branded entertainment

Welcome to the 'branded entertainment' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'branded entertainment'.

Latest blogosphere posts tagged “branded entertainment”

• RIP Joost

  
  Computer & Internet - computer-internet.marc8.com — Authority: 167
  Remember Joost? read more
  4 days ago

• Coke Zero Mines Augmented Reality In Avatar Cross Promotion

  
  Gen Wow — Authority: 425
  Coke Zero - they of the Coke Zero Facebook Facial Profiler app - are mining the augmented reality wave with a new commercial tied to James Camerons new movie Avatar, which opens next month (if it can be completed in...
  1 week ago

• Starbucks In The Name of Love: Less Holiday TV Ads, More Social Media

  
  Gen Wow — Authority: 425
  Starbucks is saying its big holiday push isnt coming much in the way of TV ads this year. Then again when did it ever? It is coming, however, with a large measure of "Love." The coffee shop brand is partnering...
  1 week ago

• GEN WOW Radio: My Interview with Sangita Verma, CEO of TAG Networks

  
  Gen Wow — Authority: 425
  There are a lot of Silicon Valley CEOs you can describe as smart and visionary. But how many can you also describe as warm, engaging and breathtakingly beautiful? Without a doubt, TAG NETWORKS CEO Sangita Verma is not your conventional...
  1 week ago

• McCann Launches Web Response To Mad Men

  
  Gen Wow — Authority: 425
  So Sterling Cooper is being sold to McCann Erickson. The folks at McCann New York is welcoming them with a video and print ads in industry publications proclaiming "Welcome, Sterling Cooper" and are signed "Your friends at McCann Erickson. Considering...
  1 week ago

• "In a dismal year for automotive sales and marketing success stories, branded entertainment has..."

  
  editorlisa — Authority: 115
  “In a dismal year for automotive sales and marketing success stories, branded entertainment has produced some of the few bright spots… So it’s no surprise Nissan’s Infiniti is expanding its relationship with Sundance Channel’s SPECTACLE: ELVIS COSTELLO WITH…, which returns for its second season Dec. 9.” ...
  1 week ago

• Royal Navy Launches iPhone-Facebook Game To Recruit Engineers

  
  Gen Wow — Authority: 425
  One look at this and I knew its got to be Glue. The London-based agency, which has done Cannes Gold-winning work for the Royal Navy in terms of personalized video, has collaborated with Marvellous to create a new iPhone app...
  1 week ago

• The Dark Knight Meets Superman In New Spoof

  
  Gen Wow — Authority: 425
  Its not part of a promotional effort, but it cracked me up. Re-imagining "Batman" helped that franchise. Is it too soon to reboot "Superman Returns" and pretend it never happened?
  1 week ago

• more geniuses per sq. ft on the Upper West Side

  
  ad broad — Authority: 114
  "The Apple store is the best ad we ever did for Apple" said the untiring (vs. re tiring) Lee Clow on a panel entitled Truth in Advertising . Apple is launching a new ad, er, a new store near Lincoln Center tomorrow. Its glass arched ceiling and marble walls house will house the worlds largest collection of ...
  2 weeks ago

• Volvo Pushes What Drives Edward: New Moon Takes Shining To MySpace, Mobile Marketing & More

  
  Gen Wow — Authority: 425
  Teen girls are about to go ga-ga all over again - this time with the help of their trusty mobile phones. And this time, they wont be alone. Summit Entertainments sequel to "Twilight" called "New Moon," hits theaters November 20...
  2 weeks ago

• A FlashForward Flub? ABC-TVs AlreadyGhosts.com A Dead End

  
  Gen Wow — Authority: 425
  I wanted to see dead people. After all the teasing about AlreadyGhosts.com during last nights FlashForward, I was expecting a viral tour de force at that domain. No such luck. The URL - meant to be a web-based social network...
  3 weeks ago

• Liberty Mutual’s Responsibility Project Conjures Laughs AND Consciousness

  
  Triple Pundit — Authority: 667
  I haven’t been blogging too much ’round these parts lately, mostly because I’ve been busy creating the types of videos and films I’m about to feature, but Liberty Mutual’s latest short, ‘Good Vibrations’ made me stop in my tracks so I decided to make the time to share it with all of you. (No need [...]
  3 weeks ago

• Inside ‘HBO Imagine’: My Interview with Alison Moore, VP/Brand Strategy & Digital Platforms for HBO (Part 2)

  
  Gen Wow — Authority: 425
  In part two of my interview with Alison Moore, lessons learned from HBO’s ground breaking “Voyeur Project," and how they were applied to "HBO Imagine." How initiatives like this are boosting subscribers and reducing churn despite the recession. Some behind-the-scenes...
  3 weeks ago

• Break Pours SoCo Into ‘Social Sportz Net’, More On Tap

  
  Tubefilter News — Authority: 588
  Break Media rolled out its latest branded original web series today,  Social Sportz Net , with Southern Comfort signing on for the party. The whiskey maker—technically its a whiskey flavored liqueur—has been one of the most bullish in the digital space lately since announcing this summer it was moving its ...
  3 weeks ago

• Wolfmother: In An Absolut World, Youre With The Band

  
  Gen Wow — Authority: 425
  If you love rock (and who doesnt), and if you love Absolut (and there again, who doesnt), youre going to love "Youre with the Band," a new hour long documentary shot with legendary rock photographer Danny Clinch as a crew...
  3 weeks ago

• Yahoo’s GroupM Deal Could Mean Their First Scripted Comedy

  
  Tubefilter News — Authority: 588
  With the news that WPP’s GroupM agency and Yahoo are teaming up to create some new brand-backed original web series, we were intrigued and wanted to find out a little more about the deal. GroupM after all is the parent of Mindshare Entertainment which produced the noted comedy web series turned TV pickup by ...
  3 weeks ago

• Inside HBO Imagine: Interview With Alison Moore, VP, Brand Strategy & Digital Platforms, HBO (Part 1)

  
  Gen Wow — Authority: 425
  HBO gave itself a tough act to follow - and its working to do just that. During the last few weeks, HBO has launched an ambitious sequel to its double Cannes Grand Prix winning "Voyeur Project," called "HBO Imagine." Not...
  3 weeks ago

• Are Video Games Just As Important As The Movie for Horror Franchises?

  
  Gen Wow — Authority: 425
  Youd be forgiven for thinking as much, judging from the killing video games based on several Hollywood horror franchises are making - including those from "Saw" for Xbox 360 and PlaySTation 3 and the evergreen "Resident Evil" series (which actually...
  3 weeks ago

• ABC-TVs Reboot of V Includes Online Peace Ambassador Program

  
  Gen Wow — Authority: 425
  The Visitors are back, in a new series from ABC. And since the show (starting tomorrow) faces a still hill keeping the action alive over a long period of time (unlike the 1980s NBC miniseries), marketers at ABC are working...
  3 weeks ago

• YouTube Expects Boom in Branded Entertainment

  
  NewTeeVee — Authority: 713
  What’s next for YouTube? Branded entertainment, or when a sponsor pays creators to make something that will bring its brand to their audience. YouTube is extremely bullish on branded entertainment, Kevin Yen , director of strategic partnerships for the site, said on a panel I moderated a few days ago. Expect a lot ...
  3 weeks ago

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