branded entertainment

Welcome to the 'branded-entertainment' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'branded-entertainment'.

Latest blogosphere posts tagged “branded-entertainment”

• Muppets On Fire: Beakers Bit Of Social Commentary

  
  Gen Wow — Authority: 139
  Loved the viral Muppets Bohemian Rhapsody from a while back. Now Beakers trying to sing "Dust in the Wind - and ends up on the receiving end of Dig and YouTube commentators fiery fury. ----------------------------------------------------------------------- LAUNCHES APRIL 21 - PRE-ORDER...
  8 hours ago

• Generate CEO Jordan Levin Speaks on the Secrets of Successful Branded Entertainment at AlwaysOn OnMedia NYC 2010

  
  Generate — Authority: 92
  Watch Generate CEO Jordan Levin speak on the secrets of successful branded content at the AlwaysOn OnMedia NYC Conference, February 3rd, 2010. Jordan joined Russ Axelrod of Microsoft’s MSN Branded Entertainment and Experiences Team, BlogHer CEO Lisa Stone, and intellectual property law expert Janet Cullum, ...
  1 day ago

• Coca-Colas Sleep Walker Ambles Into Top 5 Spot on Ad Meter Rankings; But Was Opportunity Missed?

  
  Gen Wow — Authority: 139
  I really enjoyed this commercial, which ranked within the top five in the 22nd Annual USA Today Ad Meter rankings. But given the fact that Pepsi got more buzz with its "Project Refresh" social cause campaign - without running any...
  1 day ago

• HomeAway Super Bowl Spot Brings The Griswolds Back to Vacation For Extended Online Adventure.

  
  Gen Wow — Authority: 139
  Im not sure I had actually even heard of the HomeAway home chain (talk about "Who Dat?"), but its Super Bowl spot featuring Chevy Chase reprising his role as Clark Griswold from the "Vacation" movies had a great online pay...
  1 day ago

• Latest Stats: Whatever Youre Selling on Facebook, Moms Likely Arent Buying It...

  
  Gen Wow — Authority: 139
  ...Unless you do it very, very carefully. A new study from eMarketer finds that less than 4% of Facebook moms like ads. Sixty percent are completely neutral about them, and 35% either dislike ads somewhat or strongly. I have to...
  4 days ago

• Star Trek Online Now Officially Live; Del Taco Stakes Out Quadrant

  
  Gen Wow — Authority: 139
  The good news: THE Star Trek Online MMORPG has ended beta and is now officially live. The bad news: Product deals include a Del Taco promotion where you can win something called a free in-game "shuttle pet." Really? These fantasy...
  4 days ago

• Doritos Crash The Super Bowl Finalist: Kids These Days

  
  Gen Wow — Authority: 139
  Heres the last of the finalists for this years Crash The Super Bowl consumer-created ad contest. At stake: The chance to air on Sundays big game. And, for anyone two conquers the top three spots in the USA Today Ad...
  5 days ago

• Pepsi Steps Up To Play Foursquare To Promote Refresh Project

  
  Gen Wow — Authority: 139
  Pepsi is among a number of major brands trying to figure out how to make use of Foursqure, Dennis Crowleys follow-up to Dodgeball. Foursquare is a kind of mobile game & social network rolled into one. Users get points toward...
  5 days ago

• Baby Talk: Send Personalized Emails From the E-Trade Babies

  
  Gen Wow — Authority: 139
  E-Trades stealing a page from CareerBuilders Monk-e-mail with personalized emails that have the E-Trade talking babies, set to return to Sundays Super Bowl, reading your messages aloud. This kind of viral stuff always makes the rounds - theyre a lot...
  1 week ago

• The Crazies Take Over Facebook, iPhone

  
  Gen Wow — Authority: 139
  This new movie "The Crazies" is this months version of "I Am Legend"/"The Road"/"The Book of Eli," etc. But unlike those films, this more teen-oriented flick is, eh hem, viral sensation for the movie, which is about a virus that...
  1 week ago

• Branding Lessons from Lady GaGa

  
  Gen Wow — Authority: 139
  The Wall Street Journal is proclaiming Lady GaGa the new model for business success. Think digital domination (she topped the digital sales charts for 2009). An debut album with four #1 songs. The unabashed product placement deals for videos like...
  1 week ago

• Publishers Weekly Reviews My New Book, THE ON-DEMAND BRAND

  
  Gen Wow — Authority: 139
  Just received Publishers Weeklys review of THE ON-DEMAND BRAND, and Im happy to share it here: “Through persuasive arguments and q&a’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up...
  1 week ago

• New AC/DC Iron Man 2 Video

  
  Gen Wow — Authority: 139
  AC/DCs not dumb. After its music figured prominently in the Marvel Comics smash-hit movie "Iron Man," the band is putting the pedal to the heavy metal for "Iron Man 2," which opens later this year. Marvel and Columbia Records will...
  2 weeks ago

• Donate your Beans here

  
  Jaffe Juice — Authority: 523
  Been a little slow on the draw to cross post my monthly stint on The BeanCast, so here is the direct download (which will download automatically if you are subscribed to Jaffe Juice - The New Marketing Podcast) Topics covered on the show included: Haiti Text Messaging Campaign and Best Practices Conan versus ...
  2 weeks ago

• Guvera To Save The Music and Content Industry

  
  Kikabink News - Internet Marketing News — Authority: 428
  Gold Coast, Australia based Guvera has received $20 million in venture funding from AMMA Private Investment - an Australia group of private angel investors - as it seeks to save the music and... (Click on the title for the full story...)
  2 weeks ago

• USA Today To Print 3-D Augmented Reality Map to The Wizardry of Harry Potter

  
  Gen Wow — Authority: 139
  Universal Orlando and USA Today are gearing up to offer an augmented reality experience to give readers a sneak peak at the new Wizardry of Harry Potter theme park, opening this spring. This Thursday, January 28, USA Today will feature...
  2 weeks ago

• Does Axe Viral Video Take It Too Far?

  
  Gen Wow — Authority: 139
  Not safe for the office, so watch at your own risk. Strange, while Philips Norelco covered similar territory with the original Shave Everywhere video - substituting fruits for body parts - this one maybe a little too obvious and thus...
  2 weeks ago

• See Rick at Pharmamarketing Innovation Summit in Miami

  
  Gen Wow — Authority: 139
  Looking forward to presenting insights from my new book, THE ON-DEMAND BRAND: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World at the Pharmamarketing Summit at the Doral Golf Resort and Spay in Miami this May. While I...
  2 weeks ago

• Some (More) Advance Praise for My New Book, THE ON-DEMAND BRAND

  
  Gen Wow — Authority: 139
  " "...A Truly Must-Read for Marketers Who Need to Cut Through The Clutter..." “Today, the 24/7 always-on consumer sees everything as an advert. In this new world of ‘consumer time,’ marketers need to bond with consumers in ways that go...
  2 weeks ago

• “My Bologna Has a First Name”

  
  ANA Marketing Maestros — Authority: 107
  By Susan Burke This week, two of the most famous jingles in advertising retired—Oscar Mayer’s “My Bologna Has a First Name” and “I Wish I Were an Oscar Meyer Weiner.” The shift, engineered by the brand’s new advertising agency, McGarryBowen,...
  2 weeks ago

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