brandmanagement

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Welcome to the 'brandmanagement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brandmanagement'.

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Latest blogosphere posts tagged “brandmanagement”

  • Woolworths lays claim to Australia’s most valuable brand portfolio


    Australian Food NewsAuthority Authority: 511
    Woolworths, Wesfarmers and Lion Nathan have been among the big winners when it comes to brand value gains over the past year, with Woolworths claiming top spot as Australia’s most valuable brand owner.The research by Brand Finance showed half of the top ten most valuable brands were indeed companies with strong ...
    1 day ago
  • Googles Sidewiki 101 for Brand Managers


    Martin Kelley.comAuthority Authority: 99
    One of the great things about Web 2.0 is the empowerment of average users. With Twitter and Facebook pages, individuals can now respond back to companies and organizations with a few strokes of the keyboard. Googles recently entered the fray with an intriguing project called Sidewiki. Once again, companies and ...
    3 weeks ago
  • How to communicate rate increases: Waterknot


    Sustainable Marketing BlogAuthority Authority: 124
    Once you clear the hurdle of setting the rate for your business-to-business services, the challenge you will surely encounter is raising your rates. Perhaps you’re shifting to serving a different market; or you haven’t changed your rates in a while and inflation has caught up with you; or you’ve learned a new ...
    4 weeks ago

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