branded utility

Welcome to the 'branded utility' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'branded utility'.

Latest blogosphere posts tagged “branded utility”

• Branded Utility for Lincoln Financial

  
  Propagation Planning — Authority: 124
  Sorry for the bit of agency promotion but Im really proud of Lincoln Financial team for tackling this digital assignment based on societal, cultural and personal needs. All other financial calculators are based on numbers, how much do you make now and how much do you want to have when you retire? Those questions take ...
  1 day ago

• Companies sell stuff, people buy stuff

  
  180360720 — Authority: 507
  Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme of the conference: “It’s the people stupid”. As my bio states: “… As technology becomes invisible, the opportunity for companies to connect with participants arises ...
  1 day ago

• Mobile Abilities Map Presentation

  
  180360720 — Authority: 507
  Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the real potential of the platform. Since the Mobile Abilities Map pdf , published two weeks ago, has received a ...
  2 weeks ago

• "Stay on your feet"

  
  The Hidden Persuader — Authority: 418
  Heres another interesting example of branded utility . In a recession and jobless context, Timberland helps you to "stay on your feet" .
  3 weeks ago

• Its All About Mobile, baby

  
  Big Picture Advertising — Authority: 103
  Over the years I have probably nicked more charts from Morgan Stanleys Mary Meeker than anyone else. Why? She is always right on the money and she supports her views with really good data. In her presentation at Web 2.0 yesterday she nails it again - its all about mobile. The staggering Apple results , ...
  3 weeks ago

• Stop buying customers

  
  180360720 — Authority: 507
  Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is something wrong with that mindset. In fact, with the uncertainty of the future of media, everything might be wrong with that mindset. Display advertising might still be ...
  3 weeks ago

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