brand strategy

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Original Technorati articles tagged “brand strategy”

• in Business
  Eat My Words: Rename and Reinvent Your Business
  Here's your chance to rename your business and get out from underneath that disaster you created
  by makingsense / on Feb 9, 2013
• in Small Business
  A Smart Brand Strategy Trumps Small Business Marketing
  The two most important elements of a company’s success are 1) a well-developed brand strategy, and 2) an innovative PR firm to execute that strategy
  by gsimon / on Oct 17, 2011
• in Advertising
  Brand Strategy: Female Consumer Life Cycle Meets Brand Architecture
  Connecting With Female Consumers: Ten Questions Every Brand Will Need To Answer
  by crosscutting / on Aug 23, 2010

Latest blogosphere posts tagged “brand strategy”

 

• Leapfrogging Your Brand – Why it Matters

  
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  I had the great pleasure of chatting with my friend and fellow marketing colleague, Jennifer LeBlanc, on Thursday, May 9th about leapfrogging your brand. Your brand is an asset and one we don’t give as much attention to these days – we’re too busy being buried in tactical busy-ness. It’s time to elevate the ...
  1 week ago

• Guiding a Corporate Rebrand From Start to Finish: Michigan Mutual, Inc.

  
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  This past January, the Identity team took on the challenge of launching three (yes, three!) new brands in five days. With specialists in brand experience, creative, media relations and marketing, and social media, Identity leads companies through every step of the rebranding process—whether it involves refreshing a ...
  1 week ago

• Is it Boring, or is it Strategic?

  
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  The average person can see almost 5,000 advertisements a day. If our customers and potential customers are interacting with such a large number of messages day in and day out, the consistency of our message is even more important. This is first and most importantly seen in the visual consistency of our brand. What ...
  1 week ago

• Content Marketing: Are You Sharing Your Best Stuff?

  
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  The photo above was taken in our back yard which opens up to a lake and open space. We had the luxury of watching the courting of two Sandhill Cranes. We have since watched them raise their young chicks. We are enlightened by how they care for the young birds, and how they share their best stuff, always. How does ...
  1 week ago

• New Matchstic Team Members!

  
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  Earlier this year we posted a few new job openings and weve been busy filling those as well as one we never mentioned publicly.  Im honored to introduce three new talented Matchstic team members ! David Williams , Account Manager -  David has been working in brand strategy & account management at other ...
  1 week ago

• When do people support change?

  
  Awakening the Meaning — Authority: 108
  Did your key project fail to deliver expected result? Did your organization undergo a massive restructuring process, yet nothing has changed? Did your city spend a fortune to brand itself, but in reality nobody has cared? Don’t feel bad, because you are not alone: Turns out 75% of organizational change projects do ...
  1 week ago

• Dodging The Camel

  
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  For those considering undertaking a branding initiative ( new name , new positioning , new visual identity , etc) here’s a helpful guide to avoid making common branding decision-making mistakes. Avoid Large Groups Small groups committed to the entire branding process will allow for faster & better decision ...
  1 week ago

• JCP Sale!

  
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  Out with the new, in with the old. After a little more than a year, JCPenney CEO Ron Johnson has been cut and its former CEO Myron Ullman brought back. JCPenney has been trying to reinvent itself over the past year, attempting to change its reputation from being your moms store of the 80′s to something new and hip ...
  2 weeks ago

• BETTER THAN THE FILM

  
  Red Bee Media Blog: Exploring the Future of TV — Authority: 116
  Recently on a long haul flight I decided to watch Jack Reacher, the Tom Cruise thriller based on novels by Lee Child. Now my critical tolerance levels on plane trips are unusually high, so it takes a pretty rotten film for me to be underwhelmed to the point of ...
  2 weeks ago

• Mr. Barrett #BaresItAll

  
  Vitamin IMC: The Essential Nutrient for Healthy Marketers — Authority: 108
  Jeff Barrett is a social media rockstar. In his mid-twenties, he has already co-founded a rising PR firm, Status Creative , writes for the Washington Times , has created numerous viral campaigns (my favorite of which spotlights a favorite destination of mine—my hometown—in an epic lipdub) , and was recently ...
  2 weeks ago

• Beyond Beer Ads: Pure Blonde, Pure Delight

  
  Culture Scout Blog — Authority: 126
  Beer ads rarely inspire me. But this one for Pure Blonde made me sit up and take notice. It’s got cross-gender appeal and a stunning visual narrative that conveys a movement sparked by the brand. It’s fresh and spirited. I raise my glass to that!
  2 weeks ago

• Brand Social Responsiveness is Far from Perfect

  
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  According to research by Social Bakers , the number of people who have chosen to use social media to get answers to customer service questions rather than telephone, email, or any other method has skyrocketed in the past year. Brands are getting better at answering more consumer questions via social media, but they ...
  2 weeks ago

• Your Office Speaks Volumes

  
  Predictable Promotion — Authority: 116
  Take a moment to look around yourself. Tick off a visual inventory of the items that jump out at you. Now ask yourself, why do you have those particular photos or mementos on your desk or those specific titles on your bookshelf? If you aren’t sure, then your potential clients won’t be sure either. What does ...
  2 weeks ago

• Gawd Brand It!! Do As I Say Not As I Do!

  
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  I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto, the founder of ‘for sale by owner’ recently sold his home through a real estate owner. He even paid full commission. What does that say about his authenticity? The negative press will ...
  2 weeks ago

• Brands Avoid the Fight for Shelf Space by Launching Ecommerce Sites

  
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  Why fight for shelf space when you can bypass the middle man and sell directly to consumers? That’s exactly what more and more consumer product brands are realizing as the launch of the new Crystal Light ecommerce site demonstrates. Now, U.S. consumers can find the flavors of the powdered drink mix that they like ...
  3 weeks ago

• Infographic: How Digital Changes Consumer Buying Behavior

  
  Culture Scout Blog — Authority: 126
  The future of the digital era seems boundless—unless you’re talking to someone in advertising. Invariably, they bring up the monetization problem. The trouble with digital, they’ll tell you, is that it’s too suggestive, too subtle to drive sales. But mounting evidence shows that the consumer consideration ...
  3 weeks ago

• The Day of Infringement

  
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  Imagine youre a kid again. Youre on a mission to build the most amazing tree house the world has ever known. You scavenge the garage for musty old spare parts. An old set of skis, a lawnmower hood, scraps of wood, & boxes get you started, but you need more. You sell everything you have (including that Fred ...
  3 weeks ago

• The Hostile Brand Strategy

  
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  According to Harvard professor, Youngme Moon, hostile brands are “brands that play hard to get.” The antithesis of “feel good brands,” hostile brands defiantly demand a decision – love me or leave me. Success through Alienation It sounds risky, yet the number of successful brands that practice at least ...
  3 weeks ago

• Is Your Brand Image Up To The Challenges To Come?

  
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  Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand image? Are the colors and imagery resonating by correctly representing your brand values and personality? How about consistency, ...
  3 weeks ago

• Breakthrough Brands Respect the Law of Mutual Gain.

  
  Culture Scout Blog — Authority: 126
  I’ve been thinking a lot about what makes a brand more human.   It’s becoming clear to me: the new economy will flourish based on our interrelatedness, not by what separates us. When, with a spirit of mutual gain, two entities unite for shared benefit, both parties prosper. Brands that operate based on ...
  3 weeks ago

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