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170 days agoThe provocative new campaign by People for the Ethical Treatment of Animals (PETA) hit a mass media snag last week, when NBC rejected its
174 days agoFollow-up to a previous Confluence post: Brand Obama and the mysterious energy of co-creationHere are another handful or two of magazine
182 days agoWho can blame us if we harbor dreamy aspirations for our country and its leadership--especially when there’s that inspiring aroma of
186 days agoFollow-up to previous Confluence post: And we'd like to welcome you to Munchkin LandThe Saturday Night Live team has weighed in with its
204 days agoSome in my circle are grumbling about Starbucks’ “Red” campaign, which allocates five cents of certain beverage purchases to Aids relief in Africa.
218 days agoWhat is up with Burger King’s Whopper Virgins campaign? More to the point, why is the company devoting a Web microsite to a seven-minute
317 days agoMost small to mid-sized companies (and a surprising number of non-profits) view their outreach exclusively through the lens of traditional marketing.
336 days agoIf we go by traditional marketing definitions, it’s not difficult to dismiss brand management as a mainstream strategic tool, especially
373 days agoLike many folks, the impending acquisition of Anheuser-Busch by Belgian-Brazilian multinational InBev has given me pause. Not so much,
389 days agoIf you’re interested in how certain brands take on personalities of their own beyond their framers’ intent--or in the self-conscious denial
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