branding

Branding is a marketing term used to describe the benefits of linking a company, product or individual to intangible assets including a logo, color palette, name, and so on.

But branding is much more than a logo. It's a promise. It's a consistent and clear message and image that speak directly to consumers and creates customer expectations for the products, company or person associated with that brand. Building brand equity can deliver powerful results as companies like Coca-Cola, Playboy, and Apple demonstrate.

The three most important rules of developing a brand and creating brand value are: consistency, persistence and restraint. In other words, persistently communicate a consistent brand message and image in all marketing communications, but do so with restraint to ensure customer expectations are met and the brand promise is delivered every time.

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Original Technorati articles tagged “branding”

• in Small Business
  What Makes A Business Unique? Taking About Oneself?
  Branding for the customer: focus on you or them or both?
  by liberty56 / on Oct 29, 2009
• in Small Business
  Retailing in High Fidelity
  A model for clear brand positioning
  by Retailprophet / on Oct 22, 2009
• in Business
  Leading the Way through Personal Branding
  The key is setting yourself apart from the field by mastering the art of personal branding.
  by KarenNewman / on Oct 13, 2009

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