brand management

Brand management simply put, is the deliberate marketing and control of perception of a specific product or brand.

Brand management will often start with the managing and marketing of the company itself, to gain the perception of quality and good reputation in order to lead to the marketing of the specific product or brand.

The amount of quality associated with a specific brand is often perceived by the consumer based on things such as company reputation, amount of sales, and price point.

Every level of brand management is vital for marketing the product or brand, right down to the people at the customer service level of the company.

You'll find bloggers talking about brand management at sites like Brand Management World and Crossing Marketing And IT.

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Original Technorati articles tagged “brand management”

• in Advertising
  Brands Use Facebook Timeline to Tell Their Story
  Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.
  by jhaughwout / on Mar 12, 2012
• in Business
  It Comes in 3's
  Yet Another Brand Tragedy
  by davidkwaltz / on Oct 14, 2011
• in Business
  Pan Am: The Iconic Brand
  A Lesson From an Iconic Brand
  by davidkwaltz / on Oct 11, 2011

Latest blogosphere posts tagged “brand management”

 

• What Does Your Brand (or Lack Thereof) Say About You?

  
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  As a freelancer, you have a lot of issues to juggle – branding yourself being one of the least of your concerns most days. But your brand is a critical piece to your long-term success. You don’t have to engage in a massive marketing overhaul or develop a full-tilt brand management plan to take advantage of the ...
  6 days ago

• Congratulations 2012 Marketing Graduates. Now What? Taking Marketing Beyond the Degree

  
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  Graduates across the country are completing their studies and celebrating at commencements at private, public and ivy league institutions. In Hampton Roads graduating business and marketing students from Hampton University , Old Dominion University , Norfolk State University , Christopher Newport University , The ...
  6 days ago

• First Impressions and Name Tags

  
  Name Tag Experience — Authority: 102
  Name tags are used in retail, restaurants, at networking events, hotels, hospitals, and many other situations. But regardless of the occasion, name tags are an integral part of a person’s first...
  6 days ago

• 15 Famous Companies That Started As Something Much Different

  
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  All businesses begin with a specific idea in mind, and although some stick to exactly what they started with, it’s much more common to find that a business has grown and evolved over time to keep up with changes in supply, demand, and even resource availability. Simply put, smart businesses tend to follow the money, ...
  1 week ago

• CPA Firm Branding and McGladrey LLP

  
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  McGladrey and Pullen, LLP, has completed its rebranding, officially changing its name to McGladrey, LLP.  mcgladreypullen.com now redirects to mcgladrey.com. Branding (and rebranding) is an important element in a CPA firm’s strategic efforts.  It is the management of identity, reputation and image. All large CPA ...
  3 weeks ago

• IOS sign seven elite Indian sportspersons

  
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  New Delhi, May 3 (IANS) IOS Sports and Entertainment, an Indian sports management group, has signed up country’s seven Olympic-bound athletes, including ace shooter Ronjan Sodhi, for a period a minimum three years.Besides Sodhi, the others are women shooter Heena Siddhu, discus thrower Krishna Poonia, wrestler ...
  3 weeks ago

• A Contradiction is a Terrible Brand

  
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  It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand (which to my reasoning is your reputation), you have a... Read more »
  3 weeks ago

• A Contradiction Is A Terrible Brand

  
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  It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand (which to my reasoning is your reputation), you have a responsibility to deliver an authentic experience to your marketplace. A basic example of this off-brand thinking is a real estate agent who buys a home [...]
  3 weeks ago

• Walmart Knows Its Customers, Be the Brand That Meets Consumer Needs

  
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  Walmart is always in the news and while it may not always be for the best reasons, there is no doubt that Walmart understands their consumers. Walmart has provided their consumers with a brand that continues to tailor itself to fit the needs of its consumers especially as the economy changes. One of the most recent ...
  3 weeks ago

• Big Business Struggles With Communication, Learn to Communicate Online

  
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  Even big companies struggle with communicating appropriately online. Whether through social media or on corporate websites, big companies don’t always get it right. A great example is Dole, the world’s largest producer and marketer of fresh fruit and vegetables (according to their website), who failed to ...
  4 weeks ago

• The Power Of Brands Lies In Shared Values

  
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  Brands, just like people, have values - bedrock principals they stand for and hold near and dear to the heart. These principals form the reason brands exist. Brand values influence two important business assets - relationships and reputation. Relationships are built on trust and reputation is built on delivering on ...
  4 weeks ago

• Common Mistakes in Logo Design

  
  — Authority:
  The logo you create for your business is so much more than just a graphic representation of your company. It may be the first experience your customers have with you. And it will come to mean different things to different people. For example, what do you think of when you see the Nike swoosh? Do you picture the ...
  4 weeks ago

• Branding : Mc Donalds case study

  
  — Authority:
  Dining out has always been a popular social activity. These days, eating away from home is a part of everyday life that many people take for granted. However, meals in restaurants were once only an occasional indulgence enjoyed by a privileged few. The popular food service revolution of the last 50 years changed all ...
  4 weeks ago

• Supercuts Rocks Out Their New Branding Campaign

  
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  As a 46-year old male of the species with a dwindling amount of hair on my head, the opportunity to get a haircut that makes me feel like I rock is quite enticing I must say. That was the feeling I derived when I first heard about the new branding campaign for Supercuts . Created by GMR Marketing and Element 79 ...
  4 weeks ago

• Brand Managers Have A Lot Riding On A Logo

  
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  I am not a designer nor do I play one on TV. However, I have done my fair share of branding and have worked with many a designer and art director on logo design and creation. And just as every word in a given brand’s tagline or slogan carries an inherent amount of weight, so too does the color of their respective ...
  4 weeks ago

• Taming the Data Deluge

  
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  With billions of web searches made every month, more than 20,000 new books published weekly and more texts sent daily than there are people on Earth, data is increasing exponentially. The number of exabytes (EB - equal to 1bn GB) of information created in 2011 hit 1750, double the 2009 figure, according to IDC ...
  4 weeks ago

• Here’s Why PR Pros Detest Wikipedia

  
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  You may have seen a recent study that found 60% of Wikipedia entries about organizations contained factual errors .  Imagine a newspaper or other media outlet that regularly ran corrections for 6 out of every 10 stories.  Put another way, it’s more likely than not that what you read about a company on ...
  4 weeks ago

• Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi … – India PRwire (Press Release) Full details here.

  
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  India PRwire (press release) Celebrity Management Company Approach Entertainment Engages Payal Rohatgi … India PRwire (press release) Its already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client ...
  4 weeks ago

• Branding : 3M case study

  
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  3M is a diversified technology company with vast technological, market, brand, and geographic reach. The company is known throughout the world for high-quality, innovative products that respond to customer needs. 3M is a leader in the health care, safety, electronics, telecommunications, home and office, and ...
  4 weeks ago

• When The Communications Team is Last to Know

  
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  I could not help but feel a sense of sympathy for Walmart’s communications team (IR, corporate comms, PR, internal comms) when reading this past Sunday’s front-cover New York Times story about the company’s bribery scandal (my colleague Jen highlighted the communication implications on Unboxed Thoughts ...
  4 weeks ago

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