brian_solis

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Latest blogosphere posts tagged “brian_solis”
 

  • Dear [insert business name], what’s your promise?


    Authority Authority:
    Today, many organizations that were once inspired by innovation and engagement have fallen into a process of marketing, operationalizing, managing, and optimizing. That might have worked for the better part of the last century, but for the next 10 years and beyond, new vision, leadership and supporting business models ...
    4 days ago
  • The Path From Social Brand to Social Business


    Authority Authority:
    We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether ...
    3 weeks ago
  • 10 People Who Get My Attention Everyday


    Authority Authority:
    10 people who get my attention everyday. Do you know how hard it is to make a list of just 10? There are many who get my attention, but these ten can stop me in my tracks. Now I talk often about attention, it can determine your success in business, who you give your time to. But the deeper question is, why do these ...
    3 weeks ago
  • Google’s Latest Social Networking Attempt Is A Big Failure


    Authority Authority:
    Image via CrunchBase The technology has got advanced to a great extent, even; social networking phones are running on a fuel cell. But the main competition is in the field of social media network of goggle. There have been a lot of speculations that users made regarding Google’s social network known as Google ...
    3 weeks ago
  • Exploring Social Media On The Other Side Of The Pond


    Authority Authority:
    I am writing this post from The Lost Bean  in Tustin California. They have great coffee and the wifi is decent enough to manage my social presence. In front of me on the wall I have both the Facebook and Yelp logo, beneath these logos I can read a text that says: Check in on Facebook or Yelp and receive 10% off ...
    3 weeks ago
  • Social Media in Regulated Industries | Social Media Today


    Authority Authority:
    Social media use in regulated industries such as Financial Services and Healthcare is beginning to take hold. The benefits are clear - market your products, communicate with customers and get a pulse on your brand image ...
    4 weeks ago
  • Social Media and Public Relations Book Launch


    Deirdre BreakenridgeAuthority Authority: 404
    Finally, it’s here … my book, Social Media and Public Relations: Eight New Practices for the PR Professional , is available in all digital formats and paperback copies too.  The book crystallizes eight new practices for public relations professionals to shift their mindset from tactical to strategic, learn new ...
    4 weeks ago
  • Posting a profit


    Authority Authority:
    Likeability has both a top-line and a bottom-line. Social monitoring tends to focus on the top-line: mentions; retweets; likes; comments. Top-line likeability is important because it monitors partiality towards your brand – the prevailing emotion at that moment. But it can be easily swayed, by offers, for example, ...
    4 weeks ago
  • From Conversation Company to Optimization Organization


    conversionationAuthority Authority: 96
      A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ...
    4 weeks ago
  • The Future of Social Media: Identifying the Drivers


    conversionationAuthority Authority: 96
      Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. It might seem like a challenging task, but it really is not. I’m in the process of writing it and will share ...
    4 weeks ago
  • Why No Brand Is Simply Too Large to Fail, They canrrrt Succeed


    Authority Authority:
    John Solis may be the award-winning writer of The Finish of economic as always, in addition to a principal analyst at Altimeter Group, a prominent blogger along with a keynote speaker. To get at where hes today, Solis labored in technology marketing and data-based development, but he challenged the traditional roles ...
    4 weeks ago
  • The Benefits of Social Media Outreach | Social Media Today


    Authority Authority:
    Financial service firms are gradually allowing their advisors and reps to have social networking privileges; however, not all firms understand the value of social networking and how to use it effectively.
    4 weeks ago
  • Why No Brand Is Too Big to Fail, Too Small to Succeed


    Authority Authority:
    Brian Solis is the award-winning author of The End of Business as Usual , as well as a principal analyst at Altimeter Group, a prominent blogger and a keynote speaker. To get to where he is today, Solis worked in technology marketing and data-based development, but he challenged the conventional roles of those ...
    4 weeks ago
  • Why No Brand Is Too Big to Fail, Too Small to Succeed


    Authority Authority:
    Brian Solis is the award-winning author of The End of Business as Usual , as well as a principal analyst at Altimeter Group, a prominent blogger and a keynote speaker. To get to where he is today, Solis worked in technology marketing and data-based development, but he challenged the conventional roles of those ...
    4 weeks ago
  • How to Adapt to the New World of Social Business


    Social Media ExaminerAuthority Authority: 633
    The consumer revolution is in progress. Do you know what part you play in it? Do you realize that “digital Darwinism” (when society and technology evolve faster than a company’s ability to adapt) is a threat to each and every business (including yours)? Whether you’re a marketer, a business professional or ...
    4 weeks ago

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