branded entertainment

Welcome to the 'branded entertainment' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'branded entertainment'.

Latest blogosphere posts tagged “branded entertainment”

• A FlashForward Flub? ABC-TVs AlreadyGhosts.com A Dead End

  
  Gen Wow — Authority: 425
  I wanted to see dead people. After all the teasing about AlreadyGhosts.com during last nights FlashForward, I was expecting a viral tour de force at that domain. No such luck. The URL - meant to be a web-based social network...
  6 days ago

• Liberty Mutual’s Responsibility Project Conjures Laughs AND Consciousness

  
  Triple Pundit — Authority: 636
  I haven’t been blogging too much ’round these parts lately, mostly because I’ve been busy creating the types of videos and films I’m about to feature, but Liberty Mutual’s latest short, ‘Good Vibrations’ made me stop in my tracks so I decided to make the time to share it with all of you. (No need [...]
  1 week ago

• Inside ‘HBO Imagine’: My Interview with Alison Moore, VP/Brand Strategy & Digital Platforms for HBO (Part 2)

  
  Gen Wow — Authority: 425
  In part two of my interview with Alison Moore, lessons learned from HBO’s ground breaking “Voyeur Project," and how they were applied to "HBO Imagine." How initiatives like this are boosting subscribers and reducing churn despite the recession. Some behind-the-scenes...
  1 week ago

• Break Pours SoCo Into ‘Social Sportz Net’, More On Tap

  
  Tubefilter News — Authority: 605
  Break Media rolled out its latest branded original web series today,  Social Sportz Net , with Southern Comfort signing on for the party. The whiskey maker—technically its a whiskey flavored liqueur—has been one of the most bullish in the digital space lately since announcing this summer it was moving its ...
  1 week ago

• Wolfmother: In An Absolut World, Youre With The Band

  
  Gen Wow — Authority: 425
  If you love rock (and who doesnt), and if you love Absolut (and there again, who doesnt), youre going to love "Youre with the Band," a new hour long documentary shot with legendary rock photographer Danny Clinch as a crew...
  1 week ago

• Yahoo’s GroupM Deal Could Mean Their First Scripted Comedy

  
  Tubefilter News — Authority: 605
  With the news that WPP’s GroupM agency and Yahoo are teaming up to create some new brand-backed original web series, we were intrigued and wanted to find out a little more about the deal. GroupM after all is the parent of Mindshare Entertainment which produced the noted comedy web series turned TV pickup by ...
  1 week ago

• Inside HBO Imagine: Interview With Alison Moore, VP, Brand Strategy & Digital Platforms, HBO (Part 1)

  
  Gen Wow — Authority: 425
  HBO gave itself a tough act to follow - and its working to do just that. During the last few weeks, HBO has launched an ambitious sequel to its double Cannes Grand Prix winning "Voyeur Project," called "HBO Imagine." Not...
  1 week ago

• Are Video Games Just As Important As The Movie for Horror Franchises?

  
  Gen Wow — Authority: 425
  Youd be forgiven for thinking as much, judging from the killing video games based on several Hollywood horror franchises are making - including those from "Saw" for Xbox 360 and PlaySTation 3 and the evergreen "Resident Evil" series (which actually...
  1 week ago

• ABC-TVs Reboot of V Includes Online Peace Ambassador Program

  
  Gen Wow — Authority: 425
  The Visitors are back, in a new series from ABC. And since the show (starting tomorrow) faces a still hill keeping the action alive over a long period of time (unlike the 1980s NBC miniseries), marketers at ABC are working...
  1 week ago

• YouTube Expects Boom in Branded Entertainment

  
  NewTeeVee — Authority: 701
  What’s next for YouTube? Branded entertainment, or when a sponsor pays creators to make something that will bring its brand to their audience. YouTube is extremely bullish on branded entertainment, Kevin Yen , director of strategic partnerships for the site, said on a panel I moderated a few days ago. Expect a lot ...
  1 week ago

• Rethinking Website Content: Content That Entertains

  
  Free Internet Marketing Information — Authority: 158
  In case you’ve missed it, the Web has changed; it seems like just yesterday it was good enough to take all your brochures and advertising collaterals and convert them to digital format, add a little search engine optimization, throw-in a little PHP programming and bingo, you’ve got a website. And if you wanted to ...
  1 week ago

• What The Digital Push Means For Teens

  
  Ypulse — Authority: 524
  Theres been a steady stream of news on the digital content and branded integration front, culminating this past week with some major announcements. Just on the tail end of FOXs plans to rebrand Fox Atomic as Fox Digital Studios , this weekend news broke that former Disney chairman Michael Eisner would be also be ...
  2 weeks ago

• Paranormal Activity #1 Debut Backed by Extraordinary Online Buzz Campaign

  
  Gen Wow — Authority: 425
  Mobile has played a major role in the micro-budget horror flick that could. Howd Paramount do it? First, it ran "Paranormal Activity," the movie produced for just $10,000 that spooked up $22 million and the #1 slot on this weekends...
  2 weeks ago

• Back from Digital Hollywood

  
  Gen Wow — Authority: 425
  Just dont call us the Digital Hollywood Squares. I was in Santa Monica this week to participate in a panel discussion on games as an advertising and marketing platform for entertainment and consumer products brands. It was a lively discussion...
  2 weeks ago

• Volkswagen To Rely Exclusively On iPhone App For New GTI Launch

  
  Gen Wow — Authority: 425
  Hey, if its the most cost-effective way to reach your demo, why not lean heavily on an iPhone app? But exclusively? Thats what VW plans for the launch of the new GTI. Im having a hard time believing the total...
  2 weeks ago

• What Digital Out-of-Home Can Learn From Yahoos Branded Content Partnership w/ WPP

  
  Digital Signage Insights — Authority: 123
  News broke today of a branded content partnership between Yahoo and ad giant WPP. Yahoos reach is the driver behind the deal. WPPs Group M Entertainment will create branded webisodes and Yahoo will provide the distribution. The objective is to leverage original branded content, also known as branded entertainment, to ...
  3 weeks ago

• Back from DTC; Next Up: Digital Hollywood

  
  Gen Wow — Authority: 425
  Been a crazy month: Spoke at the Global Retail Executive Council event at CTIA in San Diego, then this last week, at the DTC Fall event in New Jersey. This week: a panel on gaming as an advertising platform at...
  3 weeks ago

• See Rick at DTC Fall Conference: Top Digital Marketing Trends for Pharma Marketing in 2010

  
  Gen Wow — Authority: 425
  DTCs is having a decidedly tough year, what with the economy, reform measures like the "Just Say No To Drug Ads Act" and other reform measures, and new FTC rulings of search engine marketing and social networking. So on Thursday,...
  4 weeks ago

• Whip It With Your Own Personalized Derby Player Card

  
  Gen Wow — Authority: 425
  For some strange reason, Im a sucker for personalization experiences, so maybe its understandable that its even funnier when the personalization experience comes from a chick flick. In this case, its Drew Barrymores "Whip It, " which opens today. At...
  5 weeks ago

• Changing World of Sports Sponsorships

  
  Digital Signage Insights — Authority: 123
  "Sponsorships are not mile wide now, but mile deep. We are no longer buying properties just for brand image, but for activation." - Dan McHugh, VP, media, sponsorship and activation at Anheuser-Busch "No longer can you take a bucket of dollars and throw them in a hundred different places; its focusing on things that ...
  5 weeks ago

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