business change

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Latest blogosphere posts tagged “business change”

  • What Will Bend Social Media?


    The Relationship Economy......Authority Authority: 131
    This entry is part 8 of 8 in the series Social Media Directions We hear and read  about “shifts” created by technology and examples of the influence on markets propagate daily. Marketers jump on these shift vying for our attention aimed at ultimately “tricking us into a transaction”. The irony of this ...
    17 hours ago
  • What Does 1,000 Post Get You?


    The Relationship Economy......Authority Authority: 131
    This entry is part 38 of 38 in the series Social Media This is post number 1,000 for this blog.  That equals over 500,000 words discussing  many topics but all central to the disruptive nature of social technology. Writing 1,000 articles is like launching 1,000 hot air balloons.  Some get attention and some ...
    1 day ago
  • When being on track is being lost…


    Change & StuffAuthority Authority: 418
    I was out walking again today, and as ever, it taught me a few things of broader application.  The number of times today that we were happily marching along a clear, straight path, and according to our plan, we were meant to proceeding along a straight path… so no problem, right?  Wrong!  Sometimes, and in fact ...
    3 days ago
  • What Is Your Social Strategy?


    The Relationship Economy......Authority Authority: 131
    This entry is part 7 of 7 in the series Social Media Directions As more and more businesses migrate to use of social media it quickly becomes evident that they lack a strategy. In the coming months and years we will see a new knowledge domain emerging and it will be labeled as “ social strategy “. Like ...
    3 days ago
  • Old Strategies No Longer Work!


    The Relationship Economy......Authority Authority: 131
    This entry is part 6 of 6 in the series Social Media Directions Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied ...
    4 days ago
  • A lesson in patience from my wife


    Change & StuffAuthority Authority: 418
    Long ago, when I was little, ladies played patience.  My mother used to play with a paired pack of miniature cards sold for just this purpose and I learnt from her.  The younger generation will recognise this as the ever-present Solitaire installed on every Windows computer.  We have all played it occasionally when ...
    4 days ago
  • A Strategy For Social Media ROI?


    The Relationship Economy......Authority Authority: 131
    This entry is part 5 of 5 in the series social media directions There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old ...
    5 days ago
  • What Does A Strategist Do?


    The Relationship Economy......Authority Authority: 131
    This entry is part 4 of 4 in the series social media directions People ask me “What do you do”? My response is “ I am a social media strategist” . Then I get a blank stare and the proverbial question of “ what is that”? I have also noticed  other people titled as a “ social media strategist ...
    5 days ago
  • Goals v Acceptance


    Change & StuffAuthority Authority: 418
    In an earlier blog one of my correspondents was talking about how changes in society are affecting the environment in which our children are growing up.  Whether you are running a business or just reading self-help books we are all exhorted to set and pursue goals.  Some people would have us believe that all we ...
    6 days ago
  • The Worst Social Media Mistake


    The Relationship Economy......Authority Authority: 131
    This entry is part 3 of 3 in the series social media directions No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes ...
    6 days ago
  • The Debate: Free Vs. Paid Content


    The Relationship Economy......Authority Authority: 131
    This entry is part 16 of 16 in the series Conversational Currency The internet and social technology has turned the publishing industry upside down and inside out.  We’ve seen 24 of the top 25 newspapers  go out of business. Magazine subscription rates are down and the leaders within the industry are ...
    1 week ago
  • Are CMO’s Clueless?


    The Relationship Economy......Authority Authority: 131
    This entry is part 2 of 2 in the series social media directions Some of the articles I read make be wonder if the market and marketers are paying attention to their market. Then again since I spend everyday watching markets and the influence of social media on these markets maybe I am one of the few who actually ...
    1 week ago
  • Video Blog: Lost in the dark


    Change & StuffAuthority Authority: 418
      This is a video that explores some of the ideas of yesterday’s blog.  I’d be very interested to know whether the video format adds anything for you and how you feel about it… Bookmark It Hide Sites
    1 week ago
  • The Power Of Social Distribution


    The Relationship Economy......Authority Authority: 131
    This entry is part 1 of 1 in the series social media directions In the old days (and they are still around) media was “pushed” upon the masses and shaped our attitudes, beliefs and perspectives on everything. Today our attitudes, beliefs and perspectives on everything are being shaped by a different kind of ...
    1 week ago
  • Lost in the dark?


    Change & StuffAuthority Authority: 418
    As a keen walker and fan of all those survival-type programmes, one of the things they talk a lot about is what to do when you are lost.  One of the hardest thing in the world to do is realising that continuing to go forwards may not be a good idea.  We all like to feel that we are ‘doing something’ and ...
    1 week ago
  • How Does The Market Move?


    The Relationship Economy......Authority Authority: 131
    Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that appeals to our affinities.  Media surrounds us 24/7 both online and ...
    1 week ago
  • Is Social Media Shifting?


    The Relationship Economy......Authority Authority: 131
    This entry is part 37 of 37 in the series Social Media I started examining the phenomena of social technology in 2006 and have watched it shift through different phases. Each phase has brought new meaning and as more and more people engage the dynamics have changed. With rapid adoption and interest people and ...
    1 week ago
  • What Is The Market’s Intention?


    The Relationship Economy......Authority Authority: 131
    This entry is part 15 of 15 in the series Conversational Currency Marketers act as though we are all cattle waiting to be herded into a transaction. It seems as though the prevailing thought about all this social technology is that it enables organizations to “herd” us into their community and they use “ ...
    1 week ago
  • The “reveal” | Begins December 1, 2009


    Pure Expressions Photography BlogAuthority Authority: 125
    In light of yesterday’s most dramatic and mind boggling post — from which we received a wide variety of questions — we now announce that we’ll reveal the new name and logo, December 1, 2009. Now, let’s play a little game … can you guess the new name? You actually already know it. Yes, you do. If ...
    1 week ago
  • What Will Happen To Business Week?


    The Relationship Economy......Authority Authority: 131
    This entry is part 36 of 36 in the series Social Media McGraw-Hill recently decided to sell Business Week. The buyer is Bloomberg LP but the future of Business Week is in limbo as are the jobs of all that work there. The price has not been  disclosed but the value of  Business Weeks assets are more than the ...
    1 week ago

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