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6 hours agoJohn Carlton Not so long ago 3 masters of copywriting got together to discuss the power of rhythm and cadence in copy. All three charge
1 day agoDear Business-Builder, Not long ago, The Redhead and I hopped into the 911 and went tear-assing down the mountain to Atlanta for Carline
2 days agoIf you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s
3 days agoI was truly saddened at the recent passing of infomercial maven Billy Mays. His untimely death has certainly infused a real carpe diem element to my life.
5 days agoDear Business-Builder, A couple of quick housekeeping items before we begin today … First, one of my prized clients needs a script writer
8 days agoThe six qualities all great products share … How flawed marketing models kill great products and render brilliant sales copy worse than
15 days agoDear Business-Builder, It's not getting any easier – is it? If you've spent any time in the trenches of Internet marketing over
19 days agoThe hard truth "get rich quick" gurus never tell you … What it really takes to hit the big time … Why what you do the rest of today
22 days agoDear Business-Builder, I was born cocky. When I was 17 years old, running a Baumfolder in a printing plant for $1.60 an hour ($64 a
22 days agoEmail is one of the most practical and cost-effective ways to get in front of your customer base. We all know the wisdom of building an email list.
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