Recent campaigns by innovative companies like Best Buy and Coke brings this separation into even more stark contrast. Best Buy has long been an innovator ...2 weeks ago -
Unwanted Skype add-on angers customers
Brands Create Customers —
Authority: 118
A recent Skype update surprised many Firefox users by installing an unwanted add-on called the ‘Browser Highlighter.” Users report that the add-on slows computer performance and cannot be uninstalled using regular Firefox browser tools. Read user comments here . Some are irate, to put it mildly. The add-on does ...2 weeks ago -
Two brand strategies: Android vs. iPhone
Brands Create Customers —
Authority: 118
RoughlyDrafted Magazine has an interesting overview of some major differences between Google’s brand strategy for Android and Apple’s brand strategy for the iPhone. These strategies play out in the world of customers, of course, but also in the world of carriers, who are the primary gatekeepers in the mobile ...2 weeks ago -
planning for the future (5): less talk, more action
eskimon —
Authority: 121
We all know that actions speak louder than words. But many brands still focus the majority of their marketing spend on talking. It’s time to redress the balance. Rationale Advertising does a good job of telling people things. That’s fine if we want to raise a bit of awareness. However, advertising ...2 weeks ago -
no duh – consistency is key
who do you think you are? —
Authority: 100
It’s planning season, the most wonderful time of the year, and my clients are doubtless sick of me harping again, again, and yet again on the “consistency is key” message.Confession: I myself have been guilty of less-than-consistent marketing in 2009, as evidenced by this languishing blog.The good news: ...2 weeks ago -
Palm Pre WebOS said to be “a fading brand”
Brands Create Customers —
Authority: 118
That was quick. Palm Pre and its WebOS operating system were launched in June, 2009 as a direct competitor to the iPhone. Six months later, declining sales have cast a pall over the brand’s future. One analyst calls it “a fading brand.” From a research note by Northeast Securities analyst Ashok Kumar, via Om ...2 weeks ago
