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9 days agoSeveral weeks ago, I wrote a rather long diatribe about the marketing world's obsession with short-term sales metrics ( Restoring Marketing
16 days agoEvery Marketing organization needs to answer a fundamental question: “what’s the role of Marketing in our business ?” Why ? Because the “brand”
31 days agoAwareness Inc pic How many times do I have to say it. It is all about them, not you. They don’t care about you. Still, I am constantly
31 days agoIn the last post we explored how marketers have alternatively broken or relied upon the communications versions of Sir Isaac Newton's First
36 days agoNearly 90% of Americans participate in some type of rewards program, and most are enrolled in more than one. (BusinessWeek) From 2006 to 2008, U/S.
36 days agoCASO GENERAL MOTORS No es un problema de finanzas. Es un problema de branding Revisando el TVC recién publicado por GM uno rápidamente
38 days agoIn the Overlooking Local Museums discussion last month, the tenor was about failing to visit locally when other sites further away seem more exciting.
46 days agoI’m certainly one for grabbing great deals and watching for my favorite items to go on sale. I traditionally shop for brands that have good
48 days agoPink, the singer was in town this weekend, and we at Consensio were thrilled to see the artist in concert. Pink, the brand was also at work.
59 days agoAccording to the CMO Council's latest study "Protection From Brand Infection" released on Monday, marketers are under siege.
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