102 posts tagged clickz
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Psychographics Of The Twitterati
http://www.attentionmax.com/ blog/ 2008/ 05/ psychographics_of_the_twitterati.ph…We might be on the verge of Tweetering out on why-Twitter-matters analysis — yes, I know I’m guilty. Nonetheless, my former colleague, branding guru extraordinaire, Pete Blackshaw has a nice piece on Twitter psychographics. He offers the following Machiavelli-inspired segments: TweetBacks.
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links for 2008-05-08
http://thephenomenon.2hotnews.com/ ?p=1531links for 2008-05-08 Written by hp on May 11, 2008 – 9:05 am - TweetWheel - Find out which of your Twitter friends know each other! Read more » Posted in Tech | No Comments »
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How to Get Buy-in for Conversion Rate Optimization
http://www.grokdotcom.com/ 2008/ 05/ 09/ how-to-get-buy-in-for-conversion-rate-o…I just arrived home from San Francisco where I attended the eMetrics Marketing Optimization Summit. As always, it’s great to catch up with friends and participate in enlightening conversations. A key theme of my presentation: how to get organizational buy-in to testing and conversion optimization.
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Metrics Buzz
http://theflack.blogspot.com/ 2008/ 05/ metrics-buzz.htmlDoesn't the discipline of reputation management fall squarely in the domain of the PR professional? Apparently no longer in today's land grab of blurred marketing functions. Nielsen Buzzmetrics's Pete Blackshaw, no stranger to the word-of-mouth marketing measurement scene, now sees gold in the execution of online reputation management programs.
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The Wizardry of Web 2.0 – What Does That Really Mean?
http://www.letstalktradeshows.com/ trade-show-talk/ the-wizardry-of-web-20-%e2%8…The Wizardry of Web 2.0 – What Does That Really Mean? By Joyce McKee | April 30, 2008 Yesterday I had the privilege of speaking to a group of show organizers about the topic of Web 2.0 and what it could mean to their shows. The group was MATSO – they are the largest shows in North America.
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ClickZ Job Board
http://www.workboxers.com/ 2008/ 04/ 29/ clickz-job-board/I’m happy to say that our list of job boards is increasing by another one… From the ClickZ News Blog; “ClickZ Job Board: Start Your Hunt Here Looking for an Internet marketing job? Newly posted openings on the ClickZ Job Board include online program director, senior art director, Web designer, natural search consultant, e-mail marketing manager, and others.
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3 Reasons Your Visitors Don’t Convert to Leads
http://www.grokdotcom.com/ 2008/ 04/ 25/ 3-reasons-your-visitors-dont-convert-to…Want to ramp up the conversion rate on your lead generation site? Lead generation sites fail to convert for three basic reasons: 1. Visitors don’t understand the value they get in exchange for giving their information. 2. They are informationally challenged and collect too little, too much, or incorrect information.
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3 Reasons Your Visitors Don’t Convert to Leads
http://www.grokdotcom.com/ 2008/ 04/ 25/ 3-reasons-your-visitors-dont-convert-to…Want to ramp up the conversion rate on your lead generation site? Lead generation sites fail to convert for three basic reasons: 1. Visitors don’t understand the value they get in exchange for giving their information. 2. They are informationally challenged and collect too little, too much, or incorrect information.
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3 Reasons Your Visitors Don’t Convert to Leads
http://www.grokdotcom.com/ 2008/ 04/ 25/ 3-reasons-your-visitors-dont-convert-to…Want to ramp up the conversion rate on your lead generation site? Lead generation sites fail to convert for three basic reasons: 1. Visitors don’t understand the value they get in exchange for giving their information. 2. They are informationally challenged and collect too little, too much, or incorrect information.
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How Many People Reject Your Business Because of Negative Reputation?
http://www.fathomseo.com/ blog/ index.php/ 2008/ 04/ 23/ how-many-people-reject-…A new customer service study noted by Douglas Quenqua in ClickZ finds a strong link between a company’s online reputation and the willingness of potential customers to do business with it. … 72 percent of respondents used social media to research a company’s reputation for customer care before making
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