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14 hours agoDear General Motors: I read in The Wall Street Journal that you want to attract a younger audience to your Buick brand. As an American
2 days agoWith the announcement of this year’s top ten Superbrands, there’s likely to be a few CEOs banging their desk demanding why they’re not in the
19 days agoCustomer loyalty for a small business is as much about brand perception as it is about brand behavior. Your loyalty efforts can go a long
38 days agoTarget has gone and changed the game in what I have always seen as a bit of a mystery in the retail space—value brands. Their new up&up
38 days agoTarget has gone and changed the game in what I have always seen as a bit of a mystery in the retail space—value brands. Their new up&up
41 days agoAd Network Spending To Decrease, Behavioral Targeting To Hold Steady, According To Study NEW YORK - Forbes released results of its “Ad
44 days agoToday’s featured ebook download is Twitter Brand Perception Study (299 KB, 13 pg) - An interesting survey of 208 Twitter Users on how
67 days agoIn the mind of an online marketer, the knowledge that millions of potential customers are logging onto social media sites every day elicits
67 days agoIn the mind of an online marketer, the knowledge that millions of potential customers are logging onto social media sites every day elicits
73 days agoThere are as plenty of different ways to market to your prospective customer base as you can think of. What has to come first is for you to
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