Search / 4 posts tagged chartered institute of marketing

What Are The Benefits of Professional Qualifications? Professional qualifications can be taken in most professional industries. Here we talk about the possible benefits of taking one of these qualifications.

A couple of weeks back I attended a CIM seminar on how web 2.0 can help your business punch above it’s weight. As it was local, for once didn’t cost the earth and had web 2.0 in it I thought I’d better pop along. I liked this: - the phrase “gifted amateur” basically covering how web 2.0 technology can make a broadcaster, DJ, journalist, dare I say professional etc.

More proof that people trust people rather than brands when finding out about stuff. Future aspirations survey from Chartered Management Institute. If you’re a “young manager” fill it in. If you haven’t found Groundswell yet. And make sure you follow Charlene Li on Twitter. And read the blog.

There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’. The Chartered Institute of Marketing (CIM) would have you think the definition is this. Ouch.