branding strategy

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Original Technorati articles tagged “branding strategy”

• in Business
  New Marketing Approach to an Opt-In Culture - Interview with Simon Kelly, COO of Story WW
  The advertising-as-interruption age of digital is over, and one next generation creative agency is helping brands understand that.
  by socialmktgfella / on May 13, 2012

Latest blogosphere posts tagged “branding strategy”

 

• What You Say May Not Matter Anyway!

  
  — Authority:
  “What you do speaks so loud, that I cannot hear what you say.” –Ralph Waldo Emerson In today’s environment, Emerson’s words might be interpreted this way: The behavioral algorithms are so good it may not matter what your profile or social resume says about you––your behavior trumps everything! ...
  1 week ago

• YouTube Paid Channels: What Do They Mean For Your Brand? [VIDEO]

  
  Social Media Today — Authority: 644
  YouTube introduced a pilot program called YouTube Paid Channels. This week, Spencer and Jacey discuss YouTubes new business model and the potential implications it could have for your brand.
  1 week ago

• Part Two: The Broken Link of Social Customer Service

  
  Social Media Today — Authority: 644
  Just because a company does not have a dedicated presence for customer service on social networks doesn’t mean that customers understand the difference. To everyday consumers, a Facebook page or a Twitter handle is the brand. Customers do not see silos, they see one company.
  1 week ago

• Breadcrumb marketing: Thinking big by getting small

  
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  By Chris Lenois Theres a tinge of irony to be found in the current television ad campaign by AT&T Wireless, featuring a well-dressed man conducting a series of focus groups with young children. The motif enables the telecom provider to present different facets of its service as bigger, faster, and better -- ...
  1 week ago

• Avoid The Soft Squishy Middle

  
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  Being in the middle of your industry is not a happy place. Companies in the middle don’t have the economies of scale of the big brands, and they don’t have the nimbleness and low overhead of the small players. The middle has the worst aspects of both worlds. There are 3 major pitfalls to operating in the middle ...
  1 week ago

• Tech B2B Events: Our Top 5 Questions And Answers

  
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  We’re now helping our clients navigate the sometimes choppy waters of a busy tradeshow season toward flawless execution. We find that some of the same questions invariably come up, year after year. Here are five of the most frequently asked: Do we really need to have giveaways at our booth? The short answer is ...
  1 week ago

• The power of free: Why you should give stuff away for free in your business

  
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  Free has always been a useful way to get more business. Thanks to the web, free is even more important today. I love “free” because it is so powerful and valuable and I really believe that all businesses should adopt some kind of free incentive in their business. Check out some of my thoughts about [...]
  1 week ago

• How to Differentiate Yourself in Business

  
  Liz Strauss at Successful Blog — Authority: 137
  By Deb Bixler If you are looking for new strategies for selling you need to know what it is that makes you shine above your competitors. Knowing what makes your business truly unique is what will help you thrive with your customers rather than just blend with the masses. Find out what helps you differentiate your ...
  1 week ago

• Snap Judgments––Don’t Be A Victim!

  
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  Snap judgments? Let’s be honest, we’ve all made plenty and plenty have been made about us––that’s just the way it is. Maybe it was the shirt a person was wearing, the car they drove or their tone of voice. Maybe it was an email or even a voice mail. It could have been their walk, an interesting hairdo or ...
  2 weeks ago

• Cultivating Adoring Customers

  
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  The hallmark of a sticky brand is adoring customers. Not just repeat customers, or customers who refer you. But customers who sing your praises. I witnessed the power of adoring customers at the Family Business Forum held in Toronto last week. Larry Rosen, the CEO of Harry Rosen , got up and said “We love ...
  2 weeks ago

• Build brand equity with a green trade show exhibit

  
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  By Nathan Hendrix Going to trade shows is an effective way to increase your business’ contacts, gain exposure and even find a couple of prospects. However, in your bid to get the attention of would-be customers, you often sacrifice environmental responsibility by using reams and reams of paper and turning on ...
  3 weeks ago

• There Is Only One Low-Cost Brand

  
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  Branding on price is a tough grind. It’s very hard, if not impossible, to defend a low-cost position for any significant period of time. The primary issue to branding on a low-cost position is there can only be one cheapest provider . Let that sink in. The brand who is the cheapest is the only one that matters in ...
  3 weeks ago

• Google Yourself!

  
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  7 Ways to Make Yourself More Findable If someone entered your name into Google, what would they find?  Or, if they can’t remember your name, but they remember what you do, and enter some descriptive key words, will they be able to find you? It’s a good idea to Google yourself to see what comes [...]
  3 weeks ago

• Knowing When to Invest in a Marketing Consultant

  
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  Formulating a successful marketing campaign can create an overwhelming sense of anxiety amongst busy business owners. When is the right time to engage a campaign? How do you know what questions to ask when getting your marketing campaign started in … Continue reading → The post Knowing When to Invest in a ...
  3 weeks ago

• Inspired Web Design from Unison Agency

  
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  I am Director, Social Media , of Unison Agency , based in Historic Georgetown, Washington, DC , and proud to be part of such an innovative, creative, forward-thinking, and tech-capable branding firm such as this. In fact, before I met Robert Fardi and the Unison team , I wasn’t sure there were any creatives in ...
  3 weeks ago

• What Can the Earth Teach Us About Branding?

  
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  Yesterday marked the 43 rd anniversary of Earth Day ; a movement founded in 1970 to insert thoughts of the environment’s well being into the consciousness of the general population. While this yearly recurrence is critically important for us to rethink our relationship with the earth, it’s also a great ...
  3 weeks ago

• 8 Places to Find Me Online

  
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  Penelope Trunk writes about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. It’s clear to me that blogging is best for expressing big ideas. If you can’t convey new ideas on your blog, ...
  4 weeks ago

• Your Logo Doesn’t Sell

  
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  Your logo is a symbol, a reference point and a beacon for your business. It helps to create recognition, and support top of mind awareness. But your logo does not drive sales. Consider the major purchases you’ve made in the past few years. Did the company’s logo influence your purchase decisions? Unless we’re ...
  4 weeks ago

• Build Your Personal Brand by Simplifying Your Message

  
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  Simplifying your message can pay big dividends when building your personal brand and communicating your ideas. The simpler your message, the easier it will be for others to understand your brand and remember your ideas. This strengthens your brand and increases your impact and control over events. Short ...
  4 weeks ago

• Cattle Have It Easy When It Comes To Branding!

  
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  What if someone else decided on your behalf what brand you should wear? And what if you had no choice in being identified as part of a particular herd? And what if your sphere of influence was a relatively small area where you spent your days and nights and maybe a contiguous field or two in case you decided to ...
  4 weeks ago

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