brand management

Brand management simply put, is the deliberate marketing and control of perception of a specific product or brand.

Brand management will often start with the managing and marketing of the company itself, to gain the perception of quality and good reputation in order to lead to the marketing of the specific product or brand.

The amount of quality associated with a specific brand is often perceived by the consumer based on things such as company reputation, amount of sales, and price point.

Every level of brand management is vital for marketing the product or brand, right down to the people at the customer service level of the company.

You'll find bloggers talking about brand management at sites like Brand Management World and Crossing Marketing And IT.

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Original Technorati articles tagged “brand management”

• in Advertising
  Brands Use Facebook Timeline to Tell Their Story
  Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.
  by jhaughwout / on Mar 12, 2012
• in Business
  It Comes in 3's
  Yet Another Brand Tragedy
  by davidkwaltz / on Oct 14, 2011
• in Business
  Pan Am: The Iconic Brand
  A Lesson From an Iconic Brand
  by davidkwaltz / on Oct 11, 2011

Latest blogosphere posts tagged “brand management”

 

• Show 435 - Best Practice for Online Collaboration

  
  The Engaging Brand — Authority: 137
  The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but before we start...The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Jeannie ...
  4 days ago

• Metro: Last Light’s Ranger Mode Costs $5 Extra for Non-Pre-Orders

  
  — Authority:
  Metro: Last Light‘s ranger mode will cost extra unless you pre-order the game. The “Ranger Mode” removes the HUD, increases enemy difficulty, and makes ammunition tougher to find. “Game makers and publishers now live in a world where offering game content … Read more ›
  1 week ago

• Newest Gleanster Research Highlights Value of Distributed Marketing Management Software

  
  — Authority:
  Gleanster statistics highlight the most important aspects of distributed marketing software. Gleanster recently released research regarding the importance of multi-channel, distributed marketing software. The report contained many great statistics, and we’ve shared some of them on our various social media ...
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• Persuasive Picks for week of 5/6/13

  
  — Authority:
  Behind every successful social media marketer is an arsenal of marketing tools that help to ideate, implement, and track the success of a social media campaign. But social media tools are a dime a dozen, and keeping up with the latest offerings can be an overwhelming and frustrating process. Fortunately for us, Social ...
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• Business Services Development: New Assessment Tool

  
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  Nonprofits and government organizations need the support of the private sector to be fully sustainable.  Many organizations seek out businesses as a primary customer, but have difficulty overcoming a social services mentality and truly aligning services with the needs of the market. FCM has an outstanding track ...
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• Leapfrogging Your Brand – Why it Matters

  
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  I had the great pleasure of chatting with my friend and fellow marketing colleague, Jennifer LeBlanc, on Thursday, May 9th about leapfrogging your brand. Your brand is an asset and one we don’t give as much attention to these days – we’re too busy being buried in tactical busy-ness. It’s time to elevate the ...
  1 week ago

• Twitter vs. Facebook: Why Twitter Trumps Facebook For Online Brand Management

  
  — Authority:
  Twitter vs. Facebook: Why Twitter Trumps Facebook For Online Brand Management appeared first on SpamHuntress.com . It’s old news that in today’s world you can’t market a business without using at least one social media platform. The big players are Facebook, Twitter, Google Plus, LinkedIn, Pinterest and ...
  1 week ago

• How niche players can compete against big brands

  
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  Being the little fish in a small pond can be advantageous for young entrepreneurs . If any company can prove that banking on a niche product can return a goldmine, it’s Warby Parker. But rather than designer eyewear for a fraction of the price, Warby Parker co-founder Jeff Raider recently set his sights on ...
  2 weeks ago

• Social Media is for Your Business Too

  
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  There are certain companies that you don’t expect to have an engaging social media presence; cleaners, exterminators, construction and contractors, etc. But those are precisely the industries that can be the most engaging because you don’t expect it. How can franchisees and local merchants in industries lacking a ...
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• How to Perform A Competitive Landscape Analysis

  
  — Authority:
  Most strategic marketing projects require a thorough competitive landscape analysis. If you have been involved in the development of a new brand positioning, re-positioning an existing brand, creation of the yearly marketing plan or multi-year strategic plans, then you probably used one as a backup for your ...
  2 weeks ago

• Evolve Or Transform? 17 Brand Factors

  
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  No business these days can just sit pretty. But the extent and nature of changes confuses many. Brands evolve. Or die. But they must also retain something of what consumers know. Or they fade. So which is more important? And how should a brand act, when? I get asked about this a lot. So here are my takes on what must ...
  2 weeks ago

• dew steps up – 140 characters

  
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  Hey guys – made a big mistake we’ve removed the offensive video from all our channels. #fail — Mountain Dew® (@mtn_dew) May 1, 2013 And with that sponsored tweet, Mountain Dew defused the latest in an embarassingly numerous string of downright stupid ad hoc ads by major consumer brands in recent weeks/months. ...
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• The Three Reasons Why Your Small Business Should Use Google+ Local

  
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  Google+ — Past and Present Google+ has come a long way since its launch in September 2011. It is Google’s fourth attempt to break into the social media market, and it is here to stay. Google’s fanfare and the integration of Google+ into almost every facet of their services has underscored the “all in” ...
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• How Local Marketers Are Sharing Customer Data with National Brands

  
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  It used to be a forbidden subject. Ask a local marketer for their customer data? Thoughts of disintermediation…suspicion…mistrust. National brands, selling through local independent dealers or affiliate sales channels, know how protective their partners can be over customer databases.  But brands also understand ...
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• Shopper Marketing Expert Joins Y&R

  
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  Shopper marketing is the fastest growing marketing discipline globally, attracting more of a share of marketer’s budgets than ever before [1]. Inline with this growing trend, Y&R South Africa appointed Michelle van Trotsenburg as the Business Unit Director: Shopper Conversion Marketing late last year to lead the ...
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• Co-creating Your Brand Story With Clients

  
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  by Rob Wolfe “Engaging your customers in your story can be just as valuable as engaging them with your product.” ~ Vanessa Merit Nornberg , Inc.com author & business owner Among the brand elements that must be present to establish a brand’s personality and deliver the brand’s promise are stories ...
  2 weeks ago

• What’s in a name?

  
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  Originally posted 2008-03-11 11:34:33. Republished by Blog Post Promoter If it’s a “ meatball sundae ,” perhaps very little you’d want to eat. How much, really, does a name matter in business success?  As I have mentioned before, clients have come to me with checkbooks in hand, eager to register ...
  3 weeks ago

• Which Product Features Matter Most? The Ones the End User Values Most

  
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  Last week, Distribion was featured as a client case study in the Wrike blog . There are numerous parallels between Distribion and Wrike. Users have individual preferences in a branded product. Both Distribion and Wrike are Software as a Service (SaaS) brands in the B2B space. Wrike offers project management ...
  3 weeks ago

• Gawd Brand It!! Do As I Say Not As I Do!

  
  — Authority:
  I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto, the founder of for sale by owner recently sold his home through a real estate owner. He even paid full commission. What does that say about his authenticity? The negative press will certainly ...
  3 weeks ago

• Gawd Brand It!! Do As I Say Not As I Do!

  
  — Authority:
  I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto, the founder of ‘for sale by owner’ recently sold his home through a real estate owner. He even paid full commission. What does that say about his authenticity? The negative press will ...
  3 weeks ago

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