campaign for real beauty

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Latest blogosphere posts tagged “campaign for real beauty”

 

• The Clean-Up Continues: Dove Concludes We Are More Beautiful than We Think

  
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  Dove’s mission to get us in touch with real beauty started with this video released over six years ago.  The company is still at it, recently releasing another video . It documents an experiment that begins with several participants talking to the camera about their appearance. These participants then describe ...
  1 week ago

• Customers Buy Products, Evangelists Buy Causes

  
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  The Dove brand had its inception only a decade after World War II with the introduction of a new beauty bar that wouldn’t dry your skin the way soap did. It grew from this initial product into “the world’s top cleansing brand”, adding moisturizing body wash, antiperspirant/deodorant, face care, shampoos and ...
  1 week ago

• Marketing to Women: Dove Self-Image Campaign Elevates Advertising

  
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  Dove’s new Real Beauty campaign exposes the fact that only 4% of women around the world consider themselves beautiful.  Their new campaign has a new tagline “You are more beautiful than you think”.  The revealing video has been viewed 42 million times! What is so provocative?  Take a look. The video shows a ...
  2 weeks ago

• Real beauty sketches: cynical marketing ploy?

  
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  Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. Dove ’s ‘Real Beauty Sketch’ video is a perfect example.  As part of Dove’s ongoing “ Campaign for Real Beauty .” this Internet-only ...
  2 weeks ago

• Our Thoughts on Dove’s Campaign for Real Beauty

  
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  The Dove Campaign for Real Beauty reports a striking statistic that only 2% of women polled in ten countries think they’re beautiful . Based on these numbers, they’ve created an ad campaign and a commercial that recently went viral. To understand Dove’s beauty study, it’s important to look at all the ...
  2 weeks ago

• Reassess Yourself

  
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  Ive blogged quite a lot about Dove and the campaign for real beauty in the past. Unlike many brands it stands for something rather than the veneer beauty to be found in the photoshop department... Although no trees were harmed during the creation of this post, a large number of electrons were greatly inconvenienced
  3 weeks ago

• The Forgotten Gift of the Dove Real Beauty Video

  
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  You’ve probably seen the Dove Real Beauty Sketches Youtube video. Last week, it generated a lot of responses, from the informative to the satirical, both pro and con. Surprisingly, no one I read mentioned the feature of the video toward which I gravitated most strongly. While everyone else watched the women, I ...
  4 weeks ago

• Dove Campaign Parody: Men, Less Beautiful Than They Think

  
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  With its mission of pulling at heartstrings, it was only a matter of time before the latest viral Dove "Real Beauty Sketches" campaign — focused on women being beautiful, but nothing else — spawned a parody more insightful than the original. Well, here we go: Entitled "Dove Real Beauty Sketches - ... ...
  4 weeks ago

• Szyperski: A real real beauty campaign

  
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  It’s hard to decide on a favorite line from “30 Rock,” but one has to be Liz Lemon proclaiming, “You just can’t be a real woman in this country. God, it’s like those Dove commercials never even happened.” The character is, of course, referring to The Dove Campaign for Real Beauty that launched in 2004. ...
  4 weeks ago

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