brand management

Brand management simply put, is the deliberate marketing and control of perception of a specific product or brand.

Brand management will often start with the managing and marketing of the company itself, to gain the perception of quality and good reputation in order to lead to the marketing of the specific product or brand.

The amount of quality associated with a specific brand is often perceived by the consumer based on things such as company reputation, amount of sales, and price point.

Every level of brand management is vital for marketing the product or brand, right down to the people at the customer service level of the company.

You'll find bloggers talking about brand management at sites like Brand Management World and Crossing Marketing And IT.

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Original Technorati articles tagged “brand management”

• in Advertising
  Brands Use Facebook Timeline to Tell Their Story
  Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.
  by jhaughwout / on Mar 12, 2012
• in Business
  It Comes in 3's
  Yet Another Brand Tragedy
  by davidkwaltz / on Oct 14, 2011
• in Business
  Pan Am: The Iconic Brand
  A Lesson From an Iconic Brand
  by davidkwaltz / on Oct 11, 2011

Latest blogosphere posts tagged “brand management”

 

• How to Get Your Customers to Remember Your Brand

  
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  Tweet   One of the main challenges in business is making your company or your product memorable to your target audience. Today, we will explore how to tackle these challenges and make sure that your current and potential customers will remember you and be enticed to purchase from you moving forward. Here are 5 ways ...
  6 days ago

• What Is A Balanced Narrative?

  
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  A medium sized business has been in business for over 30 years. It has over 200 employees and operates on very thin margins. Small errors can cost lots of money and even the loss of lives. The owner works long hours and deals with stressful situations on a daily basis. The owner is a man of character, dedicated to ...
  6 days ago

• Strategic Growth: If the Shoe Doesn’t Fit, Don’t Break Your Neck

  
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  The other day, as my 4 daughters were making an absolute mess out of my closet by trying on my shoes and my scarves, I started thinking about some parallels I was seeing right that moment, as it pertained to small business. Believe me, I tried to stop as it was indeed a Saturday and my day off – but a creative mind ...
  6 days ago

• Walk a Mile in Their Shoes: 3 Ways to Collect Valuable Data About Your Brand

  
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  We often make assumptions about what our clients’ experience with our business, and usually we tend to feel that they had a pleasant experience. This can be a dangerous assumption especially if we have no hard evidence to back that assumption up. Getting to know our clients is a strategy we must employ in order [...]
  1 week ago

• Using Software and Specialized Services to Manage Brand Image

  
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  Businesses are not built overnight. Most of the big corporations we see today are the culmination of years of hard work by the founders with a particular focus on building a unique image. Each business has its own image – some are known for great prices, some for excellent customer care, and others for honesty. ...
  1 week ago

• Starbucks — not a “preya” in Korea

  
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  Originally posted 2006-10-12 20:04:15. Republished by Blog Post Promoter The Korea Times reports that perpetual trademark litigation plaintiff Starbucks has lost two in a row to South Korea’s Elpreya company, which features a line of coffee utilizing the word STARPREYA and the above confusingly ...
  1 week ago

• Starbucks — not a “preya” in Korea

  
  — Authority:
  Originally posted 2006-10-12 20:04:15. Republished by Blog Post Promoter The Korea Times reports that perpetual trademark litigation plaintiff Starbucks has lost two in a row to South Korea’s Elpreya company, which features a line of coffee utilizing the word STARPREYA and the above confusingly ...
  1 week ago

• Domino’s: Why We Reinvented Our Pizza — and Then Promoted How Crappy It Used to Be.

  
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  Pizza is a $35 billion industry and Domino’s gets a big slice of that — about $1.5 billion. The chain, which was founded 50 years ago in Ypsilanti, Michigan, today boasts almost 9,000 stores that deliver more than 1 million pizzas a day. But what Domino’s is known for is delivering pizzas quickly — not for ...
  1 week ago

• Why Brands Should Support Online Reputation Management of Local Affiliates

  
  SproutLoud's Marketing & Technology Blog — Authority: 100
  National brands selling through distributed channel partners continue to ramp-up online marketing support to local affiliates. As continued research shows efficient use of local marketing spend is driving local transactions, brands realize local channel partners need support for success. Yet with the success, a new ...
  1 week ago

• Social Marketing: 7 Things Your Business Might Not be Doing Right [Infographic]

  
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  Filed under: BRAND MANAGEMENT , CLIENT EXPERIENCE / CLIENT LOYALTY , MARKETING STRATEGY , SOCIAL MEDIA Tagged: "social marketing" , content marketing , Rob Wolfe , social media engagement , target markets
  1 week ago

• People See More Than You Think

  
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  There was a time when sellers took advantage of dumb buyers. Buyers were dumb simply because they didn’t have access to enough information to make informed decisions. Sellers knew this and took advantage of the situation and manipulated markets for the sake of higher financial gains. Suppliers were squeezed, ...
  1 week ago

• Building An Attention Capturing Brand

  
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  We now have greater access to ideas than ever before, but the ideas themselves, it seems to me, have a much shorter half-life. New thinking, new people, new everything are presented to us at a dizzying pace – in editorial, feeds, slide decks, talks, videos, articles, almost everywhere one cares to look. In an age of ...
  1 week ago

• 7 Top-Notch Branding Blogs Every Small Business Should Follow

  
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  by Rob Wolfe Branding Business Here you’ll find timely, topical takes on the role of branding in the B2B world. Authored by Ryan Rieches, Ray Baird and Alan Brew of RiechesBaird , along with guest bloggers, this blog is a companion to the Branding Business™ Internet radio show. Branding Business is a ...
  2 weeks ago

• The "NEW" Business Card

  
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  Use traditional 3.5" X 2" business cards to promote new services, products, specials or whatever is new at your business. They would still have your contact information. Use them to drive business to your website or location. Treat them as promo cards with a personal circulation. A clever new way to celebrate your ...
  2 weeks ago

• The “NEW” Business Card

  
  — Authority:
  Use traditional 3.5″ X 2″ business cards to promote new services, products, specials or whatever is new at your business. They would still have your contact information. Use them to drive business to your website or location. Treat them as promo cards with a personal circulation. A clever new way to celebrate your ...
  2 weeks ago

• Reverse Engineer Your Thinking

  
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    When short term results fall short of expectations we tend to adjust short term efforts to fix the short term results. Subsequently we get stuck in short term cycles of chasing the wrong result. You can see this behavior across all markets and in any business regardless of size. Whether in public or private ...
  2 weeks ago

• Snow Brand milk products Poisoning a brand

  
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  Among the most dreaded situation for any food brand, an outbreak of food poisoning ranks pretty high. For Snow Brand, Japan’s premier dairy foods company, 2000 was the year when that nightmare came true, in the most disastrous way. Read to know what went wrong… Register to mark your comments The post Snow ...
  2 weeks ago

• The Birth of the Brand

  
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  Tweet When you create a brand must think that you are going to come up with a story. It is not the mere combination of logo, slogan and everything that revolves around the product, but it goes further than that: it is a feeling, it is the perception that the user will have. Conceiving a brand... Youre reading The ...
  2 weeks ago

• 10 Reasons to Adopt Socially Responsible Marketing

  
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  In April 2013 the garment factory collapse in Bangladesh caused international consumer outrage. Brands from around the world were in damage control mode after it has been revealed that many of their products were made at that factory where the working conditions could be labeled as “modern day slavery”. A few ...
  2 weeks ago

• Brand Management 101: Mistakes That’ll Ruin Your Reputation

  
  Online Web Business — Authority: 109
  TheSuccess4Life TheSuccess4Life If you run your own business, you know that some mistakes are inevitable. However, ignoring your reputation is one you can’t afford to make. According to the Harvard Business Review, roughly 70 to 80 percent of your market value is derived from your company’s reputation. Major ...
  3 weeks ago

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