celebrity endorsement

Welcome to the 'celebrity endorsement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'celebrity endorsement'.

Latest blogosphere posts tagged “celebrity endorsement”

• Binani Cement : Sadiyon Ke Liye

  
  Marketing Practice — Authority: 425
  Corporate Brand : Binani Cement Agency : By Design India Pvt Ltd Brand Analysis Count : 436 Binani Cement is one of the mid-sized cement brands in the highly competitive Indian cement industry . Binani cements belongs to to Braj Binani group. The group ventured into cement manufacturing in 1997 . Binani Cements ...
  4 days ago

• Celebrity Endorsement Insurance: Brands Need a Plan, As Well as a Policy

  
  Bulletproof — Authority: 128
  As the dust settles on the Tiger Woods drama , all eyes are turning to the disgraced golfer’s long list of lucrative product endorsements. Some have dropped Tiger while others are staying the course . None appear to be willing to ignore his notorious fall from grace. It’s just the latest example of risks ...
  6 days ago

• Brand Update : World Space RIP ( 2001-2009)

  
  Marketing Practice — Authority: 425
  Another brand is dead. World Space satellite radio service is set to shut shop in India on the New Year eve. The brand which brought in the countrys first satellite radio will officially laid to rest on that day. The brand which came to India in 2001 was supposed to create ripples in the Indian entertainment market ...
  1 week ago

• LG and Sprint Releasing Something Big at CES

  
  PhoneArea.net — Authority: 158
  LG and Sprint ( NYSE: S ) are having a big launch event on January 6 during the Consumer Electronics Show in Las Vegas, which is apparently going to be hosted by…
  1 week ago

• An Olympic celebrity in Vicks NuQuil campaign

  
  AdPharm Blog — Authority: 156
  Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign. Click here to see other executions from this campaign. This ad and thousands more can be seen on the AdPharm gallery , the largest online pharmaceutical advertising gallery.
  2 weeks ago

• Kelly Osbourne Turning Into A Kardashian

  
  Socialite Life — Authority: 159
  Kelly Osbourne becomes the new face of UK self tanning brand, St. Tropez. ...read full story
  2 weeks ago

• New FTC Guidelines on Endorsements and Sponsorship Disclosure - Broadcasters and New Media Companies Beware

  
  Broadcast Law Blog — Authority: 114
  On December 1, 2009,   FTC revised Guidelines went into effect updating policies dealing with the use in advertising using testimonials and endorsements , specifically affecting celebrity endorsements and sponsorship disclosure . These revised guidelines directly impact the established practices of ...
  2 weeks ago

• Marketing Strategy : Celebrity Endorsement

  
  Marketing Practice — Authority: 425
  The recent Tiger Woods confessions opened a whole lot of debate on the role of celebrity endorsement as a marketing strategy. The issue of celebrity endorsements and its side effects is one of the most widely discussed topic in the branding world. Every time there is a controversy involving the celebrity, these ...
  3 weeks ago

• Tiger, Tiger, Going down!

  
  Buyer Behaviour — Authority: 131
  For brand, image is everything. More so if the brand doesnt have any tangible characteristics on which consumers can evaluate them. Like say, how can a Pepsi or a Coke be evaluated on objective terms? Most buys ins to such brands are based on psychological evaluations, on how the brand can maybe aid the consumer ...
  3 weeks ago

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