bwm

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Latest blogosphere posts tagged “bwm”

 

• Rob Morrison leaves Shift after 4 months

  
  mUmBRELLA — Authority: 538
  Rob Morrison, creative director, direct marketing at Shift, has left the agency after a 4-month stint. Morrison joined the STW Group agency in August 2011 from BWM, where he ran direct marketing output for ING Direct and Telstra Business. He was brought in to bolster Shift’s credentials in data-driven marketing. ...
  1 week ago

• Matt Melhuish to lead Photon

  
  mUmBRELLA — Authority: 538
  BMF co-founder Matthew Melhuish has been named as the new CEO of Photon Group. Melhuish previously ran Photon’s Australian ad agencies division which includes BMF and BWM. He replaces Jeremy Philips, who announced before Christmas that he would be leaving having completed a restructure to rescue the debt-laden ...
  2 weeks ago

• BWM launches new campaign for Birds Eye

  
  mUmBRELLA — Authority: 538
  BWM has created a new campaign for Birds Eye’s frozen vegetables that highlights where its products are grown: “The lush fields of Tassie”. The campaign includes a telecast sponsorship of the Australian Open as well as print, digital and outdoor. Simplot general manager of marketing Tara Lordsmith said: ...
  2 weeks ago

• UM claims ING Direct media account

  
  mUmBRELLA — Authority: 538
  UM has won the media business for financial services group ING Direct, replacing incumbent Mindshare, a source close to the company has confirmed. The Mediabrands agency triumphed after a pitch involving OMD and MEC. ING is also reviewing its creative, digital and direct agency relationships , with Jack Watts ...
  2 weeks ago

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