brands & branding
Tag details
Welcome to the 'brands & branding' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'brands & branding'.
Latest blogosphere posts tagged “brands & branding”
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New Work: The Art Studio
perez-fox.com —
Authority: 116
Identity for an artist studio and workshop center. The Art Studio is a functional artists studio run by Katerina Siskou, a painter, and mixed-media artist based in Cyprus. The Art Studio offers lessons for local citizens interested in recreation through art. However, in recent economic times, enrollment is down, and ...1 week ago -
What’s in a name? AOL to become “Aol.”
Nigel Hollis —
Authority: 114
In a couple of days, AOL will separate from Time Warner and become “Aol.” So America Online, which became AOL, will now become Aol. In making the name change, AOL appears to be seeking to strike a balance between acknowledging the past and signaling new things to come. The question is, does the new logo [...]2 weeks ago -
Tiger still not out of the woods
Jonathan Gabay's brand communications blog —
Authority: 116
Sorry seems to be the hardest word “When will it end”? That question must have been asked scores of times over the last week by Tiger Woods, his management, family, friends and brand sponsors. Tiger has clearly been advised to follow many of the classic steps in crisis management, including owning up to any ...2 weeks ago -
On brand or off?
brand dna —
Authority: 126
I was involved in a very interesting discussion today about whether or not particular pieces of work in a creative review session were off brand. Technically they were. But I argued that the question of whether or not they were off brand needed clarification. Why? Because an agency’s definition of on brand is ...3 weeks ago -
McDonald’s Goes Green
perez-fox.com —
Authority: 116
McDonald’s is going green. Not just in the larger corporate responsibility sense, rather they’re changing the actual colour of their logo, to green. News comes from Europe, where the company is a bit more progressive, at least outwardly. About 100 German McDonald’s restaurants will make the change by the end ...3 weeks ago -
In the rush for instant marketing gratification, dont trample the rules!
B2B Marketing Blog —
Authority: 123
By Tim Hazlehurst, N.E. Chairman IAS b2b Marketing Now that the B2B marketing chips are down, it is easy for Marketers to be drawn into tempting but subjective routes that are offering sales salvation when the board is desperate for results. A lot of people (Bob Lauterborn, Jack Trout and Michael Treacy etc.) ...3 weeks ago -
IKEA’s brilliant Facebook campaign
Retail Marketing - Shopping Center Marketing —
Authority: 120
…the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn’t really have a lot of money to let people know about it.So it engaged a rather outre advertising agency called Forsman and Bodenfors to create a rather special launch campaign.The agency created a Facebook profile for the ...3 weeks ago
