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Latest blogosphere posts tagged “brand positioning”
Did you know that private label brands (PL) have been around for almost a decade? Back in 1928, the Swiss introduced the PL concept and since then it has been spreading like wildfire. Actually, we should point out that PL is not only spreading but also “ evolving .” We are witnessing a quiet renaissance, which ...4 weeks ago
Its Heinekens world, and we just lived in it for an afternoon Like many an Amsterdam resident, having never been to the Heineken Experience was a point of pride for me: Oh, Ive never been to that overpriced tourist trap, Id say with an ever-so-slightly upturned lip. But then I went, and I have to say, Im glad I ...4 weeks ago
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I was traveling in Europe last week visiting customers and partners and staying in a variety of hotels as it was a multi-country trip. Two of the legs of the trip were in Belgium and the Netherlands where I had the opportunity to stay at a couple of the hotels in the ibis Hotel chain. I certainly don’t claim to be ...4 weeks ago
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