brand identity

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Original Technorati articles tagged “brand identity”

• in Technorati Women
  Katie Couric on Fact-First Journalism and Digital Identity
  Katie Couric on the importance of fact-first journalism and how we must proactively shape our digital identities
  by briansolis / on Dec 8, 2010

Latest blogosphere posts tagged “brand identity”

 

• CAPITEC BANK PLANS TO EXPAND & LAUNCH CREDIT CARD

  
  THOM - The House of Marketing — Authority: 102
  In anticipation of growth from a diverse range of clients, by 2015 Capitec plans to open 200 branches, particularly in higher-income suburbs. The bank is working on a pilot study in a bid to introduce a credit card next year and will spend close to R200m on branch expansion over the next three years. The credit card ...
  2 days ago

• Creative Biotechnology Logo Designs!

  
  Logo Design | Logobench Blog — Authority: 107
  Undoubtedly, the industry of biotechnology, perhaps, has a big name around the world, but unluckily this industry is the one which has a little public support. Only few people understand the importance of biotechnology industry because they get their needed medicines and their most preferred products which come ...
  2 days ago

• Courageous Decisions

  
  Matchblog — Authority: 107
  One of the most important roles of a leader is to make courageous decisions. Recently I was in a meeting with an executive team that was working hard to make a very important decision about possible revolutionary changes to their brand.  The outcome of the decision would have quite an impact on all of the ...
  3 days ago

• Identify Yourself: Steve Temple

  
  Wonderful Machine Photography Blog — Authority: 413
  By Peter Clark Last fall, then Denver-based photographer Steve Temple came to me looking for feedback on his website and promotional materials. Steve was about to move out west—to Portland, Oregon—and wanted a solid new look for his business. After reviewing his work, I recommended he join Wonderful Machine to ...
  1 week ago

• WIMPY: REACHING THE CONSUMER

  
  THOM - The House of Marketing — Authority: 102
  A week after news on the Wimpy, “Braille campaign”. Wimpy has done it again, this morning between 07:00 am – 08:00 am, all sit-down customers in Wimpy were given a FREE breakfast. This breakfast drive is a first for Wimpy and the industry. Customers were served the famous, Streaky Bacon Breakfast, which will be ...
  1 week ago

• UPDATE on social media and pr for 18 January 2012

  
  Karens Public Relations Blog — Authority: 409
  My friend Monica is in europe is recieving a fabulous reaction to our paper : "I have to say that the poster design was all the rage last night at the Works in Progress session. A lot of people pointed out how good ... and how different it was!" (I was second author). Congratulations Monica! Here is what I am ...
  1 week ago

• The Naming of Mac

  
  Matchblog — Authority: 107
  Great brand names, while likable, also fit a number of important criteria in order to be great. Last week I wrote about the origin of the naming of Microsofts Xbox .  Today Ill look at the origin of the name of the Mac computer.   Jef Raskin , an Apple employee, wanted to name the computer after his favorite ...
  1 week ago

• Supporting Your Investments

  
  Experiences in brand identity, marketing and media — Authority: 85
  I recently had a meeting with a private foundation in which we discussed the idea of an agency-vendor pool of resources, designed specifically to support the communications of their grantees. They realized that they were making important investments in those research and charitable ventures, but that in most cases, ...
  1 week ago

• 3 Ways to Manage your Online Reputation

  
  Joe Gullo | Journalist — Authority: 105
  The Internet is able to connect us with billions of people worldwide. What you say and do online can hurt your personal or company’s online brand identity. Our identities are important to us in the offline world. We tell a story about ourselves by the clothing we wear, the media we consume, and the beverages we ...
  1 week ago

• Accuracy creates credibility

  
  The Brand Difference Makers blog — Authority: 95
  An agency’s dedication to accuracy should be just as important as its dedication to stunning design. At least, that’s a firm belief here at HP, and I am strong advocate for it, especially since I come from a newspaper background. Here’s a story to illustrate my point. A fellow photo journalist once told me ...
  1 week ago

• Time for Brands to Invest in Defensible Design

  
  POPSOP.COM. Brand news. Brand design. Package design. Branding agencies. Brand experts — Authority: 532
  The article is written by John Mathers, Managing Director of Holmes & Marchant Louboutin v YSL; Cadbury v Nestle; and Reckitt Benckiser v Boots’ own label. It’s usual for these brands to lock horns on the shop floor, less so in the court room. Yet that’s exactly what’s been happening over recent months, ...
  1 week ago

• DC Comics is Now a Sticker Company … or Something

  
  The Sly Oyster | culture, entertainment, liberal arts, shenanigans — Authority: 495
  Here’s the evolution of DC Comics’ logo , with the current logo (lower right corner) designed by Josh Beatman of Brainchild Studio in 2005. The most recent two logos are pretty good. There’s a strong brand identity to them that suggests a certain playful sense of adventure. Now, according to Bleeding ...
  1 week ago

• THE Design Color of the Year for 2012

  
  Elaine Fogel - Totally Uncorked on Marketing — Authority: 104
  Buffer Every year, during Fashion Week in the fall, the Pantone Matching System (PMS) unveils its "Color of the Year" for the following calendar year. In 2012, that color is TANGERINE TANGO. “Tangerine Tango is an orange with a lot of depth to it,” said Pantone Color Institute executive director Leatrice ...
  1 week ago

• How Much Should You Invest on Logo Design?

  
  Ray Vellest — Authority: 107
  Are you considering to start a business and not sure on how much to invest on logo design? Have you got a few quotes and the range of price is confusing This article will help you understand how much is good enough. While I hope to make you understand the best budget is the one that allows you to hire a professional ...
  1 week ago

• Want to Win Voters, Members or Media? Think Soda, Beer, French Fries

  
  Alliance Interactive Blog — Authority: 100
  blog image:  Posted by:  Christian Moritz The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one sellers good or service as ...
  2 weeks ago

• Job Security: Do You Have it?

  
  Wild Pitch Marketing - Get the Wild Tips of the Perfect Marketing Team On the Web — Authority: 89
  Are you of the belief that job security is a thing of the past? I believe that it is, and if you don’t agree think about what is happening with the economy. Unemployment is higher than ever, and as companies continue to cut their budgets, they will continue to cut people loose from their jobs. So, if you can see ...
  2 weeks ago

• Blinding Flash of the Obvious

  
  Matchblog — Authority: 107
  When trying to find the right name for a brand, the best choice could be right in front of you. In 1998 four engineers from Microsoft ‘s “DirectX” team took apart some Dell laptops to build a prototype Windows-based video game console.  During development, the original “DirectX box” name was ...
  2 weeks ago

• Retailers await a revival in sentiment

  
  Giftex Blog - Blog on Corporate Gifting & B2B Gifting — Authority: 115
  After Zara, a well-known Spanish high street fashion retailer, launched its new store in south-central Mumbai’s top-end Palladium mall,it wore an empty with not many buyers around, mostly window-shoppers of them. Just a day later, hordes of eager customers were seen queuing up outside it, to make the most of an ...
  2 weeks ago

• Amazingly Identical Logos – Copy or Coincidence?

  
  Logo Design | Logobench Blog — Authority: 107
  Usually, we see distinct and original logo designs of famous companies, because they appear good on the webpage, also the logo designers are now being inspired from such logos and try to copy their designs. When they are designing a logo for a client they don’t realize that they are copying a design of another ...
  2 weeks ago

• Brand Identity : State Farm

  
  Your Case Study Search Engine — Authority: 120
  State Farm® is the leading insurer of cars and homes in the United States, protecting about one out of every five insured cars and one out of every five homes. State Farm Life Insurance Company is ranked fifth in paid-for volume for ordinary life insurance among all U.S. companies. State Farm also offers customers a ...
  2 weeks ago

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