brand equity

Welcome to the 'brand equity' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand equity'.

Are you an expert about 'brand equity'? Do you want to be the Technorati authority on 'brand equity'? You can write a description that will appear right here: Join Blogcritics!

Original Technorati articles tagged “brand equity”

• in Advertising
  Airline Brands: Piloting A Failing Business Model and Brand Experience
  Airline Brands's Extra Fees Are Running On Fumes...
  by crosscutting / on Aug 24, 2010

Latest blogosphere posts tagged “brand equity”

 

• Paper Mate Launches 'Most Stolen Pen'

  
  Paternal Prose — Authority: 146
  The Paper Mate division of Newell Rubbermaid is launching a global campaign for a new line of InkJoy pens as game changers in the mass-market pen category. like rollerball-style instruments, InkJoy pens are designed to offer a butter-like writing experience compared to the cold-liverwurst experience of writing with ...
  5 days ago

• Ataris Recognizable Brand Name May Be Its Biggest Advantage For Mobile Gaming

  
  Name Wire: The Product Naming Blog — Authority: 103
  Despite exaggerated rumors of the famous video game brands death, we may see a possible comeback from the Atari brand name . Most bloggers are happy to see the retro brand return . Brand awareness among younger people may have diminished but I tend to think that there are enough consumers who remember the ...
  1 week ago

• Measuring Brand Equity For B2B Brands

  
  Branding Strategy Insider — Authority: 104
  We regularly  answer  marketing questions here on Branding Strategy Insider. Todays question comes from Marc, a Senior Market Research Anlayst in Chicago, Illinois. He asks…  "Brad, I read your post on measuring brand equity . How does this apply for B2B brands?" Thanks for your question, Marc. The same ...
  1 week ago

• The future of brands: 7 takes from Jim Stengel

  
  Upheavals: Mark Di Somma's blog — Authority: 94
  Recently, Jim Stengel, the former global marketing officer at P&G, opened up on his blog on what he perceives as the future of marketing. I very much liked what he had to say. My takes and comments. 1. Brands are becoming more important not just as identifiers in crowded markets but also as valuation ...
  2 weeks ago

• Netvibes Insights: Kraft Foods

  
  Tips for your startpage, best widgets & latest news about Netvibes — Authority: 391
  Every month with Netvibes Insights we take a look at what’s really on with today’s top brands: a free live breakdown analysis to showcase our Netvibes Premium powerful analytics tools . This month, we’ll put Kraft Foods , the American confectionery, food and beverage conglomerate, under the microscope. ...
  2 weeks ago

• Breakthrough Nonprofit Branding: Spotlight on Principle Seven

  
  goodpurpose — Authority: 100
  Kristian Darigan Merenda shares insights from Principle Seven of Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results , which she co-authored with Carol Cone, Jocelyne Daw and Anne Erhard and which was published in November 2010. Breakthrough Nonprofit Branding is about the power a ...
  2 weeks ago

• Case Study on Café Coffee Day

  
  Your Case Study Search Engine — Authority: 120
  Café Coffee Day was founded in 1996. Café Coffee Day is one of the India’s largest coffee beans trading Company. It is popularly known as Coffee Day.Cafe Coffee Day (CCD) has an established brand image in India and ranks No 2 in the Brand Equity’s Most Trusted Brands...For more detail click here ...
  2 weeks ago

Comments about brand equity