brand loyalty

Welcome to the 'brand-loyalty' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brand-loyalty'.

Latest blogosphere posts tagged “brand-loyalty”

• “How To….” Audit your brand

  
  brainmates - product management people — Authority: 107
  Nadine Slama is currently studying her AGSM MBA at the Australian School of Business. She recently took the “Integrated Marketing Communication” course and has written a guest blog post related to an assignment undertaken. This assignment was to conduct a brand audit of Penfolds, an Australian wine producer. ...
  10 hours ago

• Harley’s Expectancy Disconfirmation Theory

  
  Northwest Harley Blog — Authority: 120
  Many of us have experienced EDT and not known it! Mix that with better, cheaper, faster… a common corporate mantra these days, and you have a catchphrase that leaves out a significant element.  Better, cheaper and faster for whom?  Long term business success means the “whom” must ultimately be your ...
  1 week ago

• Toyota has a customer service problem

  
  AmazingServiceGuy.com — Authority: 131
  A lot of people think Toyota has a quality problem these days. But I would say their biggest problem is a customer service one. Let’s look at the basics. Customer service is all about giving customers the right experience. Do this and they’ll remain loyal. Fail at this and they’ll leave you faster than you can ...
  1 week ago

• Parsing the polls: Just how strong is Labor’s lead, really?

  
  Larvatus Prodeo — Authority: 586
  I’ve been wondering myself, recently, about the significance of Labor’s unbroken lead in the polls, which if memory serves, has persisted for over three years now. There’s little doubt that it’s Rudd’s election to lose, but, conversely, big Labor victories in both seat and vote terms have been rare at ...
  1 week ago

• The ‘Ol 48

  
  Northwest Harley Blog — Authority: 120
  Harley tells us it’s the real deal — and it’s coming soon. Using nearly every marketing adjective possible in the dictionary  — raw, slammed, bulldog-stance, classic, radical, straight-on style, bad attitude, distinctive, authentic, broken-in, blacked out, aura of rebellion, custom cool styling and ...
  2 weeks ago

• Are Social Media Marketers Learning?

  
  The Relationship Economy...... — Authority: 129
  The world of marketing is learning that old models, old mindsets and the intents of marketing are changing. As the world adopts “social stuff” marketing is taking on a new model and the intent of the buyers is changing. EMarketer reports in an article titled : What Working For Social Media marketers : ...
  2 weeks ago

• Too Big To Fail

  
  Northwest Harley Blog — Authority: 120
  Harley-Davidson reported its first quarterly loss since 1993! No surprise given home foreclosures, unemployment fear, stalled economy and ice-cold demand for high-end, premium priced motorcycles. For Q4’09, H-D reported revenue of $764.5M and a loss of $147.2M .  Affecting Q4’09 results was the previously ...
  2 weeks ago

• The Changing Landscape

  
  Northwest Harley Blog — Authority: 120
  Out Of Busines Harley-Davidson has undergone a grueling restructuring over the last year to better compete amid less demand. The economy and housing bubble depleted consumers’ wealth and left a lot of folks unwilling to spend on Harley’s high-end bikes.  I anticipate that Harley will remain at least three ...
  2 weeks ago

• 2010 Packaging Trends #9 Oh Where Oh Where Has My Packaging Gone?

  
  Packaging News You Can Use — Authority: 116
  Consumers are confused by all the changes happening in their favorite brands. Once brand equity is established its important to keep continuity within the brand. Several ways to alienate the consumer is a complete rebrand where they simply don’t make the connection with the changes in the package. Rebranding: ...
  2 weeks ago

• Its hard to remember, harder to forget

  
  Buyer Behaviour — Authority: 132
  Work at work, and at home is beginning to overwhelm, especially since Alphy isnt well and in bed. The one thing I am guarding against is losing my temper with Jaden as he continues being his naughty self. Dont get me wrong, he isnt the destructive kind at all, yet work pressures sure can get to me. The other day, a ...
  2 weeks ago

• Affording a Vacation or Cruise – Use Grocery Coupons to Pay for it

  
  Coupons Source — Authority: 448
  
  3 weeks ago

• Don’t want to clip coupons anymore? No Problem

  
  Coupons Source — Authority: 448
   Powered by Max Banner Ads Coupons have become big business in United States and Abroad, making up an almost 700 billion dollar a year industry, and over the last decade there have been some interesting changes in how we get our coupons. In 1908 C.W. post created the first coupon to promote a box of cereal, [...]
  3 weeks ago

• Whats not ordinary is what gets you talking

  
  Buyer Behaviour — Authority: 132
  The weekend saw me take an official trip to Lucknow. Returned late last night. The flight into Lucknow was a pleasant but a long one. The trip started from Bangalore, on to Calcutta, then to Patna and finally to Lucknow. Whew! Now I must say Indigo does a great job with its flights. Decent flying and smart service ...
  3 weeks ago

• Touchpoints are powerful drivers of brand experiences and storytelling.

  
  Touchpoint Insights — Authority: 100
  To understand the kinds of stories that are being told about your brand, start by examining the experiences your customers have each time they come into contact with you. What is it like to do business with you? How do the touchpoints your customers encounter make them feel? One bank we worked with was astounded ...
  3 weeks ago

• Best Marlboro Cigarettes For You – Marlboro Coupons

  
  Coupons Source — Authority: 448
   Powered by Max Banner Ads When you are talking about Marlboro cigarettes, you may find that there are imitations of this good brand or knockoffs that may come from other countries. No matter what brand you smoke you are devoted to it. Marlboro cigarettes have been a part of popular culture for at least 20 years ...
  3 weeks ago

• Have it your way: Using retail customization to drive brand engagement.

  
  Hitch: Connecting Marketing Innovators — Authority: 117
  One of the most interesting marketing developments of this past decade has been watching Chris Anderson’s 2004 concept of t he Long Tail play out across retail– specifically companies inviting fans to customize products. Recently the Wall Street Journal ran a story about Keds shoe company inviting ...
  3 weeks ago

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