branded content

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Original Technorati articles tagged “branded content”

• in Videos
  Branded Contents Dos and Don'ts With Alex Blagg
  Alex Blagg's Stratocast offers tips on boosting your social media strat with branded content.
  by bryanmckay / on Nov 5, 2010

Latest blogosphere posts tagged “branded content”

 

• Regulatory Shocker On Social Media In Banking

  
  — Authority:
  Regulators In The US Have Issued A Draft Of Proposed Guidelines Governing Social Media Use By Banks And Credit Unions — Everything From Twitter To FarmVille. The Bottom Line? You’ll Need To Have A Formal Written Strategy, Monitor Social Mentions And Yes… Even Measure ROI.
  1 week ago

• Does Branded Content In The Broadcast Space Work?

  
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  There’s no doubt about it branded content is everywhere, in different shapes and forms. But does it achieve what it sets out to? Quizzical Pictures, one of South Africa’s best-known production houses believes it does, provided that the brand proposition and the entertainment proposition are closely ...
  2 weeks ago

• Curious: A Video Marketplace Connecting Students And Teachers Around A Range Of Subjects

  
  — Authority:
  A Marketplace That Aims To Help Students And Teachers Connect Around A Range Of Subjects, From Pipe Soldering And Salsa Dancing To Jewelry Making and Knife Sharpening.
  3 weeks ago

• How to Build a Luxury Brand Online: Alexis Maybank

  
  — Authority:
  In An Extended Interview With Inc.s Scott Gerber, The Co-founder Of Gilt Groupe Reveals The Secrets Of One Of The Webs Most Innovative Retailers.
  3 weeks ago

• A Kayak.com For Booking Anything That Isn’t A Plane

  
  — Authority:
  Trains And Buses Are The Secret To Robust Inter-city Transportation Systems. So Why Is It So Hard To Find The Best Deals? Wanderu Is Trying To Fix That.
  3 weeks ago

• Get Back

  
  — Authority:
  A poetic narrative about a relationship stressed by the distractions of technology. The first branded short to come from the new Vimeo Brand Creative Fund. This is a post from Short of the Week
  3 weeks ago

• Ready To Launch Your Ed-Tech StartUp?

  
  — Authority:
  Across The Country, More And More Entrepreneurs Have Been Drawn To Ed Tech -- Which Last Year Attracted More Than $1 Billion In Capital From Investors. We Talk To Three Entrepreneurs Working In Socratic Labs, An Education-Technology Accelerator In New York, About Their Best Advice For Starting Up.
  3 weeks ago

• You Should Do Everything Yourself (Seriously)

  
  — Authority:
  Rotate Through Every Position At Your Company Regularly--And You Wont Overlook A Brewing Problem, Or Sharp New Idea.
  3 weeks ago

• Finding The Spike Lee Of Video Games

  
  — Authority:
  Gamers are disproportionately African-American or Hispanic, according to a survey by the Kaiser Foundation. Yet these are precisely the demographics that are underrepresented within the industry itself:
  3 weeks ago

• 10 Ideas Driving The Future Of Social Entrepreneurship

  
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  The 10th Annual Skoll World Forum, which brought together several hundred of the world’s leading social entrepreneurs to Oxford, has just wrapped for another year. The Forum serves as a useful barometer for how the climate of social enterprise is changing.
  3 weeks ago

• ESPN: The Magazine Puts a Print Spin on Sponsored Content

  
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  Branded content has gotten plenty of attention as its taken off online where the division between editorial and advertising real estate can be fuzzier (see: Forbes , The Atlantic , BuzzFeed, Gawker), but publishers have shied away from using similar strategies in print. Now, ESPN: The Magazine is taking a page from ...
  3 weeks ago

• What’s Even Real Anymore?

  
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  From my days in publishing, I recall branded content with names like “advertorials” and “magalogs.’’ These products were essentially paid advertising sections or inserts, pages sold at a discounted rate, a deceptive blend between pure sponsorship and legitimate editorial. Many companies affectionately ...
  3 weeks ago

• Branded content as the new ‘tangible’ corporate gift

  
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  Corporate gifting has been an integral element of marketing strategies for long, since it’s an effective tool to acquire and hold on to key clients. However, stringent and complex corporate governance policies, in many countries, are hampering the scope for giving and receiving gifts, as it could be construed as a ...
  3 weeks ago

• Meet The Accidental Designer Of The Github And Twitter Logos

  
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  Simon Oxley was drinking beer and watching TV on his couch (like any good freelancer) when he noticed that a hot new startup called Twitter was using his art as a logo. At first, he thought he was drunk. “I checked the label on the beer I was drinking and called my wife to come see,” he says. “It was a total, ...
  3 weeks ago

• State of the News Media 2013

  
  — Authority:
  The 2013 State of the News Media report has good news and bad. The  bad news is that the media is still hurting.  Newsroom staff is down 30% from 2000 – in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978.  Nearly one-third of consumers surveyed ...
  3 weeks ago

• Part of Lincoln’s new branded content...

  
  — Authority:
  Part of Lincoln’s new branded content program. lincolnmotorco : The rhythmic energy of a new generation  #LincolnLove 1953 Lincoln Capri Convertible
  3 weeks ago

• How BetaBrand Creates the Most Engaging Content in Online Retail

  
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  After reading Terri Thorntons post about the phenomenon of companies marketing by creating content, I had absolutely no concerns for the future of PR and advertising for two main reasons. First, PR and advertising professionals have adapted to every successful content format and platform change because marketers ...
  3 weeks ago

• "Dos de Mayo"

  
  — Authority:
  Joey Garfield got a chance to direct "The Most Interesting Man in the World" in this integrated campaign for Dos XX. Noticing that Cinco de Mayo was falling on a sunday, the good folks at Havas decided the proper thing to do was move it to a Thursday and hence was born, Dos de Mayo.  
  4 weeks ago

• ZORA BALL: YOUNGEST PERSON TO CREATE MOBILE APP VIDEO GAME

  
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  INVENTIVE FIRST GRADER ZORA BELL TOOK TECHNOLOGY INTO HER OWN HANDS, BECOMING THE YOUNGEST PERSON TO CREATE A FULL-VERSION MOBILE GAME APPLICATION.
  4 weeks ago

• Tumblr Starts Showing Native Ads on it’s iOS & Android Apps

  
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  Mark Milian’s LA Times piece from April 2010,  ‘Tumblr: We’re pretty opposed to advertising’ , quoted company founder David Karp as saying, “…it really turns our stomachs”, when talking about monetizing the now 6-year old company with advertising. But since then things have changed, and Tumblr ...
  4 weeks ago

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